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Kambi Group to power re-launch of Mybet sportsbook in Germany

Niji Narayan

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Kambi Group to power re-launch of Mybet sportsbook in Germany
Photo Source: aithority.com
Reading Time: 2 minutes

 

Kambi Group signed an agreement with Mybet to power the latter’s re-launch in Germany.

 

Mybet was shut down in Germany the fall of 2018 following 15 years of operation, because of the insolvency of its previous owner, MyBet Holding SE. Now a new investment group, named Rhinoceros Group, has purchased the Mybet brand and its digital assets and taken steps for the re-launch.

Under the terms of today’s multi-year agreement, Kambi will offer Rhinoceros Operations Ltd its complete Sportsbook and full range of managed services, enabling the company to relaunch the brand into the growing German online market.

Kristian Nylén, Kambi Chief Executive Officer, said: “The story of mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market. Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive. Partnering with a high-quality supplier such as Kambi solves that challenge.

“We are excited by the potential of mybet. The brand remains strong and, with the quality the Kambi Sportsbook offers, we believe mybet can once again become a leading player in the German market and elsewhere.”

Tobias Carlsson, CEO of the Rhinoceros Group, said: “Our agreement with Kambi is one of the cornerstones on which we will build the future of a great brand. Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”

 

About Kambi:
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 20+ customers include 888, ATG, Corredor Empresarial, DraftKings, Kindred Group, LeoVegas and Rush Street Gaming. Kambi employs approximately 700 staff across offices in Australia, Malta (headquarters), Philippines, Romania, Sweden and the United Kingdom.
Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi is eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Press Releases

Betway renews partnership with Hammers

George Miller

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Betway renews partnership with Hammers
Betway CEO Anthony Werkman and David Gold, Joint-Chairman of West Ham United outside the London Stadium. / Photo Source: whufc.com
Reading Time: 2 minutes

 

Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”

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Latin America

Hotel Casino Acaray Adds Link King to its Entertainment Portfolio

Niji Narayan

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Hotel Casino Acaray Adds Link King to its Entertainment Portfolio
Reading Time: 1 minute

 

Hotel Casino Acaray in Paraguay has added the BRYKE multi-game LAP Link King to its entertainment portfolio.

“We carefully select the products we offer our clients to guarantee them the best entertainment. Link King is not only a product that fascinates players, but also gives us an amazing performance,” Matias Relancio from Hotel Casino Acaray said.

“Link King is a formidable product and proven all over the world. The effect that it has had globally has turned it into a key product; a game that players actively look for, therefore it has become an essential for the Casinos. Now, in the emblematic Hotel Casino Acaray, the best video slot of the moment is also present in Paraguay,” Alejandra Burato, Zitro´s Sales Director for Latin America said.

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eSports

EPICENTER Major qualifiers gathered more than 15 million views

George Miller

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EPICENTER Major qualifiers gathered more than 15 million views
Reading Time: 2 minutes

 

Dota 2 EPICENTER Major qualifiers have gathered 15,4 million views worldwide*. The qualifier matches for EPICENTER XL, last year’s Major series tournament in Moscow, gathered nearly two times fewer views – 7,8 million. Meanwhile the total amount of broadcast hours on Twitch amounted to 866 in 2019 as compared to EPICENTER XL 2018’s 1100 hours.

The viewer count for the qualifier stage of DPC 2018-2019 season’s fifth Major reached 177 147 during the CIS region grand-final of Virtus.pro versus Natus Vincere. Notably, EPICENTER XL’s qualifiers final viewer count peaked at 67 668 under the same conditions. Overall, more than 5,5 million unique users viewed EPICENTER Major, exceeding last year’s figure by more than 1,2 million.

The Russian broadcast of the upcoming Major’s qualifiers engaged more than 10 million views, with 3 million unique views. The previous year’s CIS broadcast gathered 4,4 million views and 2,3 million unique users.

EPICENTER Major in Dota 2 with a prize pool of $1 000 000 will take place in Moscow from June 22 to June 30. 14 out of 16 participating teams advanced to the main event through CIS, China, Europe, South America, North America, and Southeast Asia regional qualifiers. Two remaining spots are reserved for the participants of the previous Minor.

Epic Esports Events (a member of ESforce Holding) is the organizer of the EPICENTER Major. The tournament operator specializes in hosting international competitions and is the organizer behind EPICENTER Dota 2 and CS:GO series in Moscow and Saint Petersburg. Their first Dota 2 series was deemed the best Live Entertainment event by a leading European award EUBEA 2016, and EPICENTER XL 2019 was awarded the first place in nomination Russian Event per Eventex Awards.

*excluding statistics from China


ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities as well as online retail sales of esports-themed merchandise. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.

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