Eredivisie Becomes VriendenLoterij Eredivisie

Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”