Altenar launches upgraded racing vertical with standalone lobby

Leading sportsbook provider redesigns solution to include brand new widgets for horse and greyhound racing

Altenar, a leading sportsbook and iGaming software provider, has streamlined its horse and greyhound offering by creating a single lobby with a series of new widgets.

The revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races.

The latest upgrade follows the successful launch of Altenar’s eSports lobby in September, reinforcing the supplier’s commitment to innovation and its ability to anticipate the evolving needs of its global client base.

With the addition of this enhanced racing lobby, Altenar continues to solidify its reputation as a forward-thinking partner, delivering tailored solutions that drive growth and engagement for operators worldwide.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “This latest upgrade to our solution follows a summer of significant product enhancements that position our technology as a real pioneer in the sports betting space.

“The racing lobby offers easier navigation for players, meaning they can find the races they are looking for with greater ease, ultimately boosting retention for our partners.”

To learn more about how all these products can help your brand grow, head to Stand 5L18 at ICE Barcelona or book a meeting with the Altenar team.