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Kambi Group to power re-launch of Mybet sportsbook in Germany

Niji Narayan

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Kambi Group to power re-launch of Mybet sportsbook in Germany
Photo Source: aithority.com
Reading Time: 2 minutes

 

Kambi Group signed an agreement with Mybet to power the latter’s re-launch in Germany.

 

Mybet was shut down in Germany the fall of 2018 following 15 years of operation, because of the insolvency of its previous owner, MyBet Holding SE. Now a new investment group, named Rhinoceros Group, has purchased the Mybet brand and its digital assets and taken steps for the re-launch.

Under the terms of today’s multi-year agreement, Kambi will offer Rhinoceros Operations Ltd its complete Sportsbook and full range of managed services, enabling the company to relaunch the brand into the growing German online market.

Kristian Nylén, Kambi Chief Executive Officer, said: “The story of mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market. Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive. Partnering with a high-quality supplier such as Kambi solves that challenge.

“We are excited by the potential of mybet. The brand remains strong and, with the quality the Kambi Sportsbook offers, we believe mybet can once again become a leading player in the German market and elsewhere.”

Tobias Carlsson, CEO of the Rhinoceros Group, said: “Our agreement with Kambi is one of the cornerstones on which we will build the future of a great brand. Mybet was one of the pioneers in the German sports betting field, and together with Kambi and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”

 

About Kambi:
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 20+ customers include 888, ATG, Corredor Empresarial, DraftKings, Kindred Group, LeoVegas and Rush Street Gaming. Kambi employs approximately 700 staff across offices in Australia, Malta (headquarters), Philippines, Romania, Sweden and the United Kingdom.
Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi is eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.

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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020

George Miller

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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020
Reading Time: 3 minutes

 

Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.

With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.

The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.

With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.

Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.

Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.

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Africa

DraftKings and Peermont Launch PalaceBet in South Africa

George Miller

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DraftKings and Peermont Launch PalaceBet in South Africa
Reading Time: 2 minutes

 

DraftKings Inc. and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, today announced the successful recent launch of PalaceBet (PalaceBet.co.za), a mobile and online sportsbook powered by DraftKings’ cutting-edge B2B sports betting technology.

“This collaboration brings together two organizations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, DraftKings’ Chief International Officer. “We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”

Peermont will utilize DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermont’s customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.

“Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO. “Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”

The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.

“It was a no-brainer to partner with DraftKings,” says Iain Gutteridge, PalaceBet’s General Manager. “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”

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United Remote rewarded for reshaping effort with SBC Awards shortlisting

George Miller

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United Remote rewarded for reshaping effort with SBC Awards shortlisting
Reading Time: 2 minutes

 

Aggregator and platform provider United Remote has been shortlisted for the SBC Awards software innovation category by having embraced substantial change over the past 18 months to streamline new integrations and provide operators profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority with an easy-to-use back-end where operators can quickly set up the tools available on the platform.

United Remote is a rapidly-growing aggregator and platform provider, which has undergone a significant transformation over the last year as recognised by the prestigious SBC Awards shortlisting, extensively re-organising and redefining the core offering to reshape the way the company engages with operators, game partners and other stakeholders. In addition, United Remote has been building a strong compliance culture as well as raising standards in terms of transparency.

United Remote has also carefully assembled a differentiated portfolio of over 2000 entertaining, innovative and unique games that complement their own in-house titles.

United Remote has successfully completed a period of intensive reshaping driven by the need to embrace game-changing innovation which has resulted in major technology and enterprise investments. The organisational culture has been significantly reshaped to provide added-value to operators.

As part of the change management process, recently United Remote moved to new office surroundings at 14 East, Malta’s second tallest building, a move that mirrors management’s ambition to be a leading industry platform, delivering technology and services that are used by the global iGaming industry.

United Remote Group CEO Jeremy Fall said: “We are delighted to be shortlisted by the respected SBC Awards and gratified that the judges have acknowledged that we have evolved into a best-of-breed aggregator and platform that is replete with engaging entertainment as well as providing a solid B2B service. This shortlisting is a confirmation of a consistently high level of work and effort put in by the entire team, and we all look forward to the awards night in December.”

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