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Betway adds to Spanish sponsorships with Levante U.D deal

George Miller

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Betway adds to Spanish sponsorships with Levante U.D deal
Photo Credits: levanteud.com
Reading Time: 2 minutes

Leading online bookmaker seals two-year deal as official shirt sponsor

 

3rd July, 2018 – Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Levante U.D.

Nicknamed ‘Granotas’ (The Frogs), Levante U.D were founded more than 100 years ago and finished 15th in La Liga last season, with the highlight a 5-4 victory against a champions Barcelona.

Betway has been the principal sponsor of English Premier League side West Ham United since 2015 and this is the second Spanish sponsorship in their portfolio having agreed a deal with C.D. Leganés earlier this year.

Already a betting partner of Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht, the deal enhances the leading online gambling company’s reach throughout Europe.

Betway’s Anthony Werkman, said: “The season is fast approaching and we are delighted to have agreed a deal with Levante U.D ahead of yet another exciting La Liga campaign.

We’re always looking for ways to extend the reach of the Betway brand throughout Europe and this is a great opportunity to do just that. Levante U.D is a club steeped in history and we look forward to a successful partnership.

President of Levante Union Deportiva, Francisco Javier Catalan Vena, said: “Signing with such a recognised international brand brings huge prestige to Levante.

We have a continued ambition to grow over the next two years in La Liga and at the same time look forward to this partnership helping Betway to grow in Spain.

 

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SoftGamings teams up with Yggdrasil to offer its innovative games

George Miller

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SoftGamings teams up with Yggdrasil to offer its innovative games
Reading Time: 2 minutes

 

SoftGamings is pleased to announce its partnership with Yggdrasil as it supplies all its best-performing casino slots and table games in its portfolio to its teeming casino operators.

Yggdrasil is an iGaming provider company founded in 2013. Over the years, the iGaming provider has become a creator, innovator, and a game changer, that remains driven by a strong passion for developing outstanding games. Little wonder Yggdrasil is among the best gaming providers with numerous awards and recognition to its profile.

Softgamings: outstanding iGaming solution provider

SoftGamings is an industry expert iGaming provider that knows everything about building and growing successful online casino businesses. The iGaming solution provider keeps sporadically increasing as a result of its innovative approach to handling casino business.

SoftGamings provides the iGaming market with vast products and services that are outstanding. The iGaming solution provider has 40+ top game providers and offers a unified API Integration package for casino operators to seamlessly integrate games.

With these cutting-edge products and services that SoftGamings provides the iGaming industry, it remains a significant iGaming provider to reckon on.

The Director of Partnerships in SoftGamings, Irina Sazonova had this to say:

“We are very excited about the partnership with Yggdrasil. It is a foremost provider with a huge portfolio of fascinating games which are extremely popular among gamblers. We are pleased to have their quality products as part of our integration offerings.”

Yggdrasil – innovative gaming solutions supplier

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers.

Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

With these innovative games and revolutionary gaming solutions provided by the iGaming provider, SoftGamings’ portfolio is perfect for Yggdrasil’s products.

 

About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 40+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Endorphina, Habanero, Booming Games, WorldMatch etc, sportsbook, hosting, licensing and banking services. Over 100 clients use SoftGamings products and services since 2007.

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GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games

George Miller

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GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games
Reading Time: 2 minutes

 

Gaming Innovation Group Inc. (GiG) has signed an agreement with Swedish artist Erik Segerstedt, who  will deliver all audio for the upcoming game ‘Popstar’ which is being built by GiG’s in-house casino games developer, GiG Games.

‘Popstar’ is planned to be released in H1 2019 across all markets where GiG Games has a presence.

Mathias Larsson, Managing Director of GiG Games, says: “We are very excited about this agreement as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game. Erik will create all audio for the game ‘Popstar’ which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik which will be released simultaneously with the game launch.”

Artist, Erik Segerstedt, says: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me. Making sounds and effects for the game is very inspiring and I believe my expertise and experience as an artist will bring a new dimension to the game ‘Popstar’.”

Carlos Barth, CEO of Summit Music Management says: “This is the start of a revolution in the music industry where partners of an artist are going to be backing an album instead of a record company. These collaborations are going to support bringing new music to the audience as the business model is not  limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

Popstar’ will be released in H1 2019 across all markets where GiG Games has a presence.

 

About Erik Segerstedt:

Erik Segerstedt is one of Sweden’s most recognised artists. As a singer and piano player, he was first introduced to the public through the casting show “Idol”. Following his appearance on the show he formed a group with other contestants called ‘EMD’ . ‘EMD’ was a big success and produced a string of radio hits and successful tours. Following ‘EMD’, Erik started a solo career and has had a number of successful song releases as well as  appearances in the Swedish television’s dance contest; ‘Let’s Dance’ . Erik is also a regular guest artist on radio shows, movies, television, theatre and concerts.

 

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

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BetBright Partner with ConversionBet to Boost Personalisation Capabilities

George Miller

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BetBright Partner with ConversionBet to Boost Personalisation Capabilities
Reading Time: 2 minutes

 

Irish based gaming operator, BetBright, has partnered with leading behavioural player acquisition experts, ConversionBet, in an effort to accelerate its personalisation capabilities to their proprietary Casino products.

The ConversionBet solution would be used to better understand and influence customers’ behaviour, which the company believes would help them stand out among their competitors.

“Understanding why someone visits our site in the first place is fundamental to delivering our differentiated product in the right way, the right person,” commented Ed Fogarty, Acquisition Manager of BetBright.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact our conversion figures, but also lifetime value stats.”
“It’s vital that BetBright retain control of our milestone roadmap. To ensure this, a flexible and agile approach aids swift innovation allowing us move faster than our competition. ConversionBet provides this for us.”

BetBright would make use of the ConversionBet real-time technology, with its tools and functions integrated across its casino vertical in order to optimise its offerings. The behavioural-based model would allow the operator to offer the right message over the right channel at the right time, in order to improve their customers’ sign-up experience and thus, life-time value of each converted player.

ConversionBet has provided customisation and behavioural-driven products to a number of operators in the gaming industry, providing them with the experience to help BetBright excel and challenge other betting firms ‘in a crowded marketplace.’ Some of its other gaming partners include Betsson Group, Mr Green & the GIG Group.

“When operators like BetBright choose ConversionBet it demonstrates a shared mission to put an end to meaningless experiences,” stated Dan Morrison, Founder & CEO of ConversionBet. “We’re now in a partnership to help BetBright continue to be customer centric and be one of the most innovative operators in the gaming market.”

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