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Yggdrasil agrees Intralot Italy content deal

Zoltan Tundik

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Leading provider to supply best-performing content in major regulated market

1st August, 2018 ­­– Yggdrasil has agreed a deal with Intralot to supply its best-performing slots content in Italy, one of the world’s most established regulated markets.

The agreement will see Intralot add Yggdrasil’s award-winning content portfolio of video slots, including blockbuster games Vikings go to Hell and sequel Vikings Go Berzerk, as well as its latest release, Penguin City, all three of which have risen to the top of the slot charts.

The full suite of best-performing Yggdrasil slots come complete with its proprietary range of in-game promotional tools, BOOST®. This will allow Intralot to run promotions from within the game client offering maximum cross-sell opportunities and a superior player experience using in-game tournaments and leader boards, configurable cash races, and gamification features proven to boost retention and engagement.

Intralot Italia is a subsidiary of Gamenet Group, one of the largest gaming companies operating in Italy in the sector of public games. With a current network of over 750 points of sale, more than 230 online games and a broad portfolio of innovative products, Intralot Italia is one of the leading operators on the Italian betting and online gaming markets.

Yggdrasil CEO, Fredrik Elmqvist, said: “Extending our partnerships across major regulated and newly regulated markets is part of our long-term strategy so we’re delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the future with demand from operators there increasing year-on-year.”

Francesco Mastantuoni, CEO of Intralot Italia, said: “We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wider variety of content, and that our partnership with Yggdrasil will soon yield very positive results”.

About Yggdrasil

Yggdrasil is a provider of superior online gaming solutions for igaming operators, ultimately targeting end players active on mobile, tablet and desktop. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers and provides gaming content to some of the world’s leading operators including 888, LeoVegas, bet365.com, Betsson, MRG, Bwin, William Hill, Unibet and Lottomatica. The business model is highly scalable and the offering is provided across three product verticals –  Casino Slots, Table Games and Bingo –  and through the business verticals Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons.

Yggdrasil has since its inception embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil’s leading position is further underlined by winning several high-profile industry awards in recent years, e.g. “Innovation in RNG casino software” at the EGR B2B Awards (2018), “Innovator supplier of the year” at the International Gaming Awards (2018) and “Innovator of the year” at the International Gaming Awards (2017). 

Yggdrasil is headquartered in Stockholm, Sweden, with operational HQ in Malta and regional offices in Poland and Gibraltar. Yggdrasil is led by the founder and CEO Fredrik Elmqvist, who is supported by a seasoned international senior management team and a diverse team of highly dedicated employees.

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Playzido Signs Distribution Deal With Playtech

Niji Narayan

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Playzido Signs Distribution Deal With Playtech
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Playzido has entered into a distribution deal with Playtech. The deal will enable Playzido to deliver games through the Playtech Games Marketplace.

“Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands. The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together,” Stuart Banks, Managing Director of Playzido, said.

“We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets. This agreement will enable Playtech to further enhance the selection offered via Marketplace and allow Playzido to reach a whole new audience in regulated markets internationally,” James Frendo, Director of Casino at Playtech, said.

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Playtech Launches Live Deal or No Deal – The Big Draw

Niji Narayan

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Playtech Launches Live Deal or No Deal – The Big Draw
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Gambling technology company Playtech has launched its new game “Live Deal or No Deal – The Big Draw.” This bouncing ball game is based on the iconic TV gameshow, Deal or No Deal.

“We’re delighted to be bringing the excitement of one of TV’s most enduring formats to Live. With the addition of the mini draw side game, allowing players to buy multiple tickets with up 6 points of decision making during the game, whether it be to buy more balls or take the bankers offer, Live Deal or No Deal – The Big Draw brings the player a new level of engagement and strategical involvement. For many players, Live play is as much about the experience as it is about gambling, and we’ve seen a growing trend towards gameshow-style formats – which is why we’re so confident Live Deal or No Deal will definitely be a big draw,” Edo Haitin, MD of Playtech Live Casino, said.

“We’re thrilled to be extending our partnership with Playtech through the launch of Live Deal or No Deal – The Big Draw. The in-studio presentation is fantastic and, with the combination of a proven format and innovative elements such as the mini draw, we believe it offers something genuinely unique and entertaining for Live players which aligns with the brand,” Lex Scott, Head of Business Development for Banijay Brands, said.

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Industry News

888 Holdings Names Jonathan Mendelsohn as its New Chairman

Niji Narayan

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888 Holdings Names Jonathan Mendelsohn as its New Chairman
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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

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