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iSoftBet rolls out pioneering platform-wide ‘In-Game’ gamification

George Miller

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iSoftBet rolls out pioneering platform-wide ‘In-Game’ gamification
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Real-time tools add further immersive layers to GAP offering across all iSoftBet games and more than 3,000 third-party titles

 

iSoftBet, the leading online and mobile casino content provider, has released In-Game, a pioneering series of advanced cross-platform, real-time gamification tools available across more than 3,000 games on its industry-leading Gaming Aggregation Platform (GAP).

The new advanced marketing tools allow operators to activate a series of easy-to-use gamification features that significantly enhance player experience. This includes tournaments, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only all iSoftBet games, but also more than 3,000 slot and table game titles provided by its game partners on the GAP platform such as recently added Red Tiger.

Headlining the In-game tool is the inclusion of real-time leader boards, allowing players to track their progress against others while still playing their favourite game, all in real-time, and available across a multitude of devices. The In-game tool will also support casino operators in creating engaging contests for their players with the forthcoming feature, Jackpot overlay.

These tools are among the most advanced and user-friendly in the industry and will enable operators to significantly increase player engagement and retention levels and boost loyalty rates.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “Enhancing our GAP offering with the unique gamification tools of In-game opens up even more marketing and retention potential for GAP integrated operators, and adds further compelling layers of engagement and excitement to the player experience.

“In-game is a significant milestone in cross-platform gamification and has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.

“We believe In-Game will have a huge impact on the industry, giving players a truly personalised experience, which will significantly boost deposits, session times and operator revenues.”

 

About iSoftBet:

iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With extensive experience and a comprehensive selection of best-performing games, iSoftBet is at the forefront of innovation and our tailor-made solutions are designed to meet our operator partners’ every need.

Our games suite includes a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world’s largest TV and movie production companies such as 24 and Paranormal Activity, and an advanced Game Aggregation Platform (GAP), allowing iSoftBet to offer online casinos rapid, one-time integration to more than 30 of the industry’s leading online and mobile game software providers. iSoftBet games are built with using the latest technology including HTML5 desktop and mobile compatible software.

The iSoftBet offering includes a comprehensive back office system allowing operators to create bespoke promotions, offer a wide range of player bonuses and rewards, as well as harvest and track real-time game performance data. iSoftbet is committed to responsible gaming and complies with the most stringent global regulatory bodies. We are licensed in the UK and Alderney and are approved to distribute content in multiple regulated markets including Belgium, Italy, Spain, Portugal and Romania.

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Industry News

NetGaming signs content distribution agreement with EveryMatrix

George Miller

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NetGaming signs content distribution agreement with EveryMatrix
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NetGaming, the creative casino games studio, has partnered with EveryMatrix’s CasinoEngine in a deal that boosts the supplier’s access to important markets around the globe.

NetGaming’s engaging slot collection, including its latest release Kitty Cafe, is set to be integrated into EveryMatrix’s casino aggregator.

CasinoEngine is a highly performant integration and productivity platform and the largest casino content library in the industry, thanks to its collection of over 8,000 games and 260+ local and global jackpots.

NetGaming’s immersive game content is available in 26 languages and can be operated with 41 currencies.

Pallavi Deshmukh, CEO at NetGaming, said: “We are delighted to sign with EveryMatrix, as the company’s strong distribution capability enables us to expand across a range of key territories.

“We feel confident that our impressive portfolio will prove popular amongst players and look forward to a fruitful long-term partnership.”

Amund Stensland, COO at CasinoEngine, said: “We are thrilled to have NetGaming on board, and the company’s entertaining slot titles will be a welcome addition to our offering.

“Our focus is to integrate high-quality gaming suppliers for our vast operators’ network seeking to expand into new jurisdictions.”

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Industry News

Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising

Niji Narayan

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Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising
Photo Source: insider.com
Reading Time: < 1 minute

 

Alberto Garzon, consumer affairs minister of Spain, has unveiled the plans for a crackdown on advertising by gambling companies and casinos.

The proposals are an attempt by Garzon’s left-wing Unidas Podemos party to make good on its campaign promise to protect youth and gambling addicts, having formed a coalition government with the Socialist Party in January.

The government aims to reduce television gambling advertising by as much as 80% and ban companies from hiring celebrities to market gambling products and services.

“The regulation has to be similar to tobacco. We are not regulating the textile sector here, but a sector that has an impact on public health,” Garzon said.

The new proposals also include a ban on marketing that offers the likes of free bets to new customers, which Garzon said lures vulnerable groups into gambling.

Government data shows that online betting by Spaniards has almost tripled between 2014 and 2018 to 17.8 billion euros ($19.2 billion).

Sports betting is now so strong that almost all leading Spanish soccer clubs, including Barcelona and Real Madrid, feature gambling brands among their official sponsors. Among those with gambling companies as official shirt sponsors are Levante, partnered by Betway.

The government plans to prevent soccer clubs from selling to children jerseys emblazoned with gambling brands, but its proposals stop short of a total ban on such logos on professional teams’ official kits.

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Industry News

Hacksaw Gaming launches My Lucky Number exclusively with Rootz

George Miller

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Hacksaw Gaming launches My Lucky Number exclusively with Rootz
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Hacksaw Gaming ​ is thrilled to announce that My Lucky Number has launched exclusively with Rootz on Wildz.com until 23 ​rd ​ March 2020.

My Lucky Number ​ features an amazing jackpot of €25,000,000. The personalised addition of the player choosing his or her own lucky number is also an innovative feature that makes the jackpot win extra special.

Hacksaw’s content has been live with Wildz since September 2019 and the partnership has gone from strength to strength so it comes as no surprise that an exclusivity agreement to launch Hacksaw’s first premium slot was reached with the operator.

Marcus Cordes, COO at Hacksaw Gaming ​said, “We are determined to push the boundaries when building our games and My Lucky Number is no exception. With its added personalised touch to enable players to choose their own winning number, we believe that My Lucky number offers a new gaming experience whilst keeping in line with Hacksaw’s aesthetic and we are proud to announce it through Rootz.”

Tony ​Kjäldström​, COO at Rootz ​added, “At Rootz, we are always looking to give our customers a diverse and personalised gaming experience and we are extremely excited to be the first to launch Hacksaw’s My Lucky Number exclusively on Wildz.com. ​We believe that My Lucky Number will be very popular with our players thanks to its unique features and huge jackpot.​”

My Lucky Number is available to play ​at ​www.wildz.com​ on ​Tuesday 25​th ​ February 2020

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