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Scientific Games Launches Digital Game Entertainment for National Lottery Bulgaria

George Miller

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Scientific Games Launches Digital Game Entertainment for National Lottery Bulgaria
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Scientific Games Corporation successfully launched the first in a series of online slot games with National Lottery Bulgaria. Within 24 hours following the initial launch of nine player-favorite digital games, the games generated over a half million Euros in sales.

Scientific Games’ partnership with National Lottery Bulgaria builds on the Company’s presence in regulated European gaming markets, where it is reaching new players with a portfolio of immersive online games. The launch in Bulgaria included globally renowned favorites like 88 Fortunes®, Giant’s Gold® and Rainbow Riches™. Scientific Games plans to launch more titles with National Lottery Bulgaria during Q1 2019 to entertain a broader audience and drive player engagement.

Milen Ganev, Managing Partner for National Lottery Bulgaria, said, “Scientific Games’ digital products have proven an excellent fit for National Lottery Bulgaria, outperforming our expectations within the first 24 hours of launch. Our players are engaging with the games immediately, and we see demand and repeat gameplay growing every day.”

Steve Schrier, Scientific Games’ Chief Commercial Officer, Digital, said, “Our success in regulated European markets is made possible by customers like National Lottery Bulgaria, who seek to give their players a world-class and responsible gaming experience. We’re thrilled to work with them on additional game launches over the coming months, and we look forward to being a part of their success.”

Scientific Games provides games, technology and services to more than 150 lotteries in 50 countries worldwide.

All ® notices signify marks registered in the United States.  © 2019 Scientific Games Corporation.  All Rights Reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

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Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
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The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

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Eastern Europe

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels

Niji Narayan

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Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels
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Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.

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Eastern Europe

WePlay! Esports to host the second Minor of the DPC 2019/2020 season

George Miller

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WePlay! Esports to host the second Minor of the DPC 2019/2020 season
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WePlay! Esports will host and broadcast the second Minor of the current Dota Pro Circuit. The event will be taking place in Bukovel, a famous Ukrainian ski resort in the western part of Ukraine.

“We perceive the opportunity to host a Minor as a great honor and enormous responsibility at the same time. For the last year, we have been working hard organizing various events in Dota 2, CS:GO and other disciplines in the spirit of creativity and excitement. We want our viewers to enjoy not only the games but also an original show.Now we have a bigger challenge. We are doing our best to make esports fans happy with something extraordinary. We will keep to our basic principals, which means that the viewers should expect high production value, excellent props, funny filler content, talents in unusual costumes and much more.” – Eugene “GreenGT” Luchianenco, Head of Esports at WePlay!.Qualifiers to WePlay! Bukovel Minor 2020 and the second Major of the DPC 2019/2020 season will be taking place between December 01 and 06. Teams will compete for 370 DPC points, and at least one squad from every competitive region will be invited to the main event. Valve will announce the regions represented by more than one team after the end of the first Major of the current DPC season.

After the qualifiers we will have eight teams, that will be invited to the main event held between January 09 and 12. Besides $300 000 and 660 DPC points, the teams will also compete for a slot at the second Major tournament of the current competitive season.

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