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Gamanza Signs ScandiBet for Gamification Programme

George Miller

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Gamanza Signs ScandiBet for Gamification Programme
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Points means prizes with Viking rewards

 

Malta, 3 July: The B2B iGaming specialists Gamanza is delighted to announce the launch of its gamification tool with ScandiBet.com.

Customers that make casino and/or sportsbook bets on the ScandiBet website will gain Viking themed-reward points, called Viking Coins, that can then be exchanged for a selection of bonuses, free spins and free bets or can be exchanged for prizes such as merchandise, holidays and electronic goods in the Reward Shop.

The software is designed to enhance player lifetime values and dwell time on site.

It is becoming more and more important for operators to create their own unique identity to attract the players and to keep them playing,” said Gamanza founder Magnus Lindberg. “We know that gamification is really important to some players and Gamanza’s gamification software opens up an exciting route to increased loyalty and customer satisfaction.

Operators can use the data from player activity on their site and translate them to points, token or credits and levels of achievement. Also, Tournaments, Magnifiers and Daily Challenges are important modules and each programme is configurable by the operator to suit their own needs.

Rewards time

The plug -and-play application went live with ScandiBet in June. “We’re really happy to be working with Gamanza on this project,” said Erik Gilstring from ScandiBet. “Over the last few days we have received a lot of positive feedback, many customers seem curious and are asking about our new progression bar and reward shop. We have already seen good activity on the rewards platform and we are sure this will prove popular with our players.

The gamification application works in tandem with Gamanza’s proprietary bonus engine, an application that can be deployed as a standalone or can work with an operator’s existing bonus systems.

Lindberg said he was delighted to see his company’s gamification tools being deployed with ScandiBet. “We are finding out what really appeals to the players and which rewards are the most efficient at encouraging greater levels of play and more regular visits. Gamification isn’t a once-only deployment; the beauty of the products is that it allows the operator to get to know their players habits better and tailor their offering to give them even greater enjoyment.”

 

About Gamanza:

Gamanza is a 360° iGaming Solution Provider bringing together games, lottery and social/real money betting products onto one single platform that also provides gamification, a bonus engine and payments provision. The Gamification Application is a framework as plug-and-play or API solution that help build game-player loyalty and is closely integrated with Gamanza’s Bonus/Reward Engine. The games portfolio gives access to many engaging games designed to enhance player lifetime values. Gamanza is also the founder of two new exciting concepts, which are going to be launched later in 2018: Spin Battle™ for multi-player slots and Tour de Bet™, which is a global Betting Tournament Network.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

QYOU launches Heads Up Daily (HUD) esports format on Instagram TV

George Miller

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QYOU launches Heads Up Daily (HUD) esports format on Instagram TV
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DUBLIN, LOS ANGELES, and TORONTO, July 16, 2018 /CNW/ – QYOU Media (TSXV: QYOU OTC: QYOUF) today announces it has extended the reach of its HUD format by introducing HeadsUpDailyTV on IGTV, Instagram’s TV platform launched in June 2018. IGTV aims to deliver long-form formats optimized for mobile viewing to its user base of 1 billion. HUD’s launch on the platform dramatically bolsters its global reach, allowing millennial and Gen-Z audiences to access the best esports entertainment and news on-the-go wherever and whenever.

Launched last year, HUD is the destination for all things relating to esports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes an exciting line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each weekday in a vertical video format that can be easily watched from mobile devices.

Esports has exploded in recent years and is estimated to reach an audience of 427 million globally by 2019. Popular with millennial and Gen-Z audiences, under-35s make up 73 percent of all global esports fans. The new HeadsUpDailyTV channel launches ahead of the largest global esports tournament – The International Dota 2 Championships – which takes place in August, 2018.

Curt Marvis, CEO and Co-Founder of QYOU Media, commented: “Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future.”

HUD is licensed to World Poker Tour (WPT) Distribution USA and is also available on Super Channel’s GINX Esports TV Canada.

 

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities of QYOU Media Inc. in the United States, nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities offered have not been and will not be registered under the United States Securities Act of 1933, as amended, or any U.S. state securities laws and may not be offered or sold within the United States or to, or for the account or benefit of, U.S. Persons unless registered under the United States Securities Act of 1933, as amended, and applicable state securities laws or unless an exemption from such registration is available.

 

About QYOU Media:
QYOU Media Inc. is a fast-growing global media company that curates and packages premium ‘best-of-the-web’ video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, SuperChannel and TATA Sky.

Neither the TSX Venture Exchange (the “Exchange”) nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

Source:  QYOU Media Inc.

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Asia

HKJC raises a toast to commingling as turnover hits new heights

George Miller

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Club CEO Mr. Winfried Engelbrecht-Bresges (centre), Executive Director of Racing Mr. Andrew Harding (right) and Executive Director of Customer and International Business Development Mr. Richard Cheung (left) toast to the successful conclusion of the 2017/18 Hong Kong racing season.
Club CEO Mr. Winfried Engelbrecht-Bresges (centre), Executive Director of Racing Mr. Andrew Harding (right) and Executive Director of Customer and International Business Development Mr. Richard Cheung (left) toast to the successful conclusion of the 2017/18 Hong Kong racing season.
Reading Time: 2 minutes

International betting on Hong Kong racing increases by 150% as total turnover soars to £12bn

 

Monday 16th July, 2018 – Zac Purton sealed the Hong Kong jockeys’ title on Sunday on a day that saw turnover rise to £186.4m (HK$1.938m), the highest ever for an 11-race card, while commingling for the day set a record at £32.2m (HK$335m).

Turnover for the 2017/18 season of £11.9bn (HK$124.2bn) represents a 5.8% increase year-on-year, while the total amount wagered with commingling partners reached £1.6bn (HK$16.5 billion); a massive increase of 154.8% on last season’s £625m (HK$6.5bn).

Commingling turnover, which includes everything bet into the HK pools from foreign territories, on the season’s final day came in at £32.2m, around the same amount that the UK wagers on each day of Royal Ascot.

The total turnover for the season, £11.9bn, is almost three times the amount bet on racing in the UK, where last season’s figure came in at £4.3bn (HK$44.8bn).

Mr. Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, said: “We are delighted with another record season, one of our most exciting seasons both on and off the track. That excitement reached a thrilling climax on Sunday, with Zac Purton holding off Joao Moreira’s final push to win the jockeys’ championship. As well as great sport, we also had record turnover for an 11-race meeting, despite receiving 35 millimetres of rain, and that shows the enthusiasm for our product.

“Commingling is quickly changing the global landscape and that is seen in the fact that it made up 13.3 percent of our season’s turnover this year compared to 5.5 percent last year. Today, we reached a new record of HK$335 million for a single race meeting, a truly extraordinary mark. It is now a significant driver to Hong Kong’s turnover and that is due to the ever-increasing international interest in our racing product, which is proving to be attractive as an exciting sports option founded upon the highest integrity.”

For all of the latest news, views, results and more from the world-class racing scene in Hong Kong, follow @HongKong_Racing.

 

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BtoBet Press Releases

Alessandro Fried takes center stage at AI Malta Summit

George Miller

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Alessandro Fried takes center stage at AI Malta Summit
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BtoBet’s Chairman Alessandro Fried attended the AI Malta Summit where together with a panel of leading experts from the iGaming industry he discussed the various benefits and applications of Artificial Intelligence in the industry.

The panel discussed the importance of this disruptive form of technology at an industry level, with Fried giving his insight on how fundamental a role AI can have in all stages of the iGaming industry, from acquisition to retention and reactivation of players, and how AI can be an asset when it comes to the operator’s daily activities whilst also safeguarding the players’ interests.

Fried also gave his insight on the various challenges that see the industry still lagging behind other sectors. He opined that this is primarily due to the reluctant approach from the major operators to change their mentality and truly endorse Artificial Intelligence at the core of their business not only for their own benefit, but essentially for a better player experience.

BtoBet has recently published an Industry Report focusing on the various aspects of AI’s application in iGaming. The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:

  • Personalization through data acquisition and analytics;
  • AI as the core tool for an optimal Omnichannel;
  • AI in the prevention of gambling addiction;
  • AI in risk management

Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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