Industry News
Yggdrasil agrees Intralot Italy content deal
Leading provider to supply best-performing content in major regulated market
1st August, 2018 – Yggdrasil has agreed a deal with Intralot to supply its best-performing slots content in Italy, one of the world’s most established regulated markets.
The agreement will see Intralot add Yggdrasil’s award-winning content portfolio of video slots, including blockbuster games Vikings go to Hell and sequel Vikings Go Berzerk, as well as its latest release, Penguin City, all three of which have risen to the top of the slot charts.
The full suite of best-performing Yggdrasil slots come complete with its proprietary range of in-game promotional tools, BOOST®. This will allow Intralot to run promotions from within the game client offering maximum cross-sell opportunities and a superior player experience using in-game tournaments and leader boards, configurable cash races, and gamification features proven to boost retention and engagement.
Intralot Italia is a subsidiary of Gamenet Group, one of the largest gaming companies operating in Italy in the sector of public games. With a current network of over 750 points of sale, more than 230 online games and a broad portfolio of innovative products, Intralot Italia is one of the leading operators on the Italian betting and online gaming markets.
Yggdrasil CEO, Fredrik Elmqvist, said: “Extending our partnerships across major regulated and newly regulated markets is part of our long-term strategy so we’re delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the future with demand from operators there increasing year-on-year.”
Francesco Mastantuoni, CEO of Intralot Italia, said: “We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wider variety of content, and that our partnership with Yggdrasil will soon yield very positive results”.
About Yggdrasil
Yggdrasil is a provider of superior online gaming solutions for igaming operators, ultimately targeting end players active on mobile, tablet and desktop. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers and provides gaming content to some of the world’s leading operators including 888, LeoVegas, bet365.com, Betsson, MRG, Bwin, William Hill, Unibet and Lottomatica. The business model is highly scalable and the offering is provided across three product verticals – Casino Slots, Table Games and Bingo – and through the business verticals Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons.
Yggdrasil has since its inception embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil’s leading position is further underlined by winning several high-profile industry awards in recent years, e.g. “Innovation in RNG casino software” at the EGR B2B Awards (2018), “Innovator supplier of the year” at the International Gaming Awards (2018) and “Innovator of the year” at the International Gaming Awards (2017).
Yggdrasil is headquartered in Stockholm, Sweden, with operational HQ in Malta and regional offices in Poland and Gibraltar. Yggdrasil is led by the founder and CEO Fredrik Elmqvist, who is supported by a seasoned international senior management team and a diverse team of highly dedicated employees.
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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