Sound Leisure, the highly respected family-owned jukebox manufacturer and distributor for TouchTunes in the UK, has confirmed that industry veteran Tony Silkstone has been appointed to the newly created post of Technical Sales manager with responsibility for overseeing all aspects of technical support as well as the company’s expanding DigiTech division. The promotion is part of the company’s investment in customer support which also sees the appointment of Dave Routh and Alexander Black as Digital support engineers in the Digitech division. The new appointments have immediate effect.

Silkstone, who recently celebrated his 30-year anniversary with the Yorkshire-based company, will expand his remit to cover the technical side of the traditional jukes, as well as providing technical insight and support for the TouchTunes’ stable of ground breaking equipment and customers using the Sound Leisure internet connected jukeboxes. Commenting on the promotion, he stated: “Having been with the company since the late 80s working across various departments, I know the sector and our customers extremely well and I look forward to helping deliver the great customer experience that Sound Leisure is renowned for.”

Sound Leisure Managing Director, Chris Black, believes Tony’s promotion and the bolstering of the support team demonstrate the company’s commitment to the market. He explained: “We are delighted to announce Tony’s promotion who has spent three decades with Sound Leisure. Across the country, Tony is well known and well liked. His understanding of what drives the sector is rivalled only by his knowledge of our customer’s requirements.”

Diamond Platnumz and Parimatch Africa will work together to promote the betting brand in Tanzania, where the company focuses and helps the audience to understand the industry in the right and entertaining way. The singer has agreed to appear in a multi-channel marketing campaign, promoting Parimatch’s brand in a fun, interactive, and responsible manner.

As a part of the campaign, Diamond Platnumz will appear in TV, radio and banner ads, supported by digital, PR and social media as well as specialized content around major sports events.

Lasha Gogiberidze, Parimatch Africa CEO says: “We at Parimatch Africa strongly believe that sports betting should be perceived first and foremost as entertainment. It is a fun and challenging activity. Therefore, we have selected the most popular African artist, Diamond Platnumz, to broadcast this message throughout the continent, starting with Tanzania where Parimatch Africa has made our first steps to building to building brand’s profile in the continent. We are excited about the partnership and opportunities ahead here.

To celebrate Diamond Platnumz joining our team as the brand ambassador, Parimatch Africa is launching a new promotion entitled ‘Burudani Isiyomiza’ (‘True Entertainment’). A wide range of promotions, including free bets, cashback bonuses and specials on all the biggest games will be offered to the Tanzanian players in the upcoming months.

Dmitry Belianin, Parimatch Africa Chief Marketing Officer: “We are delighted to have Diamond Platnumz on board as a brand ambassador. He is an iconic figure in Tanzania and has proven himself as an excellent entertainer, which completely suits our mission and vision. We are confident that this collaboration will bring additional interest to the gaming industry and will help position Parimatch Africa as one of the top brands in the industry. Diamond will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects the Parimatch brand has planned in Africa”.

Info about the company
International betting brand Parimatch is represented on African continent by a franchise company “Parimatch Africa” which has been operating in Tanzania since 2016 under the local license.

Parimatch Africa is currently operating only in Tanzania, with plans to expand to other African countries very soon.

1. Retail and online businesses
2. 29 retail shops across Tanzania
3. The young and ambitious operator in Africa
4. Changing the landscape of betting business in Africa
5. More than 200 employees in Tanzania
6. Experienced international management team

Sabrina Solda: “Pleased to be considered as one of the main contributors in the region for a market with immense potential”

BtoBet is pleased to note that it has been shortlisted in the Best Overall eSports Service Provider for this year’s Central and Eastern European Gaming Awards.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated that BtoBet is always keen on improving its provision of iGaming technology to online casino and bookmakers alike, and the fact to be shortlisted in this important category demonstrates not only the validity but also the level of excellence of its core technology.

Soldà further added that eSports is surely one of the industry’s most interesting verticals, with its year-on-year increments making it the fastest growing market in the industry. “I perceive enormous growth in regards to eSports in the short to medium term, especially with the ever increasing use of smartphones and social media, which directly result in increased player engagement in this vertical.

“At BtoBet we do not only understand the true potential of this market, but more importantly what the players themselves want, and thus are always evolving our products to augment engagement and enhance the user experience.”

The CEEG Awards aim to reward the hard work of gaming software suppliers, operators and service providers that are active in the Central and Eastern European region. BtoBet will look forward to the 24th of September to find out the winners that will be announced at the exclusive event that will be held at The Ritz-Carlton in Budapest.