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Bruce Springsteen And Hard Rock International Collaborate On New Signature Series: Edition 36 Merchandise Collection

George Miller

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Bruce Springsteen And Hard Rock International Collaborate On New Signature Series: Edition 36 Merchandise Collection
Reading Time: 4 minutes

 

American music legend Bruce Springsteen and Hard Rock are partnering with WhyHunger to release the brand’s latest limited-edition merchandise line on Oct. 1. The Bruce Springsteen Signature Series: Edition 36 collection supports WhyHunger’s work to invest in grassroots solutions to hunger and poverty worldwide. The collaboration further reinforces Hard Rock’s commitment to its guiding principle – “All is One,” and its abiding passion to make the world a safer, healthier and better place to live.

“As a founding member of WhyHunger’s Artists Against Hunger & Poverty, Bruce has made a major impact on our efforts to find community-driven solutions to help farmworkers, food banks and more,” said Noreen Springstead, executive director, WhyHunger. “We are thrilled to once again have Bruce lend his voice to advocate for social and food justice.”

Hard Rock will donate a portion of the retail price from the sale of Bruce Springsteen Signature Series merchandise to WhyHunger through the Hard Rock Heals Foundation. The limited-time, Signature Series: Edition 36 collection features a pin, hat and tee emblazoned with the song title “Land of Hope & Dreams.” The new merchandise is available for purchase online and in Rock Shops at select Hard Rock Cafe, Hotel and Casino properties around the world.

  • Signature Series: Edition 36 Tee – Heather red short-sleeve tee with “Land of Hope and Dreams” printed in navy blue across the front and Bruce Springsteen’s signature art on the sleeve ($26/£24.95)
  • Signature Series: Edition 36 Hat – Black adjustable hat with “Land of Hope and Dreams” embroidered in white across the front panel and Bruce Springsteen’s signature art the left side ($24.50/£19.95)
  • Signature Series: Edition 36 Pin – Red and navy guitar-shaped pin with “Land of Hope and Dreams” and Bruce Springsteen’s signature art on the front ($14/£11.95)

“As part of Hard Rock’s ‘All is One’ motto, we want to do our part to help fight hunger and poverty,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. “We are honored to collaborate with ‘The Boss’ for a second time to create a new Signature Series collection that directly benefits the impactful efforts of our charity partner WhyHunger.”

More than 25 years ago, Hard Rock developed the concept of partnering with world-renowned musicians and bands to create imaginative designs that are converted into limited edition merchandise and sold at Hard Rock properties worldwide. A portion of the retail price from the sale of the merchandise benefits the artist’s preferred charity. Music icons including Bruce Springsteen, Pitbull, Rihanna, Imagine Dragons, U2, KISS, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira and Ringo Starr have all been part of Hard Rock’s Signature Series and Artist Spotlight programs, which have raised millions of dollars for charitable causes worldwide.

Visit www.hardrock.com for additional details on Hard Rock’s Signature Series program or www.rockshop.hardrock.com to purchase the new Bruce Springsteen Signature Series: Edition 36 merchandise.

 

About WhyHunger
Founded in 1975 by the late Harry Chapin and radio DJ Bill Ayres, WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. WhyHunger works to support, resource and build the capacity of community organizations and social movements that are changing the systems, policies and institutions that perpetuate hunger and poverty in our world. Together we are transforming our collective food system into one that is socially and economically just, nourishes whole communities, cools the planet and ensures the rights of all people to food, land, water and sustainable livelihoods. Learn more at whyhunger.org.

About Hard Rock Heals Foundation
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

Hard Rock International
With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women. For more information on Hard Rock International visit www.hardrock.com.

 

Source:  Hard Rock International

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Bet.Works Appoints Jay Rood As Chief Risk Officer

George Miller

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Bet.Works Appoints Jay Rood As Chief Risk Officer
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Bet.WorksTM  a US-based iGaming and sportsbook platform supplier, announced today that Mr. Jay Rood has joined the company as Chief Risk Officer.

Mr. Rood is a legendary Las Vegas gaming executive and sports betting innovator with over 25 years of experience in sportsbook operations.

Mr. Rood has had a storied career in gaming and sports betting which began in Lake Tahoe working for Caesars back in 1992. 

Mr. Rood joined MGM when it opened in December 1993 as a ticket writer and worked for the operator for over 25 years ultimately overseeing all of MGM’s sportsbooks including ten in Nevada, two in Mississippi and one in New Jersey as the expansion of sports betting has swept across the USA following the PASPA repeal in 2018.

Mr. Rood joins Bet.Works at a pivotal moment in US sports betting history as more than 30 states are expected to legalize Sportsbooks over the next 12 24 months.

Sixteen states have already passed legislation as eight states are live with eight states pending launch. The US sports betting market is estimated by Morgan Stanley to be approximately $400 billion and is comprised of an estimated 44 million US citizens who wager annually. 

Bet.Works’ Founder/CEO, David Wang, said: I had the privilege of working with Jay in the past and his 25 years of sportsbook operations will help take the company to the next level.

“There is no one more qualified to lead our organization as we deploy in more states in the coming months. Jay and our in-house Las Vegas-based trading and risk team will oversee all of the brands on the Bet.Works platform with a significant emphasis into advanced in-play wagering via our technology platform.”  

Jay Rood, Chief Risk Officer at Bet.Works, said: “I am excited to be joining a group of extremely experienced and talented individuals at Bet.Works focusing on servicing the emerging sports betting industry with unique and powerful technology and a team that has extensive knowledge in the US betting market.

“David Wang’s vision and drive is contagious, and I believe he has positioned Bet.Works to be the provider of choice for gaming operators looking to enhance their offering to their guests.”

 

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Gambling in the USA

Iowa Racing and Gaming Commission Plans to Issue Sports Betting Regulations by July 1

Niji Narayan

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Iowa Racing and Gaming Commission Plans to Issue Sports Betting Regulations by July 1
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The Iowa Racing and Gaming Commission has revealed that it is working to develop rules for sports betting. Iowa became one of the latest states in the US to legalise sports betting after the Governor signed the bill into law in May.

Administrator Brian Ohorilko said that they are planning to upload the rules on their website by July 1. He added that the commission will hold a meeting on July 30 in West Des Moines to take action on sports betting and start accepting applications from casinos interested in offering sports betting services.

“The industry is requesting a pretty aggressive timetable to have things implemented by August. We’re doing everything we can to do that, but making sure that we’re doing it the right way,” Ohorilko added.

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Gambling in the USA

Penn Gets Licensing Approval from Pennsylvania Gaming Control Board

Niji Narayan

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Penn Gets Licensing Approval from Pennsylvania Gaming Control Board
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Penn National Gaming has secured licensing approval from the Pennsylvania Gaming Control Board. Penn will soon begin the construction on the Hollywood Casino Morgantown.

The development of Hollywood Casino Morgantown represents an overall investment of approximately $111m, inclusive of licence fees for the property’s slot machines and table games. The approximately 80,000sq.ft facility will feature 750 slot machines and 30 table games, with the ability to accommodate an additional 10 table games.

The facility is expected to generate approximately 250 new local jobs and more than 275 construction jobs.

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