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Gambling in the USA

Betting on Sports America hits major leagues with sporting delegates

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Betting on Sports America hits major leagues with sporting delegates
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Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting trade show in the country taking place at the Meadowlands Exposition Center in New Jersey from 23-25 April.

Representatives from teams in the NFL, NBA, MLB, NHL, and MLS, as well as from international leagues such as La Liga will be attending Betting on Sports America, including the Los Angeles Rams, New York Jets, Miami Dolphins, New York Knicks, Charlotte Hornets, Philadelphia 76-ers, Cleveland Cavaliers, New Jersey Devils, Texas Rangers, Philadelphia Union and New York Red Bulls.

The agenda will touch on a number of issues interesting to sports teams, such as data, integrity and sponsorship. Among the 175 speakers across the two days are: Keith Wachtel, Chief Revenue Officer and Executive Vice President at NHL; Scott Kaufman-Ross, Head of Fantasy & Gaming at NBA; Andy Levinson, SVP – Tournament Administration at PGA Tour; Dennis Drazin, CEO at Monmouth Park racetrack; Joe Januszewski, CRO at Texas Rangers; Shelly Cayette, VP, Global Partnerships at Cleveland Cavaliers; Bill Ordower, EVP and General Counsel, Major League Soccer; and Kenny Gersh, EVP Gaming & New Business, MLB.

The agenda also features three members of US sports royalty in the shape of MLB superstar Ryan Howard and Philadelphia Eagles legend Brian Westbrook, who will be discussing investment in the sports industry, and NFL record holder and Hall of Famer Morten Andersen, who will talk about the NFL’s ability to reach audiences.

Jaap Kalma, Business Development Director at conference organiser SBC (Sports Betting Community), explained: “The response we’ve had to Betting on Sports America from the sports world has been fantastic. Using our expertise in sports sponsorship elsewhere in the world where sports betting is more established, we have been able to curate a dedicated track with seven sessions that addresses various aspects of this enormous opportunity and potential issues now that sports betting is ready to explode in the US.

“During my time at AC Milan and Ferrari the importance of aligning your offering based on a deep understanding of sponsor markets was a key element of the job and it will be no different in the US.”

Following the PASPA decision, the number of states now regulating sports betting is expanding at an incredible pace and opportunities are opening across the country.

Sports leagues and sports teams obviously have an intrinsically close relationship with the betting industry. The betting & gaming category brings enormous revenue to sports in Europe, through sponsorship or other commercial partnerships ranging from data provision to hospitality sales.

Therefore it’s no surprise US sports teams and leagues are closely following market developments and several pioneering deals have already been announced.

Betting partnerships, however, also bring unique concerns not present in other sponsorship categories. Legal and reputation issues can make partnerships difficult, and need to be discussed and understood between the sports and betting industries in order to best capitalise on this opportunity.

Betting on Sports America is a unique event that offers just that with more than 1,500 executives from the worlds of sports betting, sports, casinos, tribes, regulators and lotteries coming together to look ahead into new US market.

The event will present 175 expert speakers across 40 sessions and 3 conference rooms to cover the most relevant topics from the emerging US sports betting market. The 61,000 sq ft large exhibition floor will bring you 60 exhibitors, world class hospitality, and the very best networking and business opportunities.

Each evening there will be complimentary dinner and drinks networking receptions at venues such as Jay Z’s 40/40 club, Meadowlands Racetrack rooftop bar, and Sky Room rooftop bar in Manhattan.

For further information about the event, check out the Betting on Sports America website.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Michigan Gaming Control Board recently convened a panel discussion focused on college sports betting regulations and compliance measures. The June 3 informative session offered insights into the intricacies of governing college sports betting, emphasising the importance of maintaining integrity within the industry.

Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.

Oxygen Esports announced the establishment of Quick Fix Media (QFM), a new, independent esports content and media incubator. QFM’s charter provides material and strategic assistance to community-based esports news, content and media outlets, to support their growth in esports coverage and community cultivation.

Fanatics Betting & Gaming has appointed Selena Kalvaria as Chief Marketing Officer to lead brand development, leveraging an integrated marketing approach to drive creativity and growth through oversight of Brand Management, Media, Content, Creative and Communications. Selena joins Fanatics’ betting division after three years at luxury label Gucci, where she was most recently SVP, Brand & Client Engagement for its Americas business.

Boyd Gaming Corporation announced the appointment of Michael A. Hartmeier to its Board of Directors. Hartmeier is the former group head of lodging, gaming and leisure investment banking for Barclays, and previously served as group head for hospitality and gaming for both Lehman Brothers and Credit Suisse First Boston.

Mohegan announced the promotion of Nelson Parker as the company’s Chief Strategy Officer. Parker was previously the SVP of Strategic Development for Mohegan. In this new role, Parker is responsible for identifying, assessing and executing growth opportunities and strategic new ventures for the company.

RotoWire.com has launched its latest innovation: the “Picks & Props” app. Unveiled within the app store earlier this month, it is now easier than ever to stay up to date on recommendations and predictions for all fantasy pick’em and players props from any mobile or tablet device.

Partnerships

Blazesoft’s Zula Casino has entered into a partnership with Casimba Gaming, which will see it become its newest aggregation partner. Through this alliance, Habanero’s hit slot titles like Laughing Buddha, Disco Beats and Lucky Lucky were launched on ZulaCasino.com. With the popular online social casino gaining access to Casimba Gaming’s entire content portfolio from more than 95 of the industry’s top studios, users can discover fresh titles in the lobby’s “New” category.

The Atlantic Coast Conference (ACC) and Integrity Compliance 360 (IC360), formerly U.S. Integrity and Odds On Compliance, have announced a comprehensive partnership. This partnership will provide each ACC member institution access to Integrity Compliance 360’s integrity monitoring technology and data insights. The proprietary integrity monitoring technology analyses various data sets to identify irregular contest-level officiating and wagering patterns proactively.

Midnight Gaming Corporation announced that it has entered into a Venue Event Booking Services Agreement with Compass Arena. The agreement gives Midnight a five year exclusive service period to provide esports and gaming events, conventions and tournaments to Compass.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 3-9

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

BetConstruct is set to showcase its extensive array of leading-edge products and solutions at the Peru Gaming Show, Jockey Exhibition Centre, Lima, from June 12 to 13. The Peru Gaming Show (PGS), with 21 years of history, is Latin America’s largest gaming fair bringing together top brands, slot machine manufacturers, software developers and platforms for online games and sports betting.

OLG has begun the process of selecting a technology platform provider to replace aging, back-end lottery technology systems. On May 31, 2024, a Request for Proposal (RFP) was posted on MERXTM to initiate this work. The future implementation of a new lottery platform will give OLG the foundation needed to capitalise on emerging technological trends and offer market-leading products and experiences.

Jackpot Digital Inc., a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has completed the installation of one Jackpot Blitz casino machine at Gray Wolf Peak Casino, located in Missoula, Montana. Currently, the Company has over 70 Jackpot Blitz tables in the field. The Company’s order book continues to grow and now includes more than 90 additional Jackpot Blitz tables, an increase of approximately 120% over the current installation base.

Bragg Gaming Group announced the appointment of Robbie Bressler as interim Chief Financial Officer, effective July 1, 2024. Bressler brings a wealth of experience to the role, previously holding senior finance positions, including SVP Finance, at Bally’s Corporation, Gamesys Group plc and The Intertain Group Ltd. He is currently serving as CFO of ForumPay Ltd., a crypto payment processing company. He began his career at Ernst & Young, where he spent over a decade in their financial services assurance group.

Evolution announced that its highly successful, world-leading Crazy Time live game show has launched to online players in Pennsylvania and West Virginia. Pennsylvania and West Virginia have become the latest states to join Crazy Time’s much-anticipated US rollout, following the game show’s US debut in New Jersey in December last year.

Partnerships

PENN Entertainment has announced that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organisation’s exclusive Official Gaming Partner. The partnership includes sponsorship of Canada’s marquee national golf championships, the RBC Canadian Open and CPKC Women’s Open.

BetMakers Technology Group Ltd has announced that it has signed two-year market access and content agreements with bet365 relating to New Jersey and Colorado. Under the agreements, bet365 will be licensed by BetMakers to offer fixed odds bets on thoroughbred horse racing to bet365 customers within New Jersey. Bet365 will also be licensed to distribute BetMakers’ thoroughbred racing content to bet365 customers in New Jersey and both thoroughbred and harness racing in Colorado.

Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto. The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 27-June 2

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

DraftKings Inc. announced the completion of its previously announced proposed acquisition of Jackpocket Inc. This acquisition empowers DraftKings to tap into the expansive U.S. lottery vertical, while expanding its position in sportsbook and iGaming by enhancing customer lifetime value and bolstering customer acquisition capabilities.

ODDSworks announced that Kunal Mishra has been appointed as Chief Strategy Officer and COO, enhancing its leadership team. Prior to joining ODDSworks, he was Chief Operating Officer – Americas, for Bragg Gaming Group where he was instrumental in expanding the company’s day-to-day business operations throughout America.

Caesars Entertainment and the World Series of Poker (WSOP) announced the launch of an all-new real-money poker platform, WSOP Online that combines player pools in Michigan, Nevada, and New Jersey into one network. The move makes online poker history, as WSOP becomes the first poker operator to pool liquidity across three U.S. jurisdictions.

Galaxy Gaming has appointed Steve Kopjo as the company’s new Chief Financial Officer. Amid an impressive career in the gaming industry, Kopjo joins Galaxy Gaming on May 28, bringing extensive experience from senior finance and accounting positions held at various publicly traded gaming companies.

Harrah’s Cherokee Valley River has opened its casino floor addition, representing a significant milestone in a $275 million expansion project. Spanning 25,000 sq. ft., the extended casino floor features a curated selection of gaming options. Players can now try their luck at one of the 300 new slot machines or eight additional table games.

Partnerships

Carnival Cruise Line is welcoming more casino players to join the fun on board its fleet of 27 ships by partnering with Bally’s Corporation, one of the world’s leading gaming and entertainment companies, to extend cruise benefits to Bally’s Rewards guests. In addition to special events, Bally Rewards’ Legend, SuperStar and Star tier guests are now eligible for complimentary and discounted Carnival cruises. The new partnership between Carnival and Bally’s also extends the reach of both brands.

International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contracts with the Mississippi Lottery Corporation for an additional three years to continue providing online gaming systems and instant ticket services through Dec. 1, 2029. As part of the agreements, IGT will deploy a mobile convenience app, new GameTouch 28 self-service terminals and its Sales Wizard retail automation tool.

SCCG Management announced its role as the title sponsor for the highly anticipated 1st FightPFC Rio Challenge, set to take place on July 20, 2024, at Legustarecreio. Pillow Fight Championship is the world’s first professional pillow fighting league, featuring professional fighters engaging in intense, fast-paced and family-friendly combat. This unique sport, renowned for being a safe alternative to traditional combat sports, offers cardiovascular benefits and an exhilarating experience for participants and spectators alike.

Betlounge is the new website integrated with Pay4Fun. The platform arrived to bring a wide range of entertainment options to the Brazilian public. Betlounge’s interface is fun and simple, making navigation easy and fun. In addition, the site offers a wide selection of bonuses, promotions, agile support, among other resources.

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