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Gambling in the USA

Race to Capitalize on U.S. Sports Betting Set to Continue in 2019 says GamblingCompliance

Zoltan Tundik

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Photo by Brett Sayles from Pexels
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The number of U.S. states with legally approved sports betting will more than double in 2019 from 9 to 18 or more as lawmakers capitalize on last year’s U.S. Supreme Court ruling that overturned a federal ban, according to a report published today by GamblingCompliance.

As many as 33 states are expected to consider bills to regulate sports wagering during their 2019 legislative sessions, the ‘2019 U.S. Sports Betting Outlook’ report predicts. Of those, between six and 13 states are tipped to pass legislation, while other states are expected to move forward this year under the terms of laws already on the statute books.

Leading the pack of states most likely to pass bills or adopt implementing regulations are New YorkMichiganIndianaArkansasKentucky and Connecticut, plus the District of Columbia. Other key states to watch include IllinoisMassachusetts and Ohio, but the odds remain stacked against any federal legislation in Congress that might halt the spread of new enabling laws.

Still, getting bills over the goal-line will not prove to be an easy task for state lawmakers.

“Several prominent states will pass bills in 2019, but none of them will find the discussions straightforward or free from lobbying conflict – and lawmakers will invariably find sports betting to be a more complicated issue than they anticipated,” said James Kilsby, Managing Director – Americas for GamblingCompliance and an author of the report.

“If the story of 2018 was the running battle between major sports leagues and gaming interests over sports betting policy, then the lobbying field will be even more crowded this year as the needs of state lotteries, Indian tribes and non-casino sports brands come into play in state houses across the country,” Kilsby said.

GamblingCompliance’s U.S. Sports Betting Tracker, the industry’s go-to analysis service, projects legal sports wagering in the U.S. to be worth approximately $648m in revenue* in 2019, versus an estimated $400m in 2018. Total revenues should then grow to $1bn+ in 2020 and could even exceed $2bn if legislative trends follow GamblingCompliance’s most optimistic scenario for this year.

Elsewhere, the GamblingCompliance report identifies six common legal and lobbying obstacles that will weigh on state legislative processes. It also highlights key market trends to monitor in 2019.

Revenue is the amount retained by sports-wagering operators after all winnings bets are paid. Revenue is not handle, or the total amount staked by bettors.

About GamblingCompliance
Based in London and Washington D.C., GamblingCompliance is the leading provider of independent business intelligence to the global sports betting industry. Our U.S. Sports Betting Tracker service provides the perspective that gaming and sports industry executives, advisers and investors need to capitalize on the emergence of a major new market that is set to become the largest in the world within just a few years. For more information, visit https://gamblingcompliance.com/us-sports-betting

For a free copy of the report, please click here.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gambling in the USA

Google Relaxes Gambling Advertising Policies in Five US States

Niji Narayan

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Google Relaxes Gambling Advertising Policies in Five US States
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Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.

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Gambling in the USA

Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

Niji Narayan

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos
Photo Source: steelheadproductions.com
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Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.

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Gambling in the USA

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting

George Miller

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Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting
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Former Interwetten CEO brought in to further enhance Sportradar’s growth and expansion in U.S. betting market

Sportradar, the world’s leading provider of sports data and content, today announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.

Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure.

In his new role at Sportradar, Becher will be focused on the growth, development and execution of the company’s betting strategy in the U.S. Werner, who has 25 years’ experience in the digital sector, will be located in Sportradar’s New York office.

“We are delighted to welcome Werner as our Managing Director of U.S. Betting,” said Carsten Koerl, Chief Executive Officer, Sportradar. “Since we first opened for business in the U.S. several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate. I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”

“On behalf of the board, we are extremely pleased that Werner has joined us to steer the company’s sports engagement platform in the U.S. Due to our continuing global success and strong balance sheet we will continue to be focused on deploying capital that helps us meet the accelerating needs of our clients through organic and inorganic investments for our U.S. and global clients, like our recent acquisition of Optima,” said Tony Aquila, Chairman of the Board, Sportradar.

Werner Becher, MD of U.S. Betting, Sportradar, said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”

Becher’s career to date has also seen him lead the development of several highly successful software and digital companies within the IT business community, including spending eight years as CEO of Austrian IT service provider Adesso before joining Interwetten.

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