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The KamaGames Token Sale

George Miller

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The KamaGames Token Sale
Sam Forrest, Director of Global Communications & Content at KamaGames.
Reading Time: 3 minutes

 

The observations and the learnings of testing cryptocurrency in gaming

 

On the back of a year consumed by blockchain, in 2018 DMR Business Statistics predicted that by 2020 the industry will be worth a projected value of $60 billion. Within gaming alone, cryptocurrency has been hailed as the answer to making in-game transactions easier and safer, with the potential to bolster engagement and attract new users.

In recent years, brands such as PayPal, Red Bull and Swarovski have opted to utilize tokens to gain marketing insights from audiences or as a tool to reward employees for their innovation. Payments giant, PayPal, has yet to embrace blockchain technology on its commercial platform, however, online tech site Cheddar recently reported that the company has launched a program which will now reward employees for their innovation with crypto-tokens.

In gaming, a number of small companies have tried to implement real money online gambling with cryptocurrencies to avoid licensing and working with banks, which is of course illegal. Some companies have also been trying to build their own games stores with the goal of reselling the games and in-game assets, as well as offering their own loyalty, rewards and advertising schemes. All of which would be based on their own internal cryptocurrency/token.

Social messaging company, Kik, has previously used cryptocurrencies as a rewards-based system to encourage interaction within its community. However, recently the company turned its attention to mobile gaming, announcing a partnership with Unity Technologies that will see the cryptocurrency, Kin SDK for Unity, available on the Unity Asset Store. As a result of the collaboration, Unity developers can easily integrate Kin into their mobile games, enabling them to create user experiences that reward social interaction and create ‘stickier’ social networks, while keeping users playing through peer-to-peer experiences.

KamaGames, carried out a token sale in the latter half of 2018 but unlike other companies who participate in token sales, the move into crypto/blockchain had little to do with money. We didn’t attempt to attract the interest of investors or their financial backing. Nor did we look for speculations related to our token and never intended to list it on any of the crypto exchanges.

Instead, the sale was our opportunity to ‘test the waters’ of the blockchain industry and discover if the demand for purchasing tokens is as widespread as we were being led to believe. Also, it would answer the question of who a token sale would satisfy should we choose to repeat the practice – would it be the players across our flagship app Pokerist or simply a small but decidedly vocal minority?

Other area of focus for the company was that we also wanted to increase player retention and loyalty, as well as revenue. The aim was to offer an interesting promotional event, while attracting a new type of audience and re-engaging our lapsed players. The token was built so that the players would stay with the app, hold tokens and receive bonus chips on a daily basis. The token to in-game virtual chip rate would grow by 25% every month and holders would also receive additional daily bonuses for the first 6 months.

Unfortunately, similar to many other tokens tracked throughout 2018, we found our token sale results to be less than our most pessimistic projections. We also discovered that there would be little sense in developing a social casino product on the blockchain considering the priority for most social casino players is simplicity and speed. Blockchain doesn’t add to any of those.

Aside from this, a further hindrance to the technology’s success in the gaming sector is caused by the lack of a blockchain capable of handling the volume of transactions which occur on apps similar to Pokerist on a daily – a volume that is somewhere in the region of 1.5 million transactions per minute.

Finally, we are very proud of our certified RNG (random number generator) and at this point there are a lot of unanswered questions associated with its use on the blockchain. The main concern being that it could make the RNG more predictable which of course defeats the object.

It’s apparent from the recent innovations of PayPal that tokens do have the potential to be effective as a rewards-based system, however, following our own KGT sale, the question still stands when it comes to their value on social gaming platforms.

While the conversations around blockchain and cryptocurrencies won’t disappear anytime soon, our own experience tells us that they may not be widely adopted by the gaming industry in the near future.

KamaGames is the largest European social mobile poker operator and one of the fastest growing independent operators in the world.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Cryptocurrency

FunFair launches pioneering wallet solution across partner brands

George Miller

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FunFair launches pioneering wallet solution across partner brands
Reading Time: 2 minutes

 

CasinoFair and CryptoCasino to benefit from ‘any device, any browser’ wallet and updated user interface

FunFair Technologies, the market-leading decentralised casino provider, has launched a pioneering new crypto wallet and updated user interface which now supports any browser and any device.

The new ERC20, non-custodial FunFair Wallet has been developed specifically to provide a seamless user experience for existing and new players gambling with FUN across its CasinoFair and Crypto Casino brands, marking a significant step forward in the name of blockchain mass adoption.

Blockchain projects have so far struggled with onboarding friction due to complicated funding mechanisms, security features which differ significantly to mainstream offerings and a lack of usability on mobile devices and certain browsers.

The FunFair Wallet addresses these issues with the introduction of more identifiable sign-up processes and security features, while most importantly ensuring the wallet can run on any browser and any device without the need for any third-party plug-ins or apps.

CasinoFair and Crypto Casino players will also engage with a far more immersive, social and Guaranteed Fair casino experience with an updated front-end, offering more intuitive access to their favourite casino games coupled with the most generous and varied promotions in blockchain casino.

Jez San, CEO at FunFair Technologies, said: “Since launch, we’ve maintained our position as the most progressive blockchain casino provider and the launch of the bespoke FunFair Wallet and second generation platform interface will confirm this position as we strive for mass adoption.

“Onboarding has been a struggle across the wider decentralised sector but our new wallet, built specifically for use at our partner casinos, will fix this immediately with a seamless, recognisable sign-up process, straightforward security features and simple crypto funding choices.”

FunFair’s first live casino brand, CasinoFair, has also relaunched its brand identity in-line with the new wallet and UI. It now features a more vibrant and progressive aesthetic which is expected to appeal to the millennial blockchain audience, while also staying true to its ‘Famous for Fairness’ foundations which underpin every aspect of its gaming experience.

 

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Asia

Iranian Government Proposes for New Cryptocurrency Mining Regulations

Niji Narayan

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Iranian Government Proposes for New Cryptocurrency Mining Regulations
Reading Time: 1 minute

 

The Cabinet of Iran has proposed for new cryptocurrency mining regulations in Iran, which include annual licensing for cryptocurrency miners.

Based on the proposal, licensed and registered cryptocurrency miners will be required to submit information such as their list of business activities, the predicted value of their investments, current employment status, rental agreements for the space itself, value of their mining equipment and the duration of the mining project. The license will need to be renewed every year.

The Iranian mining industry has grown dramatically over the past two years. One anonymous source in Tehran told CoinDesk that most miners he knows are “under the radar” and import equipment through the black market, without paying taxes.

The Central Bank of Iran finally recognised the grassroots industry and promised a lawful licensing procedure in July 2019. The pending proposal was approved by Reza Rahmani, Iran’s Minister of Industry, Mine and Trade. The Iranian mining licenses would only apply to miners with equipment that requires 30 kilowatts, which might exclude homemade mining equipment or small operations.

“It’s obvious that the power industry here in Iran, it’s not a private business, it’s from the government. They need to figure out how to balance mining [operations] so that they wouldn’t harm the power grid. If there’s a constant, a continuous consumption of electricity you can also make new power plants or assign power plants to this,” an anonymous source said.

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Cryptocurrency

Facebook to Launch Libra Digital Cryptocurrency in 2020

Niji Narayan

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Facebook to Launch Libra Digital Cryptocurrency in 2020
Reading Time: 1 minute

 

Facebook is planning to launch its Libra digital cryptocurrency in 2020. A Facebook executive told that the company presses ahead despite authorities around the world pouring cold water on the plans.

Since Facebook unveiled its plans in June, its proposed cryptocurrency has met with regulatory and political scepticism, with France and Germany pledging to block Libra from operating in Europe.

“The goal is still to launch Libra next year. Until then, we’ll need to address all questions adequately, create a suitable regulatory environment,” Facebook’s David Marcus said.

Libra will be backed by a reserve of real-world assets, including bank deposits and short-term government securities and overseen by a 28-member organisation.

Marcus said it was unlikely Libra coins would become a means of payment for regular real-world transactions in countries like Switzerland, Germany or France, but would rather be used for cross-border payments or for settling very small sums.

“It’s unlikely in any case the people will pay for an espresso in Switzerland, Germany or France with Libra in the future,” Marcus said.

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