Press Releases
Play’n GO combine gaming and music for revolutionary new launch
House of Doom sees soundtrack contributed by metal band Candlemasss and first-of-its-kind marketing push
13th March 2018 – Omni-channel slots specialist Play’n GO has partnered with acclaimed doom metal band Candlemass to launch its dark new slot House of Doom.
The supplier has introduced a brand-new dimension to the slots space, with loyal fans of the group treated to a whole new interactive experience as the two giant entertainment sectors of gaming and music are combined.
Players and fans alike will be indulged with exclusive music from the band, as well as game merchandise and other marketing materials to be released in stages over the coming months, all linked to the House of Doom game world.
House of Doom features the same high-spec graphics and game mechanics that players have come to expect from Play’n GO titles, as well as a bespoke heavy metal soundtrack composed by the band.
The game will be available exclusively to select operator partners for a three-month period before going live to others immediately after.
Johan Törnqvist, CEO of Play’n GO, said: “House of Doom sees a collaboration and marketing scope not seen before in the gaming industry, and we’re looking forward to bringing exclusive events and materials to our fans in the coming months.
“Our artists and developers have managed to bring an innovative concept to life which will appeal to heavy metal fans, as well as those simply wanting a top-quality slots experience.
“It has been a pleasure working with the renowned Candlemass on the launch. The band have contributed heavily to the creative process and we believe this partnership paves the way for a new way of marketing slots in future.”
Play’n GO’s collaboration with Candlemass on the soundtrack is also complemented with a wider marketing push which will see the band contribute to real-life events and social activities around the launch.
Players and Candlemass fans looking to take part in the journey deep into the House of Doom can register here.
About Play’n GO
Play’n GO is an award-winning supplier of high quality gaming content to many of the world’s leading casino brands. Its genuine omni-channel solution can be tailored to suit the needs of individual online and land-based partners, regardless of geographical, regulatory, or market-specific requirements. Its games are developed in HTML5 to provide an enhanced user experience on all devices and operating systems. These are complemented by superior back-office administration tools which provide expansive reporting and marketing capabilities, ensuring operators are equipped to provide the ultimate gaming experience. The supplier’s extensive portfolio was recently recognised by the award of the IGA Slot Provider of the Year 2017 title. Play’n GO currently hold offices in Sweden, Malta, Hungary, and the UK. Please visit http://www.playngo.com for more details.
Latest News
EveryMatrix set to complete Fantasma Games acquisition after meeting shareholder threshold
On September 18th EveryMatrix announced a recommended public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8 million (€18.5m).
Shares in Fantasma Games AB are listed on Nasdaq First North Growth Market Sweden.
The acceptance period for the offer commenced on September 19th 2024 and expired on October 10th 2024. The bid was conditional on at least 90% of shareholders accepting the offer.
This condition has now been met with 95.2% of Fantasma Games shareholders agreeing to the transaction.
EveryMatrix is the world’s largest games aggregator via its SlotMatrix platform with more than 29,000 games across 350+ third-party studios in addition to its own in-house games development within Armadillo Studios.
The acquisition will significantly strengthen EveryMatrix’s games output with the immediate addition of many well-known slots titles that are integrated with more than 250 operators including Paddy Power, Betsson, LeoVegas, DraftKings and BetMGM to name just a few, and played by millions of players across 50 countries.
By continuing to invest in content and casino EveryMatrix further strengthens its customer offering by adding a portfolio of globally popular premium games enjoyed by next generation players, boost its direct contracts and integrations, and further strengthen one of the most profitable areas of its business.
Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where it has established contracts with multiple tier-1 operators in every licensed iGaming state, and where it has ambitious plans in the coming years.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re delighted to announce that this acquisition will proceed. It is another M&A deal fully funded from our own cash flow and made possible due to our rapid organic growth. We see big synergies and opportunities!
“Fantasma’s games are recognised by the world’s largest operators and their players as among the very best both from a performance and an experience perspective. Its games production output is seriously impressive, as is their management and staff who have created a business that consistently generates remarkable financial results.
“I’d like to thank the EveryMatrix team that have worked so hard to make this possible as well as Fredrik and his team with whom we believe we can do even greater things as a combined force.”
Fredrik Johansson, CEO and Founder, Fantasma Games, said: “I’m incredibly proud of the fantastic journey we have undertaken so far with Fantasma Games. Now, as we approach the next major phase in our growth, I’m confident that EveryMatrix is the perfect partner to help us realise our long-term vision.
“We not only share a common passion for innovation, but also a deep understanding of what it takes to create gaming experiences that truly engage and entertain players in a unique way. EveryMatrix has a strong technical platform and extensive experience in fostering successful collaborations within the gaming industry, which makes us feel confident that together we can take our game development to new heights.
“Through this partnership, we see tremendous potential, not only to enhance the quality of our existing games, but also to develop new and groundbreaking game concepts that can set future standards. We look forward to building a long-term and successful collaboration where we can jointly continue to drive development forward and create added value for both players and our partners.”
Australia
Drake Inquiry into Greyhound Racing NSW extended
Due to the high volume of submissions and issues so far raised, the timeframe for the Drake Inquiry into Greyhound Racing NSW (GRNSW) to report to the Minister for Gaming and Racing, David Harris, has been extended until 30 April 2025.
This will ensure Acting Commissioner, the Hon Lea Drake, has adequate time and resources to thoroughly consider the substantial and complex information including evidence from additional witnesses, with planned hearing dates running until the end of December.
Mr Harris approved the extension following a request from Ms Drake.
The Minister has also agreed to Ms Drake’s request to expand the Inquiry’s Terms of Reference to allow for a stronger focus on GRNSW’s financial management.
The second Term of Reference now requires the Acting Commissioner to “inquire into, report on and make findings and recommendations in relation to”:
2. GRNSW processes and management, including financial management, procurement and recruitment practices, and concerns regarding any alleged or identified conflicts of interest and the management of conflicts of interest.
The Inquiry’s next hearings are listed for 1pm to 7pm on 15 and 16 October in the Fair Work Commission hearing rooms at 80 William Street, East Sydney.
Further hearings will be held from 21 October, and additional dates will be confirmed for November and December and posted on the Drake Inquiry website.
Africa
Galaxsys Expands Its Presence in Africa by Partnering with Betika
Galaxsys, a leading provider of innovative gaming solutions, is excited to announce its strategic partnership with Betika, one of Africa’s premier sports betting platforms. This collaboration will allow Galaxsys to provide its rich portfolio of high-quality games to Betika, which boasts a large player base across multiple African markets including Kenya, Ghana, DRC and Tanzania, and has been a prominent operator since 2016.
Thanks to this exciting partnership, players in these key markets will gain access to over 30 engaging titles, including popular games such as Crash, Rocketon, Crasher, Cash Show, Starlight. This diverse portfolio blends skill-based and fast-paced games, offering a unique experience on Betika’s well-established and continually growing platform.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, expressed her enthusiasm about the collaboration: “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region, we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”
Betika’s Chief Product Officer, Peter Stagles also shared his satisfaction following the signing, stating, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”
This partnership marks a pivotal moment for Galaxsys as it aligns with the company’s strategy to reach new audiences and soar to new heights in the African market. With Betika’s extensive experience and strong market position, both companies are poised for a successful journey ahead.
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