Digital Marketing Expert, TEDx speaker and author Katie King joins Digital Marketing Forum as Keynote speaker
AffiliateINSIDER is proud to announce celebrated digital marketing expert, TEDx talks regular and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum.
With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0.
She has advised many of the world’s leading brands and business leaders, including Richard Branson, O2, Orange, Accenture, PA Consulting, Arsenal FC and Harrods.
Lee-Ann Johnstone, AffilliateINSIDER founder and CEO, said: “I’m delighted to have secured Katie as our Keynote presenter. She is a high-profile and experienced digital marketing expert. Her expertise will help deliver fresh insight on how online marketers in the igaming industry can harness the power of digital and AI to transform their digital and acquisition strategies. In a bid to add more diversity to our speaker line up, we are delighted to have been able to secure her expertise to address the digital marketers who are in attendance at this year’s Digital Marketing Forum.”
The igaming industry is undergoing an AI and digital marketing transformation, driven by a need to offer customers the ultimate personalised experience and better targeting for improving campaign ROI under stricter regulations. King will discuss how digital and AI can impact acquisition marketing and igaming business functions, and the actions which companies can take today to grow, survive and thrive.
King added: “I’m really looking forward to delivering the Keynote presentation at the Digital Marketing Forum. I’ll be sharing many of the invaluable insights gained from the deep research conducted for my book just published on AI and the new marketing paradigm. Football is in my DNA and I’ve worked with sports clubs as well as affiliate marketers, so it promises to be a very relevant and current session.”
Produced in partnership with SBC Events, the Digital Marketing Forum will take place on Thursday 21 March, as part of the second full day of the Betting on Football conference, which runs from 19-22 March at Chelsea FC’s Stamford Bridge stadium.
King joins an impressive group of thought leaders and digital experts that make up the speakers list for the event, including Customer Devoted founder James Sandberg, Square in the Air Director Robin Hutchison, Blueclaw Marketing Director Martin Calvert and Pinnacle Head of Content Marketing Benjamin Cronin.
Find out more and book your ticket to this year’s event HERE.
XLMedia Partially Disposes Personal Finance Assets for $1.3 Million
XLMedia has announced the part disposal of the Group’s Personal Finance assets for a total cash consideration of $1.3 million (the Disposal). The Disposal comprises domains and websites including Investor Junkie, Greedy Rates and Young and Thifty owned by XLMedia Publishing Limited and Webpals Systems SC Limited, subsidiaries of XLMedia plc. The cash generated from the Disposal will be utilised in the day-to-day operations of the business.
The Disposal is in line with the Company’s strategy to exit non-core activities while focusing on the Group’s Sports and Gaming business, expanding its North American Sports footprint, while also refining and developing the Group’s EU Sports portfolio, and the Group’s Gaming assets in selected markets, including the US.
In the year ended 31 December 2022, the assets relating to the Personal Finance division generated revenues of $1.9 million and EBITDA loss of $1.3 million.
The Personal Finance assets were excluded from continuing operations as disclosed in the Company’s year ended 31 December 2022 results and have no impact on earnings in the current financial year.
Following the sale of these assets to MPD Media, the process to sell the remaining Personal Finance assets is at an advanced stage, but there is no certainty that a transaction or transactions will complete.
IGSA Celebrates 25th Anniversary
The International Gaming Standards Association (IGSA) is celebrating 25 years of its role in support of gaming industry standards.
IGSA president Peter DeRaedt said: “In addition to the many champions and pioneers of our technical standards, we’re also proud and honoured to have featured a keynote video by Trevor Croker, CEO of Aristocrat Leisure, a founding IGSA member, and this week to feature a keynote video address by Rich Schneider, chief product officer of Light & Wonder and another 25-year IGSA member.”
Mark Pace, vice-president of the IGSA, said: “It has been great to see the congratulations and well wishes come in from all over the world from our current and former members, friends and colleagues.
“These companies have joined in celebrating IGSA’s 25-year anniversary through video messages that we have posted on our social media channels and website.
“We invite all our current and past members to join us at our annual meeting celebration and get-together at Canaletto in the Palazzo on October 10 while you’re at G2E.”
Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry
HabitRewire, an industry leader in health and wellbeing for the iGaming sector, announced the debut of its innovative iGaming wellbeing platform. The turnkey white-label wellbeing solution can be accessed at any time, anywhere via a user-friendly app, helping employees across the world improve their wellbeing 24/7, inside and outside the workplace.
Presented as a ready-to-use white-label solution that can be branded as the company’s own, it offers an holistic, wide-ranging, and result-driven wellbeing solution that can be instantly deployed.
The platform draws upon HabitRewire’s ‘Habit Rewiring’ methodology, which is backed by robust scientific evidence. This innovative method is engineered to stimulate sustainable behavioural change, helping employees use daily practices to build the skills and habits to improve their physical health, mental wellbeing, and workplace productivity.
“True health and wellness stretch beyond diet and exercise,” affirmed Leo Judkins, Founder of HabitRewire. “Our platform delivers personalised, comprehensive wellbeing interactions across nutrition, movement, sleep, stress, time management and productivity to help employees reach their goals efficiently and effectively, wherever they are.”
The uniqueness of HabitRewire’s platform lies in its CRM capabilities and unique focus on the iGaming industry, reflecting Judkins’ rich, 12-year experience as a CRM Director in the field. His extensive knowledge from developing marketing automation platforms and managing global marketing teams, combined with personal journey of losing 35kg has directly influenced the creation of the HabitRewire platform.
“We use behavioural data, customer segmentation, and automated lifecycle campaigns to create personalised interactions throughout the employees entire wellbeing journey. From the initial stages of activation, onboarding and engagement, right through to retention and reactivation phases.” Judkins noted.
HabitRewire’s platform incorporates an various features such as weekly challenges, daily check-ins, community chats for peer-to-peer encouragement, leaderboards, workouts, recipe books and lifestyle guides.
Designed with the modern workforce in mind, the platform provides employee with a personalised dashboard that includes training advice, nutrition tips, and recovery strategies. The app allows users to schedule coaching calls with a team of experts that includes certified nutritionists, online personal trainers, sleep coaches, stress management professionals, and behaviour change specialists. Additionally, users can track their progress in real-time and sync their data with wearables and services like Apple Health.
“Most wellbeing solutions aren’t accessible for the employees who need it the most. They simply don’t have the time or energy to participate, which a key part of the problem. Our objective is to help people achieve their health and wellbeing goals, no matter where they are in their journey or what’s going on in their life right now” stated Judkins.
HabitRewire’s innovative platform signifies the shift towards proactive and individual care in the workplace, delivering wellbeing solutions directly to employees’ fingertips, no matter if they work from home or from an office.
Companies using HabitRewire’s platform can expect enhanced performance, increased productivity, and a significantly improved working environment. All quantified in weekly management reports that show measurable results.
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