Standing out from the crowd is essential for attracting and retaining British bingo players. We sat down with Kati Saari, Bojoko’s bingo expert, to explore how bingo sites can optimise their bonuses for maximum affiliate marketing potential.

Saari has over a decade of experience in the online iGaming industry and has led the bingo section at Bojoko since its launch. Her expertise in market trends and player preferences has made her a trusted voice in the community.

In this interview, Saari shares her insights on the importance of affiliate marketing, the types of bonuses that most appeal to British players, and the strategies bingo sites can employ to stand out in a crowded market.

Can you tell us a bit about yourself and Bojoko?

I’m Kati Saari, a dedicated bingo enthusiast and expert at the affiliate marketing platform Bojoko.com. I run the bingo vertical, which includes testing and reviewing UKGC-licensed bingo sites. It is a tall task. Bojoko.com is one of the biggest iGaming comparison platforms in the UK, and thousands upon thousands of Brits use our service when they pick a new gambling site.

Bojoko is designed to players make informed decisions by offering transparent and unbiased reviews. We cover various gambling sites, including bingo, casinos, and sports betting. Our team works tirelessly to ensure that our users have access to the best bonuses, games, and customer support available in the market.

What role does affiliate marketing play in the bingo industry?

Affiliate marketing is crucial in the bingo industry. It helps bingo sites reach a broader audience by partnering with websites and influencers that promote their services. Affiliates earn commissions for driving traffic and conversions, creating a win-win situation.

At Bojoko, we emphasise building strong relationships with affiliates to ensure that our promotions are effective and beneficial for both parties.

What types of bonuses are most attractive to British bingo players?

British bingo players are particularly drawn to no-deposit bonuses, free bingo tickets or bingo room passes, and high-percentage match deposit bonuses. These offers allow players to try out a site without risking their own money or getting more value from their deposits.

Of course, no-deposit offers come with financial risks for bingo sites, which may not be viable without a proper retention strategy. However, high-percentage deposit bonuses can be quite safe and bring in a lot of players.

Bingo sites should regularly update their bonuses and offer competitive deals to keep players engaged and coming back.

How can bingo sites optimise their bonuses to stand out in a crowded market?

To stand out, bingo sites should simply offer more unique and enticing bonuses, and this is not actually difficult. Simply changing a bonus from the standard 100% welcome bonus to the more unusual 200% gives you an instant push.

It is also disappointing to see that many bingo sites do not have bonuses designed specifically for bingo players. Most sites keep their bonuses very generic, and they seem to forget bingo games, so they offer standard casino offers, including free spins instead of bingo tickets or free bingo games.

What many bingo sites may not think of is that more and more players are using affiliate sites, like Bojoko, when choosing their next bingo brand.  They will actively look for overviews of bingo bonuses, and the offers of 100% do not stand out. Any tweak on that formula can get you seen.

If you go to Bojoko’s list of the best bingo bonus offers in the UK, you will quickly see offers of 200%, tickets and more. You need to look over your competition and decide what you can do to stand out.

The better your offer is, the likelier you are to convert, and the more likely you are to convert, the more likely you are to get more exposure. Essentially, you can get a marketing edge more or less for free.

How can bingo sites ensure their bonuses do not hurt their bottom line?

It’s crucial for bingo sites to find a balance between offering attractive bonuses and managing costs. The easiest way to do this is by offering lower bonus amounts with higher match percentages, which can still be very appealing to players.

For instance, a 200% match bonus on a smaller deposit amount can attract interest without significantly increasing costs. By carefully structuring the terms and conditions, such as reasonable wagering requirements and clear guidelines, bingo sites can offer appealing bonuses that convert well while keeping their expenses in check.

You can also consider setting low maximum bet limits or a maximum win limit to decrease volatility and have more predictable results.

What strategies can bingo sites use to enhance their affiliate marketing efforts?

Bingo sites should focus on building strong, transparent relationships with their affiliates. Providing affiliates with high-quality marketing materials, regular updates on promotions, and timely payments can significantly boost their efforts. Moreover, tracking and analysing the performance of different affiliates can help sites understand what works best and optimise their strategies accordingly.

What advice would you give to new bingo sites looking to attract British players?

New bingo sites should focus on understanding their target audience and what appeals to them. Key factors include offering generous and easy-to-understand bonuses, ensuring a seamless user experience, and providing all the popular payment options.

It is paramount to go live on as many of the top UK affiliate sites as possible. Unless you have a large TV and radio advertising budget, most traffic will likely come from your affiliate partners.

Additionally, leveraging social media and other digital marketing channels can help build a strong online presence and attract more players.

Introduction

 Belgium is known as a country where online gambling enjoys strict but clear regulation. This makes it a great place to play as an online roulette player, with numerous websites accepting players from the country and readily registering and paying taxes – with nothing to hide because the legislation is transparent. But understanding more about the licenses available in Belgium can help people to understand more about the range of casinos available to them.

A+ Licenses: Full-Scale Casino Operations

 An A+ is the highest license granted by the Belgian Gaming Commission. It enables a full casino. You can offer both online and offline casino possibilities. If an operator has received an A+ license, you know that everything they offer is of the highest quality. You don’t have to worry that they’re not offering the best online roulette experience. Online roulette sites with an A+ license can offer almost any game you can get in a real casino. You can be confident that the games are fair and that your money is safe.

B+ Licenses: Specialized Gaming Arcades

 B+ licenses are given to gaming arcade operators, who are allowed to offer online versions of some of the games available in their arcades, including some types of roulette. The arcade operators cannot offer the full array of games on offer in an A+ casino, but they do provide a safe and controlled environment to play.

F1 Licenses: Betting Shops and Agencies

 Issued to betting shops and agencies, an F1 license allows them to offer sports betting and other wagering services online. Although most of these services are primarily concerned with sports, many of them — particularly those sites associated with large high-street betting chains — also offer casino-based games, such as online roulette. The F1 license guarantees that this wagering takes place legally and responsibly.

Additional Security Measures

 In Belgium, all legally operating brands implement state-of-the-art security systems in order to provide a safe space for players. One of the elements that is strictly supervised is the Random Number Generator (RNG), a key requirement for a solid online gaming experience, such as the online roulette game. RNGs allow for random unbiased and independent spins in the game.

Why Choose Licensed Casinos?

 If you play online casino games such as roulette in a licenced casino in Belgium, you can be assured that you are playing in safety under the protection of Belgian gambling laws. All licensed Belgian casinos are regularly audited to verify that they are functioning according to the law, all the way from your player account to the internal accounting mechanisms. If, and when, a problem arises that needs resolution, there are channels that are open between registrars, casino services, and the law. As such, a licensed Belgian casino address should offer players online roulette more than just legal peace of mind but also a chance to play a great game.

Conclusion

 Casino licenses in Belgium and the three different licensing schemes It’s recommended for all casino aficionados, especially those interested in online roulette, to be aware of the different types of casino licenses in Belgium: the exclusive, sub-licence and entered into the register licenses. The difference between them and their influence on gaming operators doesn’t play a significant role from a consumer’s perspective. However, what matters is that gambling with the licensed operators is fair, safe and done within a regulated framework with the Belgium Gaming Commission’s support. Don’t forget to check the appropriate license from the operator whenever you choose an online casino to play.

Blockchain is a revolutionary form of technology that underpins a lot of areas of cryptography. It promotes transparency, security, privacy, and safety online. Likewise, it is also beneficial to be able to bring to life technologies such as smart contracts, which can automate a lot of what happens online thanks to blockchain itself. In fact, there are so many applications for blockchain that we will probably never stop discovering them. There are more and more emerging each and every week. The crypto market never settles and is one that is going to continue to grow.

The world of blockchain games

In fact, it is so widely applicable that there are even blockchain games. And so you’re probably thinking, Why would this revolutionary technology be used in games, or specifically as a platform for games? Well, a lot of players who are into blockchain games really see it as an attractive option because it allows them more control over the gaming experience they’re getting themselves into. For example, if they complete or achieve a certain objective, they can win in-game tokens, or indeed, assets, which they can then go on to sell at a marketplace, either to another player or to the game itself. Today we’re going to look at some of the top blockchain games that dappGambl (https://dappgambl.com/) recommends you try out. And of course, there are also plenty of crypto casinos you can try out.

What else is it referred to as?

As with any emerging technology, there is jargon everywhere, and so you may also hear blockchain games referred to as crypto, NFT, metaverse, or Web3 games. All of which focus on this next step in this realm of technology. It also has other aspects that set it apart, including decentralisation, meaning that it can be built and maintained by members of the community. And as blockchain does promote, it also allows you to be more in control of your data and assets, being able to move them around as and when you want to rather than them being controlled by another entity.

Aviator

This first blockchain game recommended by Dappgambl has everything you could want. It’s a social-based cryptocurrency game that involves a plane, of course, and the challenge for you is to eject yourself from the plane before the game ‘takes off’. You can wager each and every time and if, unfortunately, you don’t eject in time, you lose your wager. The benefit, though, is that you can stack multipliers up as the rounds go on; likewise, if you sign up for the game today, you can receive a 200% deposit bonus when you sign up!

Bingolaco

If you’re a fan of football and blockchain, this is the perfect game for you to try. As the name may suggest, it has a bingo element and uses a football player in order to help you gather numbers that appear with your ultimate aim, as in bingo, to fill your specific scorecard. And to add to the fun, there are also bonus features such as a penalty kick that can help catapult and add to your winnings. Likewise, if you sign up to play this game today, you can get up to a 200% bonus.

Coin Master

This is one of the biggest games currently on the smartphone app market, and one that you may not have even considered to have been a blockchain game. However, if you think about it, all of the assets in the game are under your control. You can build and progress your own village and win more coins on the in-game slot machine. It has won various awards for the accolades it has set and features coins that you can buy in game and steal from other people’s villages. It is also free to download and free to play so we would advise trying this one out.

Ethermon

This next game adopts a Pokemon-esque theme and was one of the earliest games built on the Ethereum crypto platform. It has been around since 2017 and, in fact, predates NFTs, or non-fungible tokens. Essentially, the game is exactly like the pokemon in the sense that the objective is to collect as many NFT’s as you can, which in this sense can be related to the Etheremon creatures within the game, which are viewed as tokens that you are collecting as a player.

The Chicken Game

This last game is very simple, but at the same time very entertaining, and steers more towards the iGaming sector. As the name suggests, the two symbols in this game are both chickens and chicken bones. And they line up in a 5×5 format just as they would on a normal slot machine. You can then choose what your wager amount is, and then your objective as the player is to keep picking as much chicken as you can; the longer the game goes on, the more you win.

In Summary

We’re hoping that this has been more than enough information for you to digest regarding the world of blockchain games and some of the hottest games that are out there on the market at the moment. We would strongly recommend giving them a try and having some fun today.