Xanada Investments Expands Portfolio with Bettorify: A Conversation with Vladimir Malakchi and Hanna Rai

Xanada Investments has recently announced a strategic investment in Bettorify, a white-label and turn-key platform provider focused on the Asian market.

In this exclusive interview, we sit down with Vladimir Malakchi, CEO and Managing Partner of Xanada Investments, and Hanna Rai, CEO of Bettorify, to discuss the vision behind this partnership, the growth potential in the Asian market, and what this deal means for the future of the industry.

Xanada Investments recently invested in Bettorify. What made this project stand out as an investment opportunity?

Vladimir M: From an investor’s perspective, we don’t just look at market trends – we focus on business fundamentals, scalability, and competitive differentiation. Bettorify caught our attention because they are redefining the way iGaming platforms operate through deep personalization, a strong USP, and a clear business value.

The iGaming industry, particularly in Asia, is highly fragmented. Many European platforms struggle to adapt, while local providers often lack the operational depth to scale beyond their home markets. Bettorify has positioned itself as a connection bridge – creating tailored solutions that truly meet the needs of both operators and players while maintaining a high standard of service.

Another key factor in our decision was the agility and execution ability of the team. Even before our investment, they had already demonstrated the ability to pivot and restructure their business model in response to market dynamics. Within just a few months, they successfully shifted from one market focus to another, deeply researching Asian gaming culture and building an infrastructure that allows them to work with select operators rather than mass integration. This strategic, high-value approach aligns perfectly with our philosophy of investing in businesses that don’t just participate in a market but redefine it.

What gives you confidence that Bettorify will succeed in such a complex and competitive space?

Vladimir M: Success in the iGaming sector, especially in Asia, requires deep market understanding, adaptability, and a clear long-term strategy. Bettorify has all of these elements in place.One of the key reasons we believe in their success is the people behind the company. Their team consists of seasoned industry professionals with a deep understanding of both European and Asian iGaming markets.Their ability to analyze, pivot, and execute quickly sets them apart from many competitors.

Unlike many providers who onboard as many operators as possible, Bettorify is focused on strategic partnerships, working closely with select operators to deliver highly localized, fully customized solutions rather than generic integrations. This means stronger relationships, higher retention, and ultimately, more sustainable growth.

From an operational standpoint, they’ve built a scalable and adaptable framework. Their approach to localized payments, regulatory compliance, and tailored game portfolios sets them apart from competitors. They build solutions from the ground up, ensuring a seamless experience that meets the exact needs of operators and players.

Beyond the product, we also see significant investment potential. The Asian iGaming market is one of the fastest-growing globally, but it lacks high-quality, well-structured platforms. providers. This creates a major opportunity for a company like Bettorify, which is bridging the gap between European innovation and Asian market demand. The long-term growth potential, combined with their team’s ability to execute, makes this an investment we believe will generate strong returns.

Beyond funding, how will Xanada Investments actively support Bettorify’s expansion? What role do you see your team playing in helping them scale across Asia?

Vladimir M: At Xanada Investments, we are more than just financial backers – we are active strategic investors. Our support extends across market positioning, industry connections, and operational scalability.

We have already worked closely with Bettorify to refine their market focus, supporting them through a strategic shift that allowed them to enter a more lucrative segment. Our team has provided direct access to key industry players, enabling valuable partnerships and positioning them as a high-value provider rather than just another platform.

This partnership is about long-term impact. We are committed to ensuring that Bettorify not only grows but thrives, leveraging our expertise, industry reach, and strategic support to help them become a dominant player in the region.

Bettorify places a strong focus on the Asian iGaming market. How did you study and adapt to this market, and what makes you a truly localized partner for building successful partnerships in Asia?

Hanna R: We knew from the start that succeeding in the Asian iGaming market wasn’t going to be easy. We’ve put a lot of effort into really understanding the ins and outs of the Asian iGaming market. From the start, we spent time learning the cultural differences, figuring out what players in the region actually prefer. We also built relationships on the ground and brought in experts who truly know this space. That’s allowed us to create platforms that feel natural in the Asian market – local payment methods, the kinds of games people actually want to play, and support teams who can speak the local languages. We’re not just bringing a generic platform into Asia; we’re making it part of the market’s unique landscape. It’s the kind of approach that not only sets us apart, but also makes our partners’ success a thrilling reality.

Your partnership with Xanada Investments is a significant milestone. How do you see this collaboration supporting Bettorify’s growth, and what key goals do you aim to achieve together?

Hanna R: Our partnership with Xanada Investments is a huge step for us. It’s not just about having more resources – it’s about teaming up with a partner who shares our vision for the region. With Xanada, we’re not only pushing boundaries in terms of platform innovation, but we’re also opening doors to new opportunities. Together, we want to help operators launch smarter, more innovative offerings that players love, while also keeping a strong focus on growing sustainably. Bettorify is committed to becoming a shining star in Xanada’s portfolio, not only delivering results but also perfectly complementing the ecosystem they’re building. This partnership allows us to move faster, do more for our clients, and ensure that everything we’re building has long-term success in mind.

How does Bettorify differentiate itself from other platform providers, and what unique approach do you take to ensure stronger and more effective partnerships with your clients?

Hanna R: What sets us apart is that we’re not trying to be everything to everyone. Instead, we choose to work with only a few select clients so we can give them our undivided attention. It’s not about cranking out cookie-cutter mass market platforms – it’s about crafting a solution that’s truly right for each operator. By focusing on a small number of partners, we can stay deeply involved, offer personalized support at every turn, and ensure that they’re not just getting a platform, but a real opportunity to grow. When they make money, we succeed together. It’s a partnership built on trust, tailored service, and a commitment to seeing our clients thrive.