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Altenar continues regulated market mission with Malta licence

George Miller

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Altenar continues regulated market mission with Malta licence
Reading Time: 2 minutes

 

Altenar has set about acquiring more customers from regulated gambling markets after collecting a B2B sports betting licence from the Malta Gaming Authority (MGA).

This recognition allows Altenar to work with Malta-licensed operators to offer betting services including extensive in-play coverage and the popular cash out feature.

The licensing process for this Type 2 B2B licence took just over five months which, according to Altenar CEO Stanislav Silin, is “relatively quick given that the regulatory regime in Malta changed in August 2018, and quite a number of providers had to go through the process of getting a new licence all at the same time”.

The MGA licence covers a lot of common ground in terms of requirements typically present in country specific regulation, and is, therefore, a good base standard to cater for subsequent expansion into such jurisdictions.

Silin added that securing the licence – which followed the firm’s approval to service the Romanian market in September 2018 – was a key stepping stone towards becoming “one of the best sportsbook providers on the market”.

“This isn’t our first licence, as we already have one issued in Romania,” he explained. “It definitely won’t be the last either, but it is certainly the most significant so far, and one that should allow us to progress further along our path following our strategy of gaining recognition and acquiring customers in regulated markets.

“Meeting the stringent compliance tests and regulatory requirements set by the MGA is definitely an important step as we seek to become one of the best sportsbook providers on the market – an ambitious vision that we are slowly making a reality.”

It’s been a fast start to the year for Altenar, who secured its first regulated customer for the Romanian market in January through Red Sevens.

Just two months later, the firm powered the launch of Fastbet.it, a new brand for established Italian sports betting and gaming operator Replatz – one of 70 licensees confirmed by the country’s gaming regulator Agenzia delle Dogane e dei Monopoli (ADM).

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

Spelinspektionen Penalises United Lottery Solutions

Niji Narayan

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Spelinspektionen Penalises United Lottery Solutions
Reading Time: 1 minute

 

Spelinspektionen, the Swedish gambling regulator, has issued an official warning and financial penalty of SEK700,000, around $73,30o on United Lottery Solutions, after the operator breached national laws on lottery betting.

The regulator said that United Lottery Solutions had been offering players in Sweden the opportunity to bet on the outcome of various lottery games via its Lottoland.se site, including Eurojackpot.

State-owned Svenska Spel holds the exclusive licence to market lottery games in the country, including Eurojackpot, and Spelinspektionen said that it did not grant permission to United Lottery Solutions to offer betting on its lotteries.

Spelinspektionen also noted United Lottery Solutions has been offering online scratchcards via Lottoland.se, despite this form of gaming not being covered by its Swedish licence.

The regulator said that although United Lottery Solutions has now stopped offering betting on Swedish lotteries and scratchcards, such activities had been going on for some time and the violations were judged as serious.

Spelinspektionen said the warning and penalty fee is based on the severity of the infringement and the operator’s turnover on the Swedish market.

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Compliance Updates

ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App

Niji Narayan

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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App
Reading Time: 1 minute

 

The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine their advertising targeting strategies, after their promotions appeared in Looney Tunes: World of Mayhem, an app seen as being of particular appeal to minors.

Flutter Entertainment responded that the ad had been placed by mobile engagement platform Tapjoy. Following the ASA’s complaint, it discovered that the app’s publisher had mistakenly opted in to accepting advertising content at a “mature-plus” level for the app.

William Hill also said the fault lay with the game publisher, but added that it should not have appeared in the app regardless of who was at fault. It had blacklisted the app, meaning its ads would no longer appear in Looney Tunes: World of Mayhem, via Tapjoy or any other affiliate.

ASA upheld its complaint, pointing out that the app had a PEGI 7 rating in the UK Google Play store, meaning it was suitable for players aged seven and above. “Given the use of cartoon characters, cartoonish violence and the relatively simple nature of the game, we considered it was likely to appeal to many under-18s,” ASA said.

It added that the app was likely to be of particular appeal to minors and that its player base was likely to include under-18s. It noted that Tapjoy’s platform allowed advertisers to target campaigns using interest-based data gathered from gaming preferences and self-reported demographic data, such as dates of birth.

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Compliance Updates

California Tribes to Continue Fight for Protecting Gaming Exclusivity

Niji Narayan

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California Tribes to Continue Fight for Protecting Gaming Exclusivity
Reading Time: 1 minute

 

The United States District Court for the Eastern District of California has dismissed the lawsuit filed by the Yocha Dehe Wintun Nation, the Viejas Band of Kumeyaay Indians and the Sycuan Band of the Kumeyaay Nation for breach of their respective compacts with the State of California.

The court acknowledged the exclusive right of tribes to conduct banked card games. The ruling constituted a procedural finding by the court that it lacked the power to require the State to enforce the law under the tribes’ compacts.

The court reasoned the State had not promised to protect the tribes’ right to gaming exclusivity ― despite compact language acknowledging “the exclusive right” each tribe enjoyed under its Compact “to operate a gaming facility in an economic environment free of competition from the operation of slot machines and banked card games on non-Indian lands.”

Notably, the State does not dispute the merits of the case. To the contrary, as detailed in the tribes’ complaint, various high-ranking representatives have acknowledged that the California cardrooms are playing unlawful house-banked card games, and are also playing blackjack, which is illegal under the Penal Code. But, the State is doing either little or nothing to stop the cardrooms’ unlawful conduct.

Despite the court’s ruling, the tribes will continue their efforts to preserve the rights guaranteed to them.

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