Gambling in the USA
Betting on Sports America hits major leagues with sporting delegates
![Betting on Sports America hits major leagues with sporting delegates](https://europeangaming.eu/portal/wp-content/uploads/2019/04/BOS-2019.jpg)
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting trade show in the country taking place at the Meadowlands Exposition Center in New Jersey from 23-25 April.
Representatives from teams in the NFL, NBA, MLB, NHL, and MLS, as well as from international leagues such as La Liga will be attending Betting on Sports America, including the Los Angeles Rams, New York Jets, Miami Dolphins, New York Knicks, Charlotte Hornets, Philadelphia 76-ers, Cleveland Cavaliers, New Jersey Devils, Texas Rangers, Philadelphia Union and New York Red Bulls.
The agenda will touch on a number of issues interesting to sports teams, such as data, integrity and sponsorship. Among the 175 speakers across the two days are: Keith Wachtel, Chief Revenue Officer and Executive Vice President at NHL; Scott Kaufman-Ross, Head of Fantasy & Gaming at NBA; Andy Levinson, SVP – Tournament Administration at PGA Tour; Dennis Drazin, CEO at Monmouth Park racetrack; Joe Januszewski, CRO at Texas Rangers; Shelly Cayette, VP, Global Partnerships at Cleveland Cavaliers; Bill Ordower, EVP and General Counsel, Major League Soccer; and Kenny Gersh, EVP Gaming & New Business, MLB.
The agenda also features three members of US sports royalty in the shape of MLB superstar Ryan Howard and Philadelphia Eagles legend Brian Westbrook, who will be discussing investment in the sports industry, and NFL record holder and Hall of Famer Morten Andersen, who will talk about the NFLâs ability to reach audiences.
Jaap Kalma, Business Development Director at conference organiser SBC (Sports Betting Community), explained: âThe response weâve had to Betting on Sports America from the sports world has been fantastic. Using our expertise in sports sponsorship elsewhere in the world where sports betting is more established, we have been able to curate a dedicated track with seven sessions that addresses various aspects of this enormous opportunity and potential issues now that sports betting is ready to explode in the US.
âDuring my time at AC Milan and Ferrari the importance of aligning your offering based on a deep understanding of sponsor markets was a key element of the job and it will be no different in the US.â
Following the PASPA decision, the number of states now regulating sports betting is expanding at an incredible pace and opportunities are opening across the country.
Sports leagues and sports teams obviously have an intrinsically close relationship with the betting industry. The betting & gaming category brings enormous revenue to sports in Europe, through sponsorship or other commercial partnerships ranging from data provision to hospitality sales.
Therefore itâs no surprise US sports teams and leagues are closely following market developments and several pioneering deals have already been announced.
Betting partnerships, however, also bring unique concerns not present in other sponsorship categories. Legal and reputation issues can make partnerships difficult, and need to be discussed and understood between the sports and betting industries in order to best capitalise on this opportunity.
Betting on Sports America is a unique event that offers just that with more than 1,500 executives from the worlds of sports betting, sports, casinos, tribes, regulators and lotteries coming together to look ahead into new US market.
The event will present 175 expert speakers across 40 sessions and 3 conference rooms to cover the most relevant topics from the emerging US sports betting market. The 61,000 sq ft large exhibition floor will bring you 60 exhibitors, world class hospitality, and the very best networking and business opportunities.
Each evening there will be complimentary dinner and drinks networking receptions at venues such as Jay Zâs 40/40 club, Meadowlands Racetrack rooftop bar, and Sky Room rooftop bar in Manhattan.
For further information about the event, check out the Betting on Sports America website.
Gambling in the USA
Gaming Americas Weekly Roundup â July 15-21
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/globe-2269653_1280-1-3.jpg)
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has congratulated the Pennsylvania Lottery on becoming the first in the US to launch eFastPlay, a new eInstants category offered by IWG. In Pennsylvania, the Lottery is branding this new category as EZ âeInstantsâ. The Lotteryâs new EZ category broadens the appeal of its online programme to players who prefer a more simplified instant play experience.
Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behaviour and setting a new industry standard for data-driven marketing.
Relativity Acquisition Corp. announced that it has entered a letter of intent (LOI) providing for a proposed business combination (the Transaction) that will result in Relativity acquiring 100% of the outstanding equity and equity equivalents of Mazaii Corp Ltd. The Transaction values the Company at an initial enterprise value of $500 million.
Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America. Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specialises in note handling equipment and age and identity verification technology.
A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
The National Council on Problem Gambling (NCPG) has launched the Tribal Advisory Council. While NCPG has worked with Tribal gaming entities for many years, the formation of the Tribal Advisory Council represents a deeper level of collaboration to address matters of responsible gambling and problem gambling that are of importance to Native American communities.
Partnerships
Ballyâs Twin River announced that it has partnered with nationally recognised Maverick Gaming to elevate the poker room experience and rebrand the poker area to the Ballyâs Maverick Poker Room. The collaboration aims to create the ultimate poker experience for players of all levels, increase revenue generated by the Ballyâs poker offering and create new jobs. Ballyâs will continue to operate and manage the poker room which consists of approximately 23 tables, all located on the smoke-free second floor of the casino.
CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactiveâs strategic expansion within the Latin American market, extending the companyâs footprint in Chile. The integration of CT Interactiveâs diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging and regulation-compliant gaming content.
Ontario Lottery and Gaming Corporation has entered into a partnership with the Canadian Olympic Committee and Canadian Paralympic Committee and has become the Official Ontario Lottery Partner of Team Canada for the upcoming Paris 2024 Olympic and Paralympic Games.
Gambling in the USA
Gaming Americas Weekly Roundup â July 8-14
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/globe-2269653_1280-1-2.jpg)
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The CT Lottery has launched its iLottery platform. Players can participate in the fun of online lottery and their favourite draw games by visiting ctilottery.org or by downloading the CT Lottery mobile app on the iOS platform (Android app to follow next month). The app comes with exciting new features that allow players to personalise their lottery experience, such as saving favorite numbers and wagers, grouping preferred games for easy purchasing and setting limits for wagering and time spent on the app.
Talking Stick Resort, an enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC), announced that it was named âBest Casinoâ in azcentral.comâs 2024 Community Choice Awards. The casino-resort was nominated along with three other casino properties in the Valley by the public as part of the East Valley, Best of the Desert portion of the awards programme.
International Game Technology PLC announced that IGT PlayDigital recently added the highly anticipated Prosperity Link game to its iGaming content library in the US. This development makes the widely recognised casino game available for commercial iGaming operators in Pennsylvania, Michigan, New Jersey, Connecticut and West Virginia.
Raketech has announced that the Company has reached an agreement to divest its non-core US advisory business. The total sale proceeds amount to USD 2.25 million settled partially on closing and via an ongoing revenue share agreement.
Partnerships
NetBet Mexico and popular online gaming provider Octoplay have announced an agreement that will make Octoplayâs games available for NetBet Mexico customers to enjoy. Despite only being founded in 2022, Octoplay has rapidly established itself as an influential member of the iGaming industry, developing multiple entertaining and popular slots such as Lollicat, Eternal Clash and Shaolin Panda Chaos Reels â which are among the flagship new Octoplay titles being made available to NetBet Mexico customers.
SCCG Management, a leading global advisory firm in the gaming industry, has announced a sponsorship partnership with Blurify, an award-winning expert in software development with a niche focus on the iGaming sector. This collaboration aims to leverage SCCGâs extensive client partner ecosystem and deep market insights with Blurifyâs technological expertise to explore new opportunities and drive innovation in the gaming industry.
International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a seven-year contract with the Colorado Lottery to install all-new world-class products and solutions. The contract is expected to run through July 12, 2032, and includes seven, one-year extension options. As part of the new contract, the Colorado Lottery will receive IGTâs Aurora central system, replacing the current lottery central system.
JCM Global (JCM) has installed its award-winning iVIZION bill validator and ICB Intelligent Cash Box system at the historic Fair Grounds Race Course & Slots in New Orleans. JCM upgraded its UBA bill validator to iVIZION and installed ICB on each of the 620 slots at Fair Grounds. Previously, JCM installed its GEN5 Thermal Printer at Fair Grounds, and now with iVIZION and ICB, the path is open for the property to take full advantage of JCMâs FUZION technology in the future.
Gambling in the USA
Innovative Technology Americas welcomes Jeff Tash, Business Development Manager
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/welcome.jpg)
Innovative Technology Americas, Inc. welcomes Jeff Tash, Business Development Manager for North America. Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.
Welcoming Jeff to the US team, Lauren Fabbri, Business Development Manager for the gaming side of the business, said, âJeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.â
Commenting on his role, Tash said, âI am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. Iâm up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.â
Fabbri continued, âJeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.â
Concluding Tash said, âI am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.â
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