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Dentsu Aegis Network Expands MKTG’s Live Marketing and Content Capabilities Through Acquisition of Branded

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Branded - Acquired by Dentsu Aegis Network
L->R Emma Fung, Sean O’Brien, Jasper Donat, Cat Lyon, Nick Waters
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  • Branded is an award winning producer of live media events, owners of ‘All That Matters’, ‘It’s a Girl Thing’ festivals, and is YouTube’s Global Partner for YouTube FanFest
  • Post-acquisition it will join MKTG to accelerate the network’s entertainment, content and experiential marketing proposition in Asia Pacific

Dentsu Aegis Network announces that it has acquired Branded Ltd (“Branded”), Asia Pacific’s leading producer of live media events. Branded will join lifestyle marketing agency MKTG to scale capabilities in live media events, through the development of new age creative, content and IP ownership in the high growth areas of sport, music, gaming and entertainment.

Established in 2002 with offices in Singapore and Hong Kong, Branded connects businesses, brands, celebrities and fans through large and small scale events. It specialises in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events. Notably, Branded is focused on developing owned intellectual properties, events and content to build and own audiences.

Branded’s core credentials include Co-Producers of YouTube FanFest, owners and producers of ‘It’s A Girl Thing’ and the award winning ‘All That Matters’ – Asia Pacific’s largest entertainment business and consumer festival connecting global industry pace-setters in music, digital, sports, marketing and gaming. In China, Branded produces Sports Connects and Tencent Music Connects.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “With the heavy disruption in the advertising model for brand building, the ability to reach live audiences carries increasing value. As a result, lifestyle and experiential marketing is a strong growth segment in the region. Consumers will always be motivated by great content – sport, music, entertainment. Bringing Branded into our group will provide opportunities for our clients to develop strong marketing platforms from the live arena outwards, and enhance access to great talent.”

Joining the leadership team from Branded is Jasper Donat, Co-founder and CEO of Branded, a 30-year veteran of the media and entertainment industry. Jasper will remain as CEO of Branded, reporting to Sean O’Brien, CEO of MKTG Asia Pacific.

Jasper Donat, CEO of Branded, said: “We are extremely proud and honoured to be joining Dentsu Aegis Network. This is an exciting new chapter in Branded’s amazing 16-year journey. Brands are demanding more powerful and creative live opportunities to meet their consumers face to face. Integrating with MKTG gives Branded access to an immense client network and a genuine opportunity to expand and realise our global ambition as a producer of some of the world’s best known B2B and B2C live media events. I am also thrilled that this enables the development of new skills and career opportunities for the team that matters.”

Branded has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious “Singapore Experience Best Trade Event of the Year” award.

About Dentsu Aegis Network:
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.

About MKTG:
MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC.

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Spectacular growth helps Pronet Gaming pivot towards Asia

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Pronet Gaming is to turn its attention to emerging markets in Asia following the unprecedented success that has allowed it to expedite its ambitious plans ahead of schedule.

The full turnkey platform specialist has expanded rapidly in the last 18 months after providing a range of operators with sportsbook and casino platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world.

This growth has funded a massive investment in IT and new offices which has allowed it to perfect it’s offering for markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors.

The supplier will also embark on a recruitment campaign to bolster its ranks in one of the region’s most important gaming hubs, across all disciplines including sales, marketing, account management and IT Support and Development

Pronet Gaming CEO Alex Leese said: “An Asian market entry was always in the plan and required a real focus on ensuring that we had the right product to compete. I’m obviously really pleased that we are now able to do that sooner rather than later.

“The tremendous commercial success we have enjoyed is not only testament to the hard work of the team and the universal appeal of our offering, but it bodes well for new customers looking for an affordable, yet tailored solution.

“Needless to say, we will have to expand our team with Asian market specialists in the coming months to ensure we offer a truly localised service, but I’m confident we will have a compelling proposition moving forward.”

Pronet Gaming has introduced a number industry-firsts such as FastBet, which has helped optimise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

The provider’s Popular Bets and Popular Events widgets automatically display the wagers and sports that are most popular in a jurisdiction, refreshing every five minutes.

Pronet Gaming’s clients are also able to customise the sports betting features that suit their unique needs in regulated markets, creating fine-tuned experiences for audiences that increase revenues as well as engage and retain players.

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PAGCOR releases P30.09 million aid to three beneficiaries

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PAGCOR releases P30.09 million aid to three beneficiaries
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THREE new beneficiaries received funding for their respective community development projects after the Philippine Amusement and Gaming Corporation (PAGCOR) released a total of P30.09 million in financial grants on June 21, 2022 at the agency’s Executive Office in Manila.

The provincial governments of Marinduque and Ilocos Sur as well as the Nueva Vizcaya Police Provincial Office received their cash grants from PAGCOR Chairman and CEO Andrea Domingo, who was joined in the distribution of checks by President and COO Alfredo Lim and Directors Gabriel Claudio and James Patrick Bondoc.

Marinduque was granted P28 million, which Provincial Governor Presbitero Jose Velasco. Jr. said will be used for the construction of four covered courts in different barangays.

“Napakalaking bagay nitong donasyon sa amin ng PAGCOR dahil maraming tao ang makikinabang sa itatayong covered courts sa apat na barangay sa Marinduque,” he explained. Said structures, Velasco added, can be used as evacuation centers during calamities and venues for various sports and livelihood programs.

Ilocos Sur, meanwhile, received P1.89 million for the procurement of 55 computer sets that will be distributed to ten municipalities and one city in the first legislative district of the province. Acting Provincial Treasurer Ronnette Victa, who represented Governor Ryan Luis Singson received the donation.

The state-run gaming firm also turned over P199,833 to the Nueva Vizcaya Police Provincial Office Director Police Colonel Ranser Evasco to finance the purchase of a laptop with printer and a TV set.

“Napakahalaga po ng mga kagamitang aming bibilhin sapagkat halos lahat ng aming conference ngayon eh virtual na. Kaya’t lubos po kaming nagpapasalamat sa PAGCOR sa tulong-pinansyal na kanilang ipinagkaloob sa amin,” Evasco noted.

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Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”

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Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”
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Witnesses 10,000 daily new visitors joining

Jump.trade, a thriving NFT marketplace and D2C platform that focuses on gaming NFTs and International brands are all set to launch its maiden gaming venture – Meta Cricket League at the end of June. This is a new Play-To-Earn game that is driven by NFTs and allows players to earn cash prizes and other rewards by climbing leaderboards or challenging other players. The game is set to instill the excitement of real-world cricket into the experiential Web3 format.

The Meta Cricket League will be available on all Mobile and Web Platforms to provide easy access to gamers everywhere. This will enable seamless and easy onboarding as Gamers will have the chance to play-on-the-go and from anywhere. Interestingly, the Games initial 55,000 NFTs were sold-out for $25 but with its value multiplying in a very short time, a substantial pool of those NFTs are now being traded in values exceeding 10x and 200x.

With cricket constituting an integral part of the national fabric, a whopping 93% of Indians were found to be devout fans of the sport. It is evident from the fact that cricket games in the Google Play Store account for the highest number of downloads grossing well over 250 million.

Speaking on the occasion, Kameshwaran Elangovan co-founder and COO, who lead the execution and launch of MCL on Jump.trade, said,” We are extremely delighted to have emerged as the flag bearers of the NFT bandwagon in the country. With NFTs not being restricted to just mere digital indulgences and entering the mainstream with their numerous applications, the launch of The Meta Cricket League (MCL), a cricket-based NFT game that allows players to earn while they play is certainly a dream come true for gamers across the country. Cricket as a sport already rules the hearts of countless Indians and we are confident that the MCL will be a sensational success story with NFT enthusiasts and gaming lovers everywhere. “

Highlighting Jump.trades user base in just the last 60 days, the number of sign-ups on the platform has touched 100,000 now. Also, being 100,000 wallets filled, with around 10,000 new visitors joining the ecosystem daily. The average trade volume of the marketplace in a day is around $10,000 to $25000 worth of trades, of which 85% of men and 15% of women are represented as NFT holders in the ecosystem.

With such exponential demand and hundreds of millions of potential players within the Play-to-earn revolution, Cricket will be one of the largest gaming segments in the space. Just as Cricket unites people of all ages, regions, and languages in India and across cricket-playing nations, the P2E Cricket game MCL aspires to prove to be instrumental in breaking through Web3 adoption in India. 

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