Connect with us
European Gaming Congress Milan
SIS

Industry News

Nektan Signs Platform & Content Deal With MoPlay

George Miller

Published

on

Nektan signs platform and content deal with MoPlay
Reading Time: 2 minutes

 

Nektan plc, the fast-growing international gaming technology platform and services provider has added another leading operator to its growing B2B E-Lite platform. Addison Global, the creators of MoPlay, have partnered with Nektan to access its portfolio of industry-leading casino games via Nektan’s proprietary E-Lite content aggregation platform. Launched in August 2018, MoPlay is the global betting partner of Premier League clubs, Manchester United FC and Watford FC.

Nektan’s B2B content distribution platform, E-Lite, provides gaming operators with more than 700 of the industry’s most cutting-edge, mobile-ready HTML5 games content, including titles from PGSoft, Habanero and Yggdrasil. E-Lite also offers operators an advanced suite of promotional tools, including free spins, which can be configured across all games via the E-Lite back office. The integration with the E-Lite platform will see MoPlay significantly boost its casino offering, providing its players with a more feature rich and diversified gaming experience.

This latest integration to the E-Lite platform is another example of a global gaming provider using Nektan’s proprietary technology to deliver premium content to its growing global player base.

Jane Ryan, Chief Operating Officer for B2B at Nektan, said: “Nektan’s speed of integration, wide range of premium and exclusive content, and next-generation promotional tools are making us the go-to supplier for high-growth global operators.

“We are thrilled to have partnered with the industry’s rising star, Addison Global and its MoPlay brand, kick-starting what is sure to be a prosperous and successful journey for them within the igaming industry. Our feature-rich content from the world’s best-in-class game providers, will ensure MoPlay delivers its players the best possible mobile gaming experience to ensure its ongoing commercial growth and success.”

Juergen Reutter, CEO at Addison Global, said: “As a new brand within the industry, it is imperative that we offer our players a rich variety of the industry’s best games to cater for all preferences. The integration onto Nektan’s E-Lite platform will help us expand our offering and will be one step further in our ambition to be a recognised global player in this sector.

“We have really enjoyed working alongside Nektan, forming a close relationship with the team while also experiencing a fast, smooth and seamless integration.”

 

About Nektan:

Nektan is a fast-growing, international gaming technology and services provider, specialising in mobile casino. It licenses its proprietary technology to leading operators including BetVictor and provides end-to-end technology and white label casino services for leading brands including News International’s, The Sun Play.

Nektan’s full end-to-end technology platform, Evolve, enables the management of the full customer experience and back-office operations, allowing partners to focus on marketing the product to their consumers.

The E-Lite platform is Nektan’s B2B gaming content aggregator and bonusing platform that delivers a wide range of premium content from the world’s leading game studios. It is an easily-integrated add on module for operators, giving them an array of options and flexibility on how they manage and distribute a breadth of premium gaming content across their networks.

Nektan’s US operating subsidiary, Respin, provides US land-based casinos with an in-venue mobile gaming solution. It allows operators to add mobile technology and content to their existing offerings, with products accessible to players across both cabinets and mobile devices inside casinos.

Headquartered in Gibraltar, Nektan is regulated by the Gibraltar Licensing Authority, the UK Gambling Commission and the Information Commissioners Office. As a socially responsible license holder, Nektan endeavours to deliver a safe, secure and robust player gaming experience.

Nektan plc was admitted to the AIM market of the London Stock Exchange in November 2014.

For more information on Nektan, head over to www.nektan.com.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Industry News

Online Casino and Bookmaker BETZEST™ goes live with GameArt™

Zoltan Tundik

Published

on

Reading Time: 1 minute

 

Online Casino Betzest™ has enlarged its offering of casino games by launching the full suite of GameArt™ online gaming content.

The agreement includes GameArt™ full collection of games including popular slots like Atlantis World, Tesla, Gold of Ra, Caligula, ThunderBird, Santa’s farm and many more.

Online casino and sports betting operator Betzest are facing significant growth since its launch in 2018 and its portfolio now boasts over 1600 premium online slots on its cutting-edge platform.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Casino vertical and bring revenue-enhancing GameArt™ slots into Betzest. Stay tuned as we have a few exciting things coming up in the next period of time.”

 

About Betzest

Betzest is your leading premier Online Sportsbook and Casino operator, fresh to the online gambling industry for 2019. Run by a veteran team of experienced gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming companies on the market

Betzest is offering unrivaled sports betting and casino games experience. Betzest also offers Live Betting, Live Casino, Live Bingo and Virtual Sports services. Betzest has gone from strength to strength in previous months and continues to dominate the online gambling industry with its robust and multi-functional online sports betting & Casino Company. Today Betzest has more than 55 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Continue Reading

Industry News

Word of Mouth: Influencer Marketing in the Gaming Space

George Miller

Published

on

Word of Mouth: Influencer Marketing in the Gaming Space
Reading Time: 3 minutes

 

Traditionally, Word of Mouth Marketing was considered as a free form of advertising or promotion, except today it’s no longer free. Nonetheless, nothing speaks volumes other than “Influencer Marketing”.

You might be surprised to learn that the gaming industry today is worth over a hundred billion dollars. According to new figures, in 2018 alone, the gaming industry generated an astounding $135 billion amassing a growth of 10.9% from 2017. This year, it is set to make $152.1 billion in global earnings.

These numbers say a lot about how the video game industry is a tough market to crack particularly because, with figures like these, the competition is very stiff, trends are fast-changing, and innovation is at an all-time high. Numerous companies have peaked in prior years but had failed to sustain that success because they were too late to adopt the latest technology or they ran out of creativity to improve their existing game offerings. But today, nothing says “viral” than getting your product or service out through viral marketing.

Live Video Game Streaming

The astronomical growth of the video game industry has opened doors to varied forms of businesses, marketing, and advertising, one of which is live video game streaming. Whoever said people hated watching other people play video games? That’s certainly not Twitch.

Twitch, a live streaming video platform, is a subsidiary of Amazon that focuses primarily on the gaming community. Twitch provides an avenue for gamers and gaming enthusiasts to share and watch their gameplays. Aside from hosting live streams, Twitch is an interactive platform that allows its community to connect with fellow players via Twitch Chat or to leave comments in real-time.

Much like YouTube, Twitch was successful in diversifying its revenue streams. Twitch monetizes its platform through advertisements, subscriptions, and merchandise sales. On average, Twitch has more than 15 million daily active users, making it the leading live video game streaming service in the world to date.

The success of Twitch has drawn in other major players such as YouTube and Facebook. YouTube Gaming Live, for instance, is a specialized channel that enables users to share their live gameplays and stream other people’s gameplay videos. Facebook, on the other hand, has created Facebook Gaming, which similarly, allows users to stream, broadcast, and share their favorite games on the Facebook app. Nonetheless, recent statistics show that Twitch still holds as the dominant player in the live game streaming industry accounting for the largest viewership in comparison to Youtube Gaming Live and Facebook Gaming.

Breaking Into the Limelight

With the ever-increasing number of audiences and patrons, we expect steady growth in the live game streaming industry. A strong and loyal fanbase is one of the strengths of the gaming community. And with people interested in watching gameplays after gameplays of their favorite streamers, and with spectators willing to spend just to see their teams battle it out in big E-sport tournaments, only means one thing in the world of business–profits.

Nowadays, video games are no longer just a hobby, it’s a career. Just like how Instagram stars and Youtube vloggers are a thing, game influencers are celebrities in their own playing field. You have probably heard one too many times how someone broke into the millionaire’s club while playing video games and it’s true, they’re living the dream! Gaming influencers with a significant following have caught the eye of both local and multinational companies reaching out to these personalities to get them to sign a deal.

And in this industry, word of mouth holds more power and influence to convert mere spectators into purchasing viewers. A study by Google showed that 90% of avid gamers would turn to Youtube for game reviews, tips, and video game suggestions with a 64% conversion rate. No wonder streamers are raking in millions of dollars from advertisements and promotions.

Consider the case of PewDiePie as an example. PewDiePie is the top-grossing game influencer today with 101 million subscribers on YouTube and an estimated net worth of $30-$50 million. His income streams all came from online advertisements, collaborations, referrals, and online merchandise sales. His career peaked in 2013 when he was the first YouTuber to reach 15 million subscribers.

The rise to fame of game influencers disrupted the way we do traditional advertising. And in an industry that continues to grow and expand in magnitude, game influencers hold a significant role both in the gaming community and in the business scene.

Truly, “word of mouth” has never been this powerful (and expensive!) as it is today, but as long as influencers are maintaining the quality of their content and are keeping the trust of their subscribers, influencer marketing will continue to move in leaps and bounds.

Continue Reading

Industry News

Tom Horn strengthens its expansion into Portugal with Betclic Group

George Miller

Published

on

Tom Horn strengthens its expansion into Portugal with Betclic Group
Reading Time: 1 minute

 

Malta-based online casino software supplier revealed that a selection of its gaming content has been made available to online gaming operator Betclic Everest Group in Portugal.

Players in this market can now enjoy the fast-growing provider’s portfolio of engaging slots including their top performing titles like Panda’s Run, Book of Spells or a world-wide favourite 243 Crystal Fruits.

Ondrej LapidesCEO at Tom Horn Gaming said: “We’re excited to see our video slots live in Portugal with Betclic Group. Betclic’s decision to include our games in their offering is a fitting testament to quality and high standards featured in our gaming products. We’re positive our titles will enrich Betclic’s slot library and their players will appreciate them greatly.

François Dogon, Casino Games Specialist at Betclic Group added: “Tom Horn Gaming has been demonstrating the quality of its games for a while now and it was a very obvious choice for us to add their portfolio to our casino offering. I’m certain that our players will be equally impressed by the quality, innovation and amazing features Tom Horn content is renowned for.”

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.