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Gaming Matters: From the bedroom to the boardroom

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The Online Gaming Industry Comes of Age

Branded and Singapore’s Cybersports & Online Gaming Association (SCOGA) are delighted to announce that some of the biggest names from the world’s online gaming industry will be joining them in Singapore at the forthcoming All That Matters conference, including speakers from:

Twitch, ESL / Turtle Entertainment, Riot Games, PUBG, Alisport, AirAsia, Bandai Namco, Ubisoft, Dare Mighty Entertainment, Mineski International Group, Makers Fund, Mighty Bear Games, BITREP, Global Electronic Sports Championship (GESC), SCOGA, LIVEME, and many more!

At more than US$135 billion a year globally, the gaming industry is bigger than Hollywood. (Source: Newzoo and Statista)

The gaming industry is exploding in Asia. Whether it is mobile gaming, video gaming, consoles, AR, VR or esports, Asia holds the brightest future for gaming.

Recently, Tencent’s ‘WeGame’ announced that it will take its gaming platform global to expose Western gamers to Chinese titles. In another development, Singtel launched a multi-title and regional esports league. AirAsia too is catching on the wave of esport with sponsorship of World Electronic Sports Games in ASEAN and esports is being included as a demonstration sport at the 18th Asian Games in Jakarta.

Gaming is now an economic driver for Asia, employing an entire ecosystem of developers, publishers, streaming platforms, distributors, social networks, brand partners, leagues and digital athletes.

China alone accounted for US$27 billion in gaming revenue last year and is estimated to grow to US$35 billion by 2021. Southeast Asia will contribute another US$4 billion from some 400 million gamers by the same year.

Kevin Lin, Co-founder of Twitch and speaker at All That Matters 2017 and again in 2018, said: “Live online gaming is booming and if a brand wants to be global they can’t ignore Asia. Gaming Matters has very rapidly become the go-to event for the Asia Pacific gaming business and I’m looking forward to joining them again.”

Jasper Donat, CEO of organisers Branded said: “Gaming is the ongoing hot story in 2018. It has moved from the bedroom to the boardroom with new businesses fighting it out with some of the world’s largest tech and entertainment companies for a slice of the ever growing pie. The virtual experience is today’s reality and no one in the sports, media and entertainment industry can afford to miss out.”

Added Donat: “We are super excited to spearhead this discussion through our Gaming Matters track at All That Matters 2018. Now is the time for gaming. Now is the time for Asia. Now is the time for any marketer seeking to expand into this new form of entertainment, connect with young audiences and drive new revenue streams.”

Nicholas Khoo, Chairman & Co-Founder of SCOGA and Gaming Matters Programming Lead for 2018 said: “Esports is becoming first for digital natives and has experienced phenomenal growth both globally and in Asia. Defying all odds to be part of the Asian Games, esports is definitely here to stay as we witness an intriguing confluence of video games, sports, and media. A number of the movers and shakers of both gaming and esports are joining us on stage this year and it is definitely going to be explosive!”

After the successful introduction of Gaming Matters in 2016, All That Matters 2018 is bringing an even bigger and better line-up of gaming giants such as ESL, Twitch, Ubisoft, PUBG, Riot Games and Bandai Namco, who will share deep insights on the rising force of Asia in the gaming industry.

The confirmed (and growing!) list of speakers at Gaming Matters includes:

Ralf Reichert, CEO, ESL / Turtle Entertainment GmbH
Changhan (CH) Kim, CEO & Executive Producer, PUBG Corporation
Jason Fung, Global eSports Director, Alisports, Alibaba Group
Kevin Lin, Co-Founder, Twitch
Linda Li, Content General Manager, LIVEME
Chris Tran, Country Manager – SEA, Riot Games
Ronald Robins, Founder & CEO, Mineski International Group
Francois Logeais, Senior Producer, Ubisoft Pte Ltd
Allan Phang, Allstars Engagement & Internal Branding, People & Culture, AirAsia (Group)
Jennifer Poulson, SVP Marketing, Bandai Namco
Lee Trink, President, Dare Mighty Entertainment (Faze Clan)
Nguyen Hoang Vinh, Head of esports, Ex-Garena Vietnam
Michael Cheung, Partner, Makers Fund
Simon Davis, CEO, Mighty Bear Games
Raiford Cockfield III, CEO, BITREP
Warren Colbert, Head of Growth, Twitch
David Ng, Founder, Go Game
Amy Ruktanonchai, CEO, Chimera Co.
Oskar Feng, Founder, Global Electronic Sports Championship (GESC)
Sammie Kang, Community Lead, North America, PUBG Corporation

All That Matters, Asia’s leading Business2Business2Fan event will be held at Ritz-Carlton Millenia from 7 – 12 September, 2018. Conference by day, music festival by night, All That Matters will bring together Asia’s leading music, sports, gaming, digital and marketing pioneers to share what it means to build fans and build brands to engage audiences in the fast-paced, digitally-connected world of entertainment.

Companies featured at this year’s All That Matters include AirAsia, Alibaba, Amazon, Cathay Pacific, China Sports Media, CMC Holdings, Empire, ESL, F1, Facebook, FOX Sports, Globe Telecom, Go-Jek, Google, INgrooves, J&J, Live Nation, Lufthansa, McDonalds, Mediacorp, Microsoft, Mission Hills, NBA, Netflix, Ogilvy, ONE Championship, Perform, Philips, PUBG, Riot Games, Spotify, Standard Chartered, Singapore Tourism Board, Telkom Indonesia, Tencent, Twitch, Twitter, Ubisoft, Unilever, Universal Music, Viacom, VICE, Warner Music, YouTube and many more.

For a full list of speakers at the festival, please view our website www.allthatmatters.asia.

About All That Matters

The All That Matters festival returns to Singapore in September after a record breaking year in 2017 with more delegates, more speakers, more live music and more networking than ever before.

Conference by day at the Ritz-Carlton Millenia (September 10-12) and music festival by night at various locations across Singapore (September 7-12), All That Matters continues to be recognised as Asia’s leading entertainment industry conference and the gateway to the Asian music, sports and entertainment industry, hosted the week preceding the Formula 1 2018, Singapore Grand Prix.

The event is attended by over 1500 industry executives, content providers, tech innovators, global brands and thousands of music fans from around the world. It is the meeting point for the most influential players and the programme reflects the convergence of the global entertainment business.

Join us to hear from over 30 keynotes and 150 expert speakers, and make thousands of business connections across the five tracks of Music, Sports, Gaming, Digital and Marketing.

About Singapore’s Cybersports & Online Gaming Association (SCOGA)

Singapore’s Cybersports & Online Gaming Association is one of the most trusted esports organisation in Singapore with more than 10 years of history. It seeks to build and serve the local ecosystem through various initiatives in education, industry partnerships, and marquee events. Signature initiatives include an esports academy supported by the National Youth Council and a full time diploma in partnership with Informatics Academy. SCOGA recently hosted Asia Game Festival and the Asia Football Gaming Championship as part of Singapore Football Festival. Millions have turned up for SCOGA’s events both in person and on twitch.tv/scoga

About Branded

Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.

Specialising in the media, entertainment and sports industries in Asia, Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.

Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.

Branded key contacts:

Jen Bennett (Sponsorship/Sales enquiries): [email protected]
Ami Vora (Trade & Media Partnerships/Delegate enquiries): [email protected]
Kathy Brewin (Programming enquiries): [email protected]
Sammy Shirra-Moore (Music Matters festival enquiries): [email protected]

Press enquiries:

Madhavi Tumkur (Enterprise PR & Marketing): [email protected] / Ph: +65 9787 5221

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Planet Sport makes India debut with B2B push

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Planet Sport makes India debut with B2B push
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The sports media specialist is offering a range of development and content services to operators, suppliers and affiliates targeting the high-growth region

Planet Sport, the B2C and B2B sports media specialist, has made its debut in the fast-growing Indian market where it will be offering a full suite of products and services to operators, suppliers and affiliates targeting the region.

This includes website and app design and development, plus the delivery of editorial content in both English and Hindi. Content will be written by native speakers based on the ground in India who have a knowledge of both sports and betting.

Content will initially be offered on key sports such as cricket, major football leagues and competitions, tennis, esports, hockey and badminton with more to follow. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on any sport with ultra-low latency.

The company has already signed its first client in India and is in late stage talks with others as it prepares to make a significant push into the market with its B2B services.

Dean RaysonHead of Sales for B2B Betting at Planet Sport, said: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”

The news comes shortly after Planet Sport launched its innovative Planet Vision live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.

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Asia

OCA Signs Strategic Partnership Agreement with Tencent

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The Olympic Council of Asia (OCA) has signed a strategic partnership agreement with the Chinese internet and technology giant Tencent to promote the development of electronic sports in Asia with Asian Electronic Sports Federation through the Asian Electronic Esports Development Conference.

The signing of a Memorandum of Understanding took place during the Asian Electronic Sports Development Conference on Thursday, January 20 held jointly by the OCA and the Asian Electronic Sports Federation (AESF), which is the governing body for esports in the continent.

The conference and MOU signing ceremony, themed “Blooming in Asia”, was conducted online and attended by the OCA Director General, Husain Al-Musallam, AESF President Kenneth Fok, Tencent Senior Vice President Steven Ma and other officials from AESF and Tencent.

Esports will be appearing in the OCA’s 19th Asian Games in Hangzhou, China from September 10-25, 2022 for the first time as an official medal sport after being a demonstration sport at the 18th Asian Games in Indonesia in 2018.

The OCA Director General said: “The Olympic Council of Asia is delighted to build up a strategic cooperation with Tencent. We are sure that Tencent’s technology and innovation will help the OCA and the Asian Electronic Sports Federation create more exciting possibilities for the digital electronic sports industry in Asia.”

The parties discussed the development of esports and of traditional sports in Asia as well as the OCA-AESF “Road to Asian Games” continent-wide project already in place for Hangzhou 2022.

Tencent’s Steven Ma thanked the OCA for its trust and said Tencent would continue to support the OCA in promoting the long-term development of esports and traditional sports in general, and in preparing for the 19th Asian Games Hangzhou 2022. He promised that Tencent would work with Asian countries to jointly create an esports culture with Asian characteristics and promote the prosperity and development of the esports industry in Asia and around the world.

AESF President Kenneth Fok said: “The significance and progress of the Road to Asian Games will determine national team selection for Asian countries across various esports titles and mark an important step for the inclusion of esports in national level multisport competitions.”

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Asia

HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION

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HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION
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Online-Driven ESPL and Esports Titan HomeBois Finally Wraps Up In Search For The Next Professional MLBB Stars Among The Malaysian Grassroot Community

Esports Players League (ESPL), the global esports tournament and platform provider with main focus on amateur or grassroot esports community and HomeBois, a Malaysian esports business and production organisation recently announced On Air Esports as the winner of The Academy Championship MLBB 2021. Taking home the grand prize of RM800 in terms of monthly allowance, Sekyss (MVP) and teammates beat Team SKT T1 during the Grand Final to claim the Champion title and will go through a series of intensive coaching as well as once-in-a-lifetime opportunity to be trained in a gaming bootcamp under HomeBois’ guidance for upcoming major tournaments locally and globally.

The Academy Championship MLBB 2021 featured close to 512 registered teams from all over Malaysia battling it out in an intense qualifying round of matches, which took place on 13 to 16 December 2021. The top eight teams advanced to the League and Playoffs Stages from 20 December 2021 till 11 January 2022 with the Grand Finals happening on the next day where Team On Air Esports battled dauntlessly to emerge as the deserved champion beating team SKT T1 with a clean 3-0 sweep.

Muhd Haqqullah aka Sekyss, the MVP of this tournament mentions that, “I’m totally grateful for this wonderful achievement. I believe every single opponent worked really hard to win this tournament. As for The Academy, I believe this is a platform for me and my team to go further in this career. Thank you to On Air Pipol for their huge support, without them, me and my team can’t make it. This achievement is proof that Esports is not just about the game, but it defines who you are as a person. I do believe that without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

“Homebois is now not only focusing on the competitive arena, but also venturing into the field of live streaming and producing new talents in the lifestyle and entertainment industry. The Academy is part of our initiative to develop new talents in the industry and we are extremely happy with the results that it brings till this day,” says Tuan Azrin Izzuddin “Avaaa” Tuan Abu Bakar, Project Director of HomeBois.

Stephanie Kuan, ESPL’s Head of Marketing & Community Development shares that “as HomeBois is already a big player in the Malaysian esports league, we are glad to be able to collaborate with them as well as contribute as much as possible in realising their vision to provide a comprehensive platform for the community, which already aligns with ours. It is an honour for us to be present in the rise of these new champions and at the same time are excited for future collaborations to bring more immersive experience among the grassroots esports community”.

This championship is a part of HomeBois’ talent acquisition and development programme in search for hidden talents among the esports community to join in The Academy. These talents will be trained in every aspect of becoming professional esports players with massive chances to represent HomeBois in big tournaments. This will also open up better career opportunities in the esports industry and educate the talents on digital broadcasting skills.

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