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Helio Gaming goes live with WeAreCasino

George Miller

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Helio Gaming goes live with WeAreCasino
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Helio Gaming has signed a deal to provide its full suite of innovative lottery games to WeAreCasino.

The new agreement includes the integration of own-branded lotto games and betting on international lotteries, which will be made available to the platform’s operator partners.

The addition of its suite of tailored products will offer players the chance to win life-changing prizes from small stakes, as sportsbooks and casinos are able to provide lottery options for the first time.

Requiring no skill or pre-existing knowledge, these games boost acquisition and retention and enhance an operator’s ability to cross-sell high-frequency jackpots.

Richard Mifsud, CEO at Helio Gaming, said: “WeAreCasino has established a varied network of operator partners and signing up with them is another exciting step for us.

“We are always striving to further the reach of our games, and we are confident that this new partnership will help us do that, particularly given their presence in Europe and a number of emerging markets.”

Christian Maglia, CCO at WeAreCasino, said: “Helio Gaming has created a fantastic portfolio of lottery games and we are sure their content will appeal to operators.

“We are always looking for engaging content which our partners can deliver to their customers and deals such as this one will keep us on track to do that.”

Malta-based Helio Gaming now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

 

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

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Entain Partners with Synalogik to Strengthen ID and Financial Checks

Niji Narayan

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Entain Plc has partnered with financial security technology services provider Synalogik to strengthen its identity, financial and credit checks. Through the deal, Entain has become the first major igaming operator to deploy Synalogik credit check and financial assessment systems.

Synalogik’s technology enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” Brendan MacDonald, Director of Customer Protection at Entain, said.

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings,” Gareth Mussell, CEO at Synalogik, said.

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Industry News

Italian Sports Betting Revenue Hits Record High in February

Niji Narayan

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The iGaming market of Italy has experienced its second-best month ever in February 2021.

According to figures supplied by Ficom Leisure, revenue across all online verticals ticked up 4.6% from January to €351.2m, just behind the record set in December 2020. Compared to February 2020 – the last month before Italy went into lockdown – revenue was up 94.8%.

That month-on-month revenue growth was due mostly to a significant increase in sports betting revenue to a record high of €185.5m, as betting made up more than half of Italy’s total online revenue.

The closure of all retail betting shops across the country played a large role in this growth, but online betting revenue was also up 29.4% from January, which also had no retail betting.

Bet365, PlanetWin365, Snai, Eurobet, Goldbet and Sisal remained the six largest operators with more than 10% of the online betting market each, but there was significant change within that group. Goldbet became the market leader again, after holding that spot in December, with Sisal and Snai following, while Bet365 dropped from third to sixth.

Even without any revenue from the retail sector, overall sports betting revenue was level with February 2020, as the vertical recorded its second-best month since the first lockdown began, behind October 2020.

Turning to online casinos, revenue was down 12.3% month-on-month but up 83.1% year-on-year to €143.0m. While in absolute terms this was the third-best month ever for online casinos in Italy, the vertical had its lowest share of revenue since December 2017 at 40.7%.

PokerStars remained the top operator, though its share of revenue fell to 10.4%, while Sisal closed the gap as its market share grew to 9.5%. Snai, 888 and Lottomatica followed with more than 7.5% of revenue each.

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Holland Casino to Open 6 Venues Under Dutch Pilot Participation

Niji Narayan

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Holland Casino has confirmed that six of its properties will open to a select number of patrons later this month as the state operator participates in the country’s pilot events programme.

The pilot programme consists of a series of tests to see whether the venues can “open faster or to gain more space within the existing roadmap.”

Every guest will have to undergo a free rapid Covid-19 test in advance at a special location of the Open Netherlands Foundation, not at the casino itself. Guests may only enter with a reservation and a negative test certificate.

All guests are also required to adhere to basic measures, including keeping a 1.5-metre distance. The company will also implement its own protocols for safe and responsible visits.

The company adds that it would “consult with the municipalities and will do everything in its power to carry out the pilots safely and responsibly.”

It said: “We will receive further details and elaboration from the government later this week. As soon as we have the operational plan of action ready, we will inform everyone again.”

The pilot comes after a series of extended closure orders mandated by the Netherlands’ government, the most recent of which ends on April 20.

Casinos in Enschede, Venlo and Breda will open on April 24, with Amsterdam West, Utrecht and Leeuwarden following the next day.

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