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Yggdrasil agrees slots content deal with GVC’s Ladbrokes, Coral and Gala brands

George Miller

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Yggdrasil agrees slots content deal with GVC’s Ladbrokes, Coral and Gala brands
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Three of the UK’s largest betting and gaming brands to offer innovative Yggdrasil games to extensive player base

 

Yggdrasil has finalised a deal with GVC Holdings, owner of Ladbrokes, Coral and Gala, to provide each brand with its market-leading casino slots gaming content.

With a significant online presence and extensive network of betting shops, Ladbrokes and Coral are two of the UK’s leading betting and gaming brands, while Gala is a leader in the UK bingo market. Together they make GVC the UK’s largest high street bookmaker and one of the world’s largest online-led listed companies, licensed in more than 20 regulated markets.

Customers of all three brands will have access to the full portfolio of Yggdrasil’s high performing and compelling casino slots including latest releases Trolls Bridge, Baron Samedi and Hanzo’s Dojo, as well as classic Yggdrasil titles such as the game-changing Vikings trilogy.

The brands will also be able to deploy BOOST®, Yggdrasil’s proprietary range of in-game promotional tools allowing them to instantly run promotions from within the game client.

Fredrik Elmqvist, CEO, Yggdrasil, said: “This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”

Liron Snir, Chief Product Officer, GVC Holdings, said: “We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”

 

About Yggdrasil:

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

For more information see Yggdrasil’s website: www.yggdrasilgaming.com

 

About GVC:

GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.

For more information see the Group’s website: www.gvc-plc.com   

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wildz Casino Pairs Machine Learning and Automation with iGaming

Niji Narayan

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Wildz Casino Pairs Machine Learning and Automation with iGaming
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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.

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MPN to Celebrate the Third Anniversary of Fish Party SNGs

Niji Narayan

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MPN to Celebrate the Third Anniversary of Fish Party SNGs
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Microgaming Poker Network (MPN) is going to celebrate the third anniversary of its popular Fish Party Sit & Go progressive jackpot tournaments.

For the anniversary celebrations, MPN will be running the Fish Party Birthday Bonanza, a unique promotion providing players with oceans of opportunities to land some big rewards in special re-seeded Fish Party jackpots and daily freerolls.

Running from 15 July to 4 August, the Fish Party Birthday Bonanza will feature a €5,000 seeded jackpot, which will grow by €1,000 each day until a Fish Party Sit & Go progressive jackpot hits. Each time a jackpot is won, the special bonanza jackpot will reset to €5000 the following day and begin to rise again.

There will be a €1000 Fishroller freeroll on August 7, which will be open to any player who plays €500 worth of Fish Party buy-ins per day from 15 July, for a minimum of 10 days.

For players looking to join in the Fish Party Birthday Bonanza action, they can simply create a new account or log in to an existing account via any MPN poker room.

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues

Niji Narayan

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues
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Win Systems, a global technology supplier to the gaming industry, has got good remarks for its GameStar Arcadia gaming machine from some of the most prestigious Spanish gaming venues.

The managers of the gaming venues confirmed that GameStar Arcadia received a great response among the players, thanks to its effective selection of games combined with the attractive Pyramid jackpot. Several of the operators have expressed their satisfaction after the first few days of operation of the machines.

After the successful presentation of GameStar Arcadia at the Feria International del Juego de Madrid in April, many contracts were signed to install GameStar Arcadia units in the most important venues in Spain.

“Spain is a key market in our strategic expansion plan, which is why it was very important to get the best operators support and confidence with the installation of the GameStar Arcadia. We are sure that this slot machine is fully adapted to the needs of the operators in the country especially to the preferences of the players. The first results reaffirmed that we are on the right path and it has given us full confidence for our future installations,” Ignacio García del Frade, Head of Business Development at Win Systems said.

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