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BETDAQ scores triple-digit increase in football trading

George Miller

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BETDAQ scores triple-digit increase in football trading
Reading Time: 2 minutes

 

Introduction of 2% commission structure has significantly boosted liquidity and active users

 

BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.

This followed a bumper August for football turnover, with the £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.

A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.

The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.

BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.

Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.

BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing, which enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.

Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.

“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”

 

 

About BETDAQ:

BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.

BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.

BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.

eSports

Parimatch becomes an official partner of EPICENTER CS:GO 2019

George Miller

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Parimatch becomes an official partner of EPICENTER CS:GO 2019
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The international betting company Parimatch Holding becomes an official partner of Counter-Strike: Global Offensive (CS:GO) EPICENTER series. The tournament’s group stage is scheduled for 17-19 December 2019 with the LAN final taking place on 21-22 December 2019 in “Crocus Expo” exhibition center. The event’s prize pool amounts to $500 000.

Tickets and passes are already available for purchase on the tournament’s official webpage. Three tiers are available: Global Elite, Global Nova, and Legendary Eagle, starting from 900 Rub. VK Pay app users are offered a 10% discount when making a purchase.

“We have already created a unique CIS-based league thanks to our partnership with ESforce, but we are not stopping here. EPICENTER is a brilliant tournament featuring top-tier teams and increased viewer involvement, so we have prepared exciting activities for our players,” commented Stepan Shulga, Head of Parimatch Esports Department.

“Partnership with Parimatch became a stellar case of viewers enjoying a huge, emotionally fueled show, and partners appreciating sincere gratitude and high level of audience engagement. We are happy to take the next step in our partnership by greeting Parimatch as the official partner of our main event – the EPICENTER,” noted Sergey Barkhudaryan, ESforce Holding Commercial Director.

Previously, the international betting company Parimatch Holding launched Parimatch League together with ESforce Holding. Season one’s prize pool amounted to $75 000 including the winner prize $40 000 for Virtus.pro. Season two is scheduled for the first half of 2020 with its prize pool increased to $100 000. Parimatch is a regular partner of international tournament broadcasts by RuHub studio.

 

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Press Releases

Play’n GO released their latest slot title into the market today, a 5-reel slot entitled Divine Showdown

George Miller

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Play’n GO released their latest slot title into the market today, a 5-reel slot entitled Divine Showdown
Reading Time: < 1 minute

 

The game brings together some of the most powerful figures from several mythologies in a battle of epic proportions.

The characters in question are the Norse god of thunder, Thor; Wukong, the Chinese monkey king; Greek goddess of wisdom and war, Athena and Anubis, the Egyptian god of death. The main draw of the game is its interactive bonus feature which allows players to pick one of the gods to represent them in a battle against the other three.

The game is an interesting addition to the slot world as it blends a number of popular themes in slot gaming into one unique package, offering a little something for everyone who is interested in the mythologically themed games in the market.

Considering the slot specialists excellent track record with titles such as Legacy of Egypt and Viking Runecraft, it points to the suggestion that this game will make positive waves with players.

CEO Johan Törnqvist spoke on the idea of merging different worlds together to create a new concept:

“Mythologies are extremely popular in all forms of entertainment but they very rarely ever crossover with each other in any way.

We wanted an imaginative concept for this game and, with the scope each mythology brings to the title, it brings a new perspective on a popular genre and adds a great deal of excitement to the gameplay.”

Divine Showdown is out today.

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Industry News

Casino supplier wins big at Videoslots Awards

George Miller

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Casino supplier wins big at Videoslots Awards
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Hundreds of leading names from the iGaming industry were in attendance as Greentube Novomatic Interactive were the big winners at the 2019 Videoslots Awards in Malta.

Leading full-service provider Greentube claimed the coveted Golden V, awarded to the provider which has shared Videoslots’ ambition to deliver players with a unique and innovative casino experience.

The ceremony, which was hosted by Terry Hardy, took place at the Konnekt Club Malta and recognised the dedication and talent of some of the industry’s most respected suppliers.

Elsewhere, there were wins for Play’n Go, which was named Best Performing Provider and Evolution Gaming, which landed the Best Live Casino category, while Playtech was named Best New Game Provider at Videoslots.

The Best Performing Game was awarded to Play’n Go’s Book of Dead. Relax Gaming (Temple Tumble Megaways) won the Best New Mobile Game of the year, while Midas Golden Touch received Best New Video Slot.

There were also wins for Nolimit City, and affiliate duo Gamblejoe and Game Lounge, while Red Tiger’s Henrik Ejlertsson was named Account Manager of the Year for all his hard work and commitment.

Ali Atam, CMO at Videoslots.com, said: “The Videoslots Awards returned bigger and better than ever for its third edition and it was great to see so many industry talents celebrated.

“Without our talented partners, Videoslots wouldn’t be what it is today. I hope everybody had the chance to enjoy themselves at our event in Malta.”

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