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BETDAQ scores triple-digit increase in football trading

George Miller

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BETDAQ scores triple-digit increase in football trading
Reading Time: 2 minutes

 

Introduction of 2% commission structure has significantly boosted liquidity and active users

 

BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.

This followed a bumper August for football turnover, with the £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.

A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.

The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.

BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.

Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.

BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing, which enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.

Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.

“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”

 

 

About BETDAQ:

BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.

BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.

BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming

George Miller

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming
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Slots developer Blueprint Gaming has reached an important content distribution agreement with dynamic igaming aggregator platform GrooveGaming that will see a significant extension of its franchise.

As part of the deal, Blueprint Gaming is making its entire portfolio of content available to GrooveGaming, enabling its fast-growing world-class operator network immediate access to Blueprint’s diverse range of immersive games, including popular releases such as Mars Attacks!™, Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its series of Megaways titles licensed from Big Time Gaming such as Slots O’ Gold MegaWays™ and Vikings Unleashed Megaways™, amongst others.

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. The studio creates exciting slot games for the global online and mobile markets and the popular games are also available on over 100,000 land-based gaming terminals across the UK, Germany and Italy. Blueprint Gaming are pushing creative boundaries in the creation of slots that are as successful for operators as they are entertaining and engaging for players.

Blueprint’s games are available in 18 languages, support over 30 currencies, have a release schedule of over 20 new games per year and a unique free spins promotional tool that has proved to be a hit with operators and players alike.

The slot developer’s integration onto GrooveGaming’s platform is part of the appealing aggregator’s international growth strategy and will allow the company to further expand its unique offering of over 2500 games with another rich portfolio of games.

GrooveGaming has curated a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming recognise that different countries have different player patterns and demands, so GrooveGaming tailor games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.

GrooveGaming is powered by technology innovation. Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Siôr Walbyoff, head of business development at Blueprint Gaming, said: “We’re delighted to have secured this partnership with GrooveGaming, one of the industry’s most highly recognised up-and-coming casino providers. Our expansion with the world’s top aggregators gives us the opportunity to supply best-performing content into new markets.”

Yahale Meltzer, COO at Groove Gaming said: “We have received strong interest from operators who are looking to improve their portfolio of casino games. This partnership further strengthens our reputation as an aggregator of choice for Tier 1 operators.”

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Habanero agrees Betflag.it integration

George Miller

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Habanero agrees Betflag.it integration
Reading Time: 1 minute

 

Deal enhances provider’s European footprint

 

Premium slots and table games provider Habanero has further enhanced its footprint within Europe after agreeing a deal with Italian operator Betflag.it.

Habanero’s full Italian certified portfolio will be made available to Betflag, meaning its players will have access to titles such as Ways Of Fortune, 5 Lucky Lions and Jump!

The deal follows a number of integrations within the territory for Habanero having specifically targeted European expansion over the last 18 months.

Arcangelo Lonoce, European Head of Business Development at Habanero, said: “Betflag is one of Italy’s fastest-growing operators and we can’t wait to see our games go live on site.

“They host titles from some of the industry’s biggest providers and it’s really exciting to see our titles sit alongside them. We look forward to a great partnership together.”

Dario Rusconi, Head of Casino at Betflag.it, said: “It’s important to ensure we offer our players fresh and quality content and we have certainly ticked both boxes with this deal.

“Habanero know exactly what it takes to tailor their content for specific markets and their wide range of offerings means there is something for everybody to enjoy.”

 

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High 5 Games joins forces with White Hat Gaming

George Miller

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High 5 Games joins forces with White Hat Gaming
Reading Time: 1 minute

 

Platform integration extends slot supplier’s global reach

 

Leading independent casino games provider High 5 Games (H5G) has announced a deal to integrate its slots portfolio with platform provider White Hat Gaming.

The agreement boosts the reach of the New York-based developer’s games, with White Hat Gaming’s growing roster of clients now having access to H5G’s top-performing releases, including Way Out Wilds, Midnight Eclipse, The Green Machine Deluxe and Silver Enchantress.

Partnering with White Hat Gaming marks another important platform integration for the slot supplier, which is aiming to enhance its international presence in new and emerging territories.

Anthony Singer, CEO and Founder of High 5 Games, said: “We are delighted to be launching our games on White Hat Gaming’s proprietary platform, which opens the door for a host of new players to access and enjoy our popular titles.

“Partnering with a well-respected brand such as White Hat Gaming is a great opportunity for us and we look forward to growing the relationship together.”

Phil Gelvan, CEO of White Hat Gaming, said: “High 5 Games has built an excellent reputation for providing popular and engaging games.

“The content will allow us to bring yet more innovative gaming experiences to our operator partners and their players, and we very much look forward to rolling out their slots.”

 

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