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Bruce Springsteen And Hard Rock International Collaborate On New Signature Series: Edition 36 Merchandise Collection

George Miller

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Bruce Springsteen And Hard Rock International Collaborate On New Signature Series: Edition 36 Merchandise Collection
Reading Time: 4 minutes

 

American music legend Bruce Springsteen and Hard Rock are partnering with WhyHunger to release the brand’s latest limited-edition merchandise line on Oct. 1. The Bruce Springsteen Signature Series: Edition 36 collection supports WhyHunger’s work to invest in grassroots solutions to hunger and poverty worldwide. The collaboration further reinforces Hard Rock’s commitment to its guiding principle – “All is One,” and its abiding passion to make the world a safer, healthier and better place to live.

“As a founding member of WhyHunger’s Artists Against Hunger & Poverty, Bruce has made a major impact on our efforts to find community-driven solutions to help farmworkers, food banks and more,” said Noreen Springstead, executive director, WhyHunger. “We are thrilled to once again have Bruce lend his voice to advocate for social and food justice.”

Hard Rock will donate a portion of the retail price from the sale of Bruce Springsteen Signature Series merchandise to WhyHunger through the Hard Rock Heals Foundation. The limited-time, Signature Series: Edition 36 collection features a pin, hat and tee emblazoned with the song title “Land of Hope & Dreams.” The new merchandise is available for purchase online and in Rock Shops at select Hard Rock Cafe, Hotel and Casino properties around the world.

  • Signature Series: Edition 36 Tee – Heather red short-sleeve tee with “Land of Hope and Dreams” printed in navy blue across the front and Bruce Springsteen’s signature art on the sleeve ($26/£24.95)
  • Signature Series: Edition 36 Hat – Black adjustable hat with “Land of Hope and Dreams” embroidered in white across the front panel and Bruce Springsteen’s signature art the left side ($24.50/£19.95)
  • Signature Series: Edition 36 Pin – Red and navy guitar-shaped pin with “Land of Hope and Dreams” and Bruce Springsteen’s signature art on the front ($14/£11.95)

“As part of Hard Rock’s ‘All is One’ motto, we want to do our part to help fight hunger and poverty,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. “We are honored to collaborate with ‘The Boss’ for a second time to create a new Signature Series collection that directly benefits the impactful efforts of our charity partner WhyHunger.”

More than 25 years ago, Hard Rock developed the concept of partnering with world-renowned musicians and bands to create imaginative designs that are converted into limited edition merchandise and sold at Hard Rock properties worldwide. A portion of the retail price from the sale of the merchandise benefits the artist’s preferred charity. Music icons including Bruce Springsteen, Pitbull, Rihanna, Imagine Dragons, U2, KISS, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira and Ringo Starr have all been part of Hard Rock’s Signature Series and Artist Spotlight programs, which have raised millions of dollars for charitable causes worldwide.

Visit www.hardrock.com for additional details on Hard Rock’s Signature Series program or www.rockshop.hardrock.com to purchase the new Bruce Springsteen Signature Series: Edition 36 merchandise.

 

About WhyHunger
Founded in 1975 by the late Harry Chapin and radio DJ Bill Ayres, WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. WhyHunger works to support, resource and build the capacity of community organizations and social movements that are changing the systems, policies and institutions that perpetuate hunger and poverty in our world. Together we are transforming our collective food system into one that is socially and economically just, nourishes whole communities, cools the planet and ensures the rights of all people to food, land, water and sustainable livelihoods. Learn more at whyhunger.org.

About Hard Rock Heals Foundation
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

Hard Rock International
With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women. For more information on Hard Rock International visit www.hardrock.com.

 

Source:  Hard Rock International

Gambling in the USA

Mohegan Sun Casino at Virgin Hotels Las Vegas Selects Betfred USA Sports to Operate Sportsbook

George Miller

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Mohegan Sun Casino at Virgin Hotels Las Vegas Selects Betfred USA Sports to Operate Sportsbook
Reading Time: 2 minutes

 

Betfred USA Sports has been selected as the Sportsbook operator inside Mohegan Sun Casino at Virgin Hotels Las Vegas. The announcement of this strategic partnership comes one week after Mohegan Gaming & Entertainment (MGE) unveiled the name and logo for its first Las Vegas destination. The Sportsbook will be part of Mohegan Sun Casino Las Vegas’ 60,000-square foot premium gaming venue, located within Virgin Hotels Las Vegas, part of the Curio Collection by Hilton™.

“We’re excited to work with Betfred, one of the leading Sportsbook operators in the UK and Europe,” said Aviram Alroy, Vice President of Interactive Gaming at MGE. “Our affiliation will introduce new and attractive competition to the Las Vegas market. Betfred will create a seamless and best-in-class experience on our gaming floor, which will cater to both domestic and international visitors.”

The Las Vegas-based Betfred USA Sports was created in 2019 by Betfred Group specifically to enter the robust and ever-expanding U.S. sports betting market. The Betfred Sports branded Sportsbook inside Mohegan Sun Casino Las Vegas will include luxury seating, a state-of-the-art video wall, and over-the-counter wagering, as well as self-serve kiosks. This partnership marks the company’s fourth U.S. Sportsbook, following properties in Iowa, Colorado, and Pennsylvania. Online sports betting products will accompany each venue location, including in Nevada.

“Given our collaboration with two outstanding operators in Mohegan Gaming & Entertainment and Virgin Hotels Las Vegas, we are confident that our first foray into the Las Vegas Sportsbook market will be a great success,” said Betfred Group’s Chief Operating Officer, Mark Stebbings.”Through our shared expertise, we will be offering a top class service for sports bettors in the entertainment capital of the world.”

Mohegan Sun Casino Las Vegas’ eight-month renovation is currently underway, and the re-imagined Las Vegas lifestyle casino resort is slated to open in Fall 2020, subject to all regulatory approvals.

 

SOURCE Mohegan Gaming & Entertainment (MGE)

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Gambling in the USA

Gaming Americas Weekly Roundup – July 6-12

Niji Narayan

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which includes new partnerships, new approvals and new launchings. Read on and get updated.

Latest News

The Michigan Gaming Control Board (MGCB) has begun accepting internet gaming and internet sports betting license applications from commercial casinos and tribes in Michigan. The MGCB also began to accept vendor registration applications from firms supporting the operators and suppliers.

California tribal leaders have received a small victory when a state Superior Court judge ruled to offer a 90-day extension in their attempts to obtain the signatures required to see their regulated sports betting proposal earn a slot on the 2022 ballot.

Bitcoin Investor, Brock Pierce has announced his candidacy for President of the United States, running as an Independent in the 2020 Presidential election. Pierce is currently the Chairman of the Bitcoin Foundation.

Station Casinos has announced that Richard J. Haskins, president of Red Rock Resorts and Station Casinos, died Saturday, July 4 in a watercraft accident while vacationing in Michigan. The company released a statement saying the board of directors expects to make further announcements regarding its plan of succession in the coming days.

Partnerships

Major League Baseball team Detroit Tigers have entered into a new multi-year partnership with sportsbook operator PointsBet to enhance fan engagement and game-day excitement at Comerica Park.

Slovenian multi-player specialist Spintec Gaming Technology and Dynamic Gaming Solutions have entered into a long-term distribution deal for North America. The partnership will help Spintec offer its products to new customers in new territories.

Online gambling operator 888 has extended its exclusive iGaming contract with the Delaware Lottery for a further two years. 888 has powered the state’s iGaming platform since 2013.

FanDuel Group and Pat McAfee Inc. have announced a broader extension of their relationship, designating FanDuel the full category exclusive sports betting, daily fantasy sports, casino and horse racing provider for Pat McAfee Inc.

BRK Inc. has announced that it will co-sponsor the Invitational round of Balance Gaming eSports tournament, “Pros vs Joes.” The sponsorship will help to promote and spur awareness of the BRK Gen2 platform in the exciting industry vertical of eSports.

Caesars-Eldorado Merger

Nevada gaming regulators have decided to review the merger between Eldorado Resorts and Caesars Entertainment on July 8. Regulators in Indiana and New Jersey are, too, yet to vote on the deal. Their boards have scheduled meetings on July 10 and July 15, respectively.

New Launchings

International Game Technology PLC (IGT) has launched its next-generation bartop hardware, the PeakBarTop cabinet. The cabinet includes a 23-inch curved, full-HD display, a front-mounted ticket printer and an embedded card reader.

New York’s Fashion Institute of Technology (FIT), in collaboration with Yellowbrick, has launched Gaming and Esports Industry Essentials, a programme designed to explore the expansive and lucrative world of gaming and esports.

New Approvals

International Game Technology’s (IGT) video gaming terminals, CrystalDual 27 and CrystalSlant, have received approval from the Pennsylvania Gaming Control Board (PGCB) to be added in qualified truck stop locations throughout the State.

Compliance

The Bolivian Gambling Control Authority (AJ) has proposed a new amendment to Law 060 on Lottery and Gambling to include new verticals such as online gaming. At the recent 2020 Initial Public Accountability Hearing, AJ Executive Director Juan Carlos Antonio Abrego presented the proposal to update the gambling regulation and make way for a better and more complete industry, with enhanced transparency and modernised options.

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Gambling in the USA

MGM Resorts International And GVC Holdings Commit To Second Round Of Investment In US Sports Betting And Online Gaming Platform BetMGM

George Miller

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MGM Resorts International And GVC Holdings Commit To Second Round Of Investment In US Sports Betting And Online Gaming Platform BetMGM
Reading Time: 5 minutes

 

ROAR Digital, LLC – the US sports betting and online gaming company operating as BetMGM and owned jointly by MGM Resorts International and GVC Holdings – announced that its shareholders have committed to a second round of investment, bringing the total to $450 million. This increase follows MGM Resorts’ and GVC’s total initial commitment of $200 million and underpins their commitment to BetMGM becoming a leading player in the rapidly growing US sports betting and iGaming markets. These two rounds of investment provide the Company with over $370 million of investable capital at present.

Since its launch in 2018, the Company has made significant progress and is on track to operate in 11 states by the end of 2020. In addition to the financial strength of both its shareholders, the Company benefits from MGM Resorts’ leading brand, iconic physical properties, and loyal customer base, along with GVC’s proprietary, globally-proven technology.

“We launched this business to combine the best of MGM Resorts and GVC, and establish BetMGM as a leading brand in the US sports betting and iGaming markets,” said Adam Greenblatt, CEO of ROAR Digital, LLC. “With broad market access secured, our long-term technology foundations now firmly established, and a high performing team in place, this further unequivocal support from our two shareholders will ensure we can achieve leading market positions in this exciting industry that is growing even faster than our initial expectations.”

Greenblatt concluded, “BetMGM is on track to generate over $130 million of net revenues this year predominantly from iGaming in New Jersey given the impact of COVID-19. With the return of sports and our growing operations across the US, we anticipate rapid growth in the coming year.”

The Company’s success will be built on its four core strategic tenets, each of which provide distinct competitive advantages:

1.  Market access:

The Company has already secured market access to 19 states1 which together reach approximately 50% of the US population. It has active operations in seven states with four more expected to launch by year end 2020.

With a best-in-class web, mobile, and desktop sportsbook platform as well as supporting MGM Resorts’ brick and mortar sportsbook destinations, BetMGM’s exclusive betting engine allows sports fans to place bets quickly, safely and easily in every channel. This superior experience, together with the Company’s demonstrated strength in player onboarding and management as well as GVC’s global sportsbook expertise, places BetMGM in a very strong position to achieve a leading share in the US sports betting market, estimated to achieve revenues of approximately $8.5 billion2 by 2025.

In iGaming, the Company has already achieved a leading market position in New Jersey with approximately 18% market share3 and gross gaming revenue growth of 210% in the second quarter of 2020 compared to the prior year quarter. The US iGaming market is estimated to achieve revenues of approximately $6.9 billion2 by 2025, and the Company believes that it can replicate this leading market position in other jurisdictions, as additional states legalize iGaming in the future.

2.  Customer reach:

The Company is uniquely positioned to access a wide range of customers through its partners, affiliates and its omni-channel approach.

MGM Resorts has an established portfolio of market-leading properties across the US, giving BetMGM access to market to millions of engaged and brand loyal customers. M life Rewards, MGM Resorts’ loyalty program, has over 34 million members, of which approximately 18% are located in states planned to be live on the BetMGM platform by the end of 2020.

The Company is integrating M life Rewards in support of an omni-channel strategy such that BetMGM customers will become M life Members to earn and enjoy Tier status, recognition and rewards based on their sports and iGaming wagers. Likewise, existing M life Rewards members will now have a new way to earn Tier Credits and status based on sports and iGaming wagers placed with BetMGM. This integration is expected to drive new customer acquisition, omni-channel activity, as well as ongoing customer loyalty and engagement for BetMGM.

In addition, the Company has exclusive partnerships with Yahoo Sports and Buffalo Wild Wings. Upon the imminent return of sports, the Company is looking forward to launching BetMGM to Yahoo’s 64 million monthly active users, including one of the largest fantasy sports player bases in the US.

3.  Product and technology:

BetMGM has exclusive access to GVC’s proven, highly flexible, and highly scalable in-house technology platform, which gives it world-class infrastructure, tools and content in both iGaming and sports betting.

Access to proprietary and vertically integrated technology is a key strategic advantage in delivering a leading sports and gaming proposition to customers. Core benefits include speed of development, reducing time to market on innovative new features, platform stability and flexibility, and ease of use.  The technology platform has been fully optimized ahead of the return of US sports, with the Company enjoying support from a team of over 2,000 IT specialists, including a dedicated team servicing the BetMGM product.

The Company also benefits from the maturity and rich features of GVC’s sports product, including an immersive in-play betting experience across an exhaustive range of sports as well as a range of industry leading bet management features such as Bet Rewards, Odds Boosts, Build-A-Bet, Edit-My-Bet and Auto Cash Out features. Combined with state-of-the-art engagement capabilities, best-in-class frictionless customer experience, as well as powerful omni-channel journeys and cross sell capabilities this gives BetMGM significant technological and experiential advantages. Internally developed, exclusive iGaming content has been key to BetMGM’s success in New Jersey. The current strength of product and technology, combined with the pace of improvement and innovation, strongly supports the Company’s leadership ambitions.

4.  People: 

In addition to being able to draw on the outstanding talent within both MGM Resorts and GVC, the Company has built an industry-leading team across a range of functions, including marketing, technology, product development, and customer engagement and retention.

The team has been hand-picked and combines deep industry experience from around the globe with US specialists in areas where local expertise is vital such as VIP, product UI/UX and customer research.

The US-based trading leadership team has a track-record of building trading operations and winning market share from incumbent players in the sports betting market. The approach and techniques further support the Company’s growth agenda.

“Sports betting and iGaming are fundamental to what MGM Resorts does best,” said Bill Hornbuckle, Acting CEO & President of MGM Resorts. “Our investment in ROAR is a demonstration of our continued excitement about the unique benefit of offering unforgettable, premier entertainment experiences to millions of our loyal guests directly through BetMGM. We believe this competitive advantage places BetMGM at the forefront of the most dynamic growth opportunity in all of US gaming and will ultimately deliver meaningful long-term value for our shareholders.”

“These are exciting times for BetMGM, as it continues to expand its iGaming business while also offering customers an outstanding sports betting experience as live sports returns to the US,” said Kenny Alexander, CEO of GVC. “We see enormous potential for the US market and are delighted to have such a strong foothold in it through our partnership with MGM Resorts. Our stake in BetMGM is, by some distance, the most important and exciting investment that GVC has ever made. We are absolutely committed to ensuring that the Company has the funding and technical resources needed to achieve long-term market leadership, whilst delivering significant value for shareholders.”

 

SOURCE MGM Resorts International

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