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BtoBet Underlines East African Opportunities

George Miller

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BtoBet Underlines East African Opportunities
Reading Time: 2 minutes

 

As BtoBet prepares to fly to Uganda to attend the Sports Betting East Africa event, the leading iGaming platform provider has launched its latest Industry Report focusing on the gambling scene of the African continent, with particular focus on East Africa and Kenya.

The report – “East Africa: Leading the Continent’s iGaming Revolution” – analyses the opportunities that the Eastern African market presents to operators alike, whilst underlining the approach needed to truly reap the benefits of this emerging market. Amongst other things the report indicates the significant growth in internet and smartphone penetration that the continent has experienced in recent years and the population’s propensity to access the internet via mobile instead of the more traditional personal computer. Having also a significant portion of the population falling under the “unbanked” category, the report also analyses the advent of the “mobile money” innovation that has disrupted and revolutionized the payment approach, particularly in regards to the region’s gambling industry.

Unique aspects that as BtoBet’s CEO Alessandro Fried speaks about in his dedicated editorial, require deep local knowledge of what constitutes the right approach for operators to expand or start their business on the African continent. The Industry Report also gives insight on the White Label Partnership Program that BtoBet has launched in the past months in Africa through its regional Certfied Partner STM Gaming, and the tailored content offered to African operators keeping in mind the intricate requirements of the local market.

DOWNLOAD the latest Industry Report to get a better understanding of the necessities that drive the local market and why BtoBet’s advanced technologies are considered as the standard in the African context. Operators keen on starting or expanding their market in Africa can also book a meeting with the team of experts that will be present at the SBEA event by contacting [email protected] or by calling on +356 27135974, or visit Stand 1007 at SBEA.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

Africa

TVBET Enters African Market Through PMbet Partnership

Niji Narayan

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TVBET Enters African Market Through PMbet Partnership
Reading Time: < 1 minute

 

TVBET, a provider of live games for online operators, has partnered with the international sports betting brand PMbet.

PMbet is one of the best online and mobile betting operators in Tanzania. The well-known lottery and card games of TVBET are now available to all PMbet players.

TVBET network comprises of more than 100 casinos and betting operators worldwide. All the games are distributed in the form of content integration directly to their platforms.

“Today TVBET has high hopes for being presented at the promising African market. We get feedback from many punters about where they can play TVBET. Realizing how big is the demand for versatile live-games in the region, we do our best to give them the opportunity to wager on familiar platforms,” Peter Korpusenko, CEO of TVBET, said.

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Affiliate Industry

Parimatch encourages European affiliates not to underestimate Africa

George Miller

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Parimatch encourages European affiliates not to underestimate Africa
Reading Time: 4 minutes

 

Following Parimatch’s success establishing itself as an exciting and trustworthy brand in Tanzania, the company has set its sights on the wider continent aiming for key launches across affiliate, mobile and sports betting in the near future. As the brand prepares to bolster its position in the market, Parimatch International’s CEO Anton Rublievskyi and CMO Dmitry Belianin discuss the industry’s growth on the world’s second-most populous continent…

“Africa presents an excellent opportunity for affiliates,” according to Dmitry Belianin, CMO Parimatch International, highlighting how the region removes the issues of the overcrowded affiliate market and high cost advertising platforms which have become potential sticking points in Europe. 2020 will see the brand actively develop its status and the status of affiliate market in Africa as Parimatch prepares to expand its footprint on the continent.

“Since the African market is at an early stage of development, the affiliate model has not yet developed,” explained Belianin. “We are now working on this to attract existing affiliates outside the African market by sharing our experiences and case studies, and also providing training. Affiliates that have been involved in working with the African region are already seeing excellent results and their performance is even better than in some European regions. As the sector expands, we encourage all affiliates to work with reliable brands in the market, such as Parimatch.”

Africa has been of key importance for the company over the last five years, not just with affiliates but across mobile, sports and live betting, during which it has been establishing and strengthening its brand in Tanzania. Having navigated the unique rulings and intricacies of the region, Parimatch aims to develop further in 2020 determined to bring its international expertise in building a trusted brand into play wherever it develops across Africa.

While some companies have struggled to gain real traction with local audiences, the Parimatch name is already recognised in Tanzania thanks to a strong commitment to its brand and a strategic rollout of unique activities.  Mirroring their own global success with brand ambassadors such as Conon McGregor and Mike Tyson, Parimatch International has achieved significant growth in Tanzania by partnering with prominent cultural and sports influencers. “Our initial retail activity proved successful, however, we realised that in order to further scale the business we needed to focus on the online platform and invest more in this part of our offering,” said Belianin. “A major development for our brand in Tanzania was the signing of Diamond Platnumz as our ambassador. He is one of the most popular singers in Tanzania and a well-known personality. We also hold sports events, arrange match viewings and collaborate with other companies in various business areas. Of course, we plan to broaden our expansion in the African market, but we are approaching this selectively and carefully.”

Echoing this sentiment, CEO of Parimatch International, Anton Rublievskyi, stated: “Before building a brand in a new market, you need to make sure that all processes are in place, the product is competitive and that payment solutions for depositing and cashing out are working efficiently.

In Tanzania, we are promoting our brand through working with Diamond Platnumz, who has written a song for Parimatch which is now live on all local radio stations, as well as running advertising and influencer marketing campaigns. Currently we operate in Tanzania only, but this year we do have plans for expansion in Africa.”

In 2019, Lasha Gogiberidze, former Chief Executive Officer at Parimatch Africa advocated Africa’s position as an ‘excellent demonstration of a market primed to drive the next step’ in the future of both technology and the betting industry. In this new decade, aside from affiliates the next big focus in terms of gaming and technology are unequivocally mobile and live betting according to Belianin and Rublievskyi.

“With the development of mobile devices and technologies, the demand for live betting is growing rapidly,” argued Belianin. “We track customer preferences, and have found that the audience in the region enjoy user-friendly and fast products. Gaming applications with an easily accessible interface and simplified jackpots are popular in Africa. Companies that have adapted their products to this demand have shown steady growth.”

Rublievskyi concurred: “The development of mobile devices and connectivity in Africa is key to the accessibility and popularity of online betting platforms. Of course, we closely monitor the rate of digital transformation across the continent and therefore understand that the demand for retail space is gradually decreasing. Our task is to adapt the product to customer preferences, so we focus on developing convenient mobile apps for players and are moving towards the live betting market.”

In terms of ongoing strategy, Parimatch International is developing a new version of its platform for the African industry which Belianin believes will “fundamentally change the competitive landscape of the Tanzanian market”.

“Parimatch International is a multinational team, and we are working hard to expand our offer within Africa,” he said. “Although we cannot announce the markets in which we plan to launch our product in 2020 just yet, we can say we will be launching in several countries with large markets and great potential for a successful introduction of our online betting format.”

Belianin concluded: “We want to bring our innovative new product to customers in 2020. We also plan to launch several large-scale special projects focused on CSR and Tanzania’s sport industry. Similarly, Parimatch International will strengthen ties with local sports leagues and teams in the near future so in terms of Africa in this new decade, we’re definitely ‘Fired Up to Win’!”

About Parimatch International:

Parimatch International is a part of the Parimatch holding, responsible for the international markets, such as Africa, Asia, and Latin America.

The company uses the newest version of the Parimatch products, which offer an exciting form of entertainment that enhances customers’ enjoyment of sports and gaming.

The commitment to sports as entertainment is reflected in the sponsorship partnerships: UFC, Conor McGregor, Mike Tyson, and Diamond Platnumz are amongst them.

Parimatch International invests in the building of strong and agile business culture and constantly empowers employees’ development.

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Africa

Betting Shops and Casinos in Kenya Shut Operations

Niji Narayan

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Betting Shops and Casinos in Kenya Shut Operations
Photo Source: dw.com
Reading Time: < 1 minute

 

The Betting Control and Licensing Board of Kenya (BCLB) has ordered all betting shops and casinos to shut down their operations as a part of the measures to curb the spread of coronavirus. The ban took effect on March 23, 2020 and will be in force for an indefinite period.

“We make reference to our circular dated March 21, and a statement made by the Cabinet Secretary Ministry of Health on March 22, indicating that coronavirus has continued to affect the world in an unprecedented way,” Peter Mbugi, director of BCLB, said.

“In view of these developments, you are hereby directed to close down all casinos and betting shops with effect from the date of this circular, until further notice,” he said.

“As responsible citizens, you are also required to keep yourselves abreast of and compliant with the government directives that will be issued periodically,” he added.

The Ministry of Health directed that bars and entertainment spots be closed and eateries to operate only takeaway service. These are part of the social distancing measures the government institute to curb the spread of COVID-19.

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