Industry News
Paddy Power player scoops £4.3 million jackpot from Mars Attacks!

A lucky Paddy Power customer has four million reasons to celebrate after winning the Jackpot King prize while playing Blueprint Gaming’s branded slots game Mars Attacks!TM.
Sean Doyle, a 33-year-old chef from Northern Ireland, pocketed £4.3 million on the popular slot inspired by the 1996 classic sci-fi film on the 13th February.
The game is part of Blueprint’s Jackpot King Deluxe progressive system, which offers even more ways for players to win big.
The multi-game system was enhanced last year with the addition of two ‘must be won by’ pots that are guaranteed to pay out by a fixed value. The revamped Royal and Regal pots award their prizes before reaching £3,500 and £35,000 respectively.
Mike Phelan, Commercial Director at Paddy Power Gaming, said: “This sums up why Blueprint Gaming’s progressive jackpot system is a key component of our games offering. Jackpot King allows our players to win staggering amounts of money at the spin of a reel, while also raising excitement levels and delivering increased revenues.
“We’re thrilled that Sean has walked away with the jackpot and hope he has as much fun spending the prize as he did playing the game!”
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, added: “Congratulations to Sean and what an amazing start to the year to win such a life-changing sum of money. It’s great to hear that Sean will not only be spending the prize money on himself but with his friends and family too.
“Our Jackpot King Deluxe series continues to offer an exciting layer to our games where players can dream to win big. We look forward to adding new games to our progressive system throughout 2019.”
Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. It creates exciting slot games for the global online and mobile markets and its games are also available to be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy. As well as its original content, which has become hugely popular, it has developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities.
Blueprint Gaming design and development team strives to push creative boundaries in the creation of slots that are as successful for its operating partners as they are entertaining and engaging for its players.
Blueprint is licensed to develop and supply online games by the UK Gambling Commission and Alderney Gambling Control Commission.
Industry News
Better Collective Releases its Annual Report for 2022

Better Collective has released its annual report for the 2022 financial year.
In the report, the company reported total revenue growth of 52%, amounting to €269m ($292m), with organic growth totalling 34%. Recurring revenue accounted for 46% of total revenue and grew 54% to a total of €123m.
On 23 March 2022, Better Collective also acquired the full assets of the media company, Canada Sports Betting, for €21m. The company also acquired Futbin on 19 April for €105m and aims to make further partnerships through this brand in the esports scene.
Better Collective reported sending 1.7 million new depositing customers to its partners in 2022, of which 76% of these were on revenue share contracts. Out of these, 580,000 were sent during Q4, and just under 300,000 were during the World Cup.
The report also stated that the $100m target of revenue for Action Network was reached in US markets. The financial targets for 2023 include total revenue of €300m, with an EBITDA of €100m.
The company also announced its long-term financial targets, up to 2027. These include a compound annual growth rate (CAGR) of 20% and an EBITDA margin excluding special items of 30-40%. The final long-term goal of Better Collective is to ensure any future mergers and acquisitions can be financed by their own cash flow.
Better Collective began 2023 with just under 40% reported growth, due to the launch of online sports betting in Ohio.
Two partnerships were also announced in early 2023, with sports media sites Goal and Wirtualna Polska.
Industry News
How does WinSpirit Casino use AI tools to enhance gamblers’ experience

The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
Industry News
Changes in Management Positions for Scout Gaming Group

The Board of Directors of the Scout Gaming Group has appointed current acting CEO Niklas Jönsson as the company’s new CEO.
The Board of Directors has also decided to appoint Andreas Olsen, the current Head of Finance in Norway, as the Group CFO, with immediate effect.
Andreas Olsen joined Scout Gaming Group in July 2022 and has several years of experience in accounting and auditing. Andreas has four years of experience in auditing, with both listed and private companies, primarily at EY in Bergen where he also became a certified public auditor. Andreas holds a Master of Science degree in Accounting and Auditing as well as in Financial Economics, both from the University of Agder in Norway.
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