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BETDAQ scores triple-digit increase in football trading

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BETDAQ scores triple-digit increase in football trading
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Introduction of 2% commission structure has significantly boosted liquidity and active users

 

BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.

This followed a bumper August for football turnover, with the £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.

A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.

The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.

BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.

Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.

BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing, which enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.

Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.

“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”

 

 

About BETDAQ:

BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.

BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.

BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.

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Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

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Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty’s in-game ad inventory locally to Asia Pacific, the largest continent in gaming.

Adverty, the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.

The partnership will enable greater brand access to Adverty’s in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty’s inventory in Australia, Vietnam and Japan, while it also strengthens Adverty’s footprint in the Middle East.

Tobias Knutsson, CEO of Adverty, comments: “We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place.”

At a time when the market is waking up to the growing importance of gaming within the media ecosystem, Adverty makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance – and an enviable and growing reputation in a number of important markets.

Indy Khabra, co-founder and CEO at Livewire, adds: “We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we’re passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.

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HIGHLIGHT GAMES TO LAUNCH SPFL GAME

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HIGHLIGHT GAMES TO LAUNCH SPFL GAME
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London-based video virtual sports specialist Highlight Games Limited today announces that it has acquired rights to use archive footage from the Scottish Professional Football League.

Further to the multi-year agreement, Highlight Games will release a suite of games featuring Scottish football, including a new iteration of its highly successful SOCCERBET game and a range of instant win games.

Games will feature favourite teams and players from the last 25 years including the “Old Firm” Derby – Celtic, Rangers, plus other SPFL Clubs including Aberdeen, Motherwell, Hearts, St Johnstone, Livingston, St. Mirren, Hibernian, Dundee United, Dundee, Ross County, and more. Games will be available in UK retail locations and online both in the UK and in regulated international territories.

‘I’m delighted to announce Highlight Games’ acquisition of rights to the SPFL, which will further extend its portfolio of games and content,’ said Nick Gardiner, Co-CEO, Highlight Games. ‘Our award-winning SOCCERBET product has proven to be highly successful in the territories in which it is now live – in Italy the SOCCERBET Serie A game now accounts for over 50% of all virtual sports bets placed with operators with which it is live – and we have ambitions to replicate this success in the UK with this new SPFL game.’

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Socios.com To Be Official Partner Of The 2021 Ballon D’or Awards

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Socios.com To Be Official Partner Of The 2021 Ballon D’or Awards
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Socios, the all-in-one influence and rewards app for sports fans across the world, will be Official Partner of the 2021 Ballon d’Or Awards, which will mark the return of football’s most desired individual recognitions after last year’s edition was cancelled due to the pandemic.

The creators of Fan Tokens have reached an agreement with Amaury Média, the Amaury Group’s advertising department : L’Équipe (newspaper, magazine), L’Équipe website, L’Équipe mobile app, la Chaine L’Équipe, France Football, le Journal du Golf, Vélo Magazine and le Ballon d’Or.

Socios will have brand visibility on the Red Carpet, where the biggest figures in world football will be shining next Monday, November 29th, as they make their way to the Parisian Théâtre du Châtelet, on the banks of the River Seine, where the ceremony will take place.

Socios will also host two photobooths in which the 750 guests attending the ceremony will be able to take a picture with the iconic trophy and have the chance to earn a Fan Token from one of the platform’s 100+ partners.

Alexandre Dreyfus, Founder and CEO of Socios, said: “We are delighted to be partnering with the Ballon d’Or, the most prestigious individual awards ceremony in football, and to be part of a ceremony that has become one of the most anticipated events in the sports calendar.

“Socios was created to bring fans closer than ever to their heroes, and the Ballon d’Or is the event that gathers football’s biggest stars, so it’s a perfect combination.”

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