Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

BtoBet Press Releases

BtoBet’s vision about Sports Betting in Africa

Published

on

BtoBet sportsbetting in Africa
Reading Time: 2 minutes

WHAT’S THE CHANGING SCENARIO FOR SPORTS BETTING IN AFRICA?
BTOBET’S CHAIRMAN DISCUSSES ITS VISION AT WRB AFRICA IN NAIROBI.

Kenya, different from other African countries, represents the place where mobile betting has seen the most expansion and it’s important to understand the dynamics of the move from Retail to Mobile in this area to know what will soon happen in other countries on the continent.

Alessandro Fried, founder and chairman of BtoBet has participated in WRB Africa in Nairobi on 7th June to share his point of view about the change that African Sports betting is living through today. Taking the mobile business process in Kenya as a case history is crucial to understand the direction that several other areas in the country will follow. In this regard, Fried highlighted:

Kenya confirms an unprecedented number of mobile users, with 83% of mobile penetration and where Smartphone diffusion is the highest in the country – 60% of mobiles used in the country are smartphones. The large use of mobile payment transactions, for any kind of payment (not only for betting) have pushed the development of very advanced mobile payment methods.”

Download here the complete interview to Alessandro Fried at WRB Africa.

This might not be the case in other African countries and when asked why operators across the region should be looking at a similar move to mobile, even while retail revenues remain substantial, Fried answered:

The African market is pushing towards the mobile direction and the diffusion of mobile payment methods for managing different aspects of daily life. Betting is an element of that and therefore operators have to grab the opportunity now, anticipating the trend and staying ahead of competitors,” and he added, “Successful Sports book retail businesses generate an extremely competitive gambling environment, where operators do not have adequate instruments to stay competitive. In particular, licensees lack a genuine interaction with the consumer. In contrast, the mobile environment offers plenty of tools and means of communicating to retain players and create mutual relationships in terms of one to one communication.

So, what’s the strategy to adapt in a such fast transforming framework? Fried stated:

The correct move is the creation of a real omnichannel environment where the existing retail network becomes a means to promote the brand and its products. It is vital to optimize services and infrastructures according to the most appropriate channel, improving the user’s gaming experience anywhere. With the evolution of the shop from anonymous betting systems to a place offering assisted bets, the player becomes recognizable by the system through any channel he decides to use. As a consequence, the operator can always track the user’s data and preferences and drive his offers in the most effective and profitable way.

To have a deep insight into this topic, download the industry report here “A strategy for the adoption of sports-betting in the region.”

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopie and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.