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EveryMatrix Press Releases

EveryMatrix powers the relaunch of Mybet brand

George Miller

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EveryMatrix powers the relaunch of Mybet brand
Reading Time: 2 minutes

 

EveryMatrix is delighted to support the relaunch of Mybet, a well-known name in the iGaming industry. Mybet’s new back-end is now powered by EveryMatrix’s GamMatrix, the flexible and scalable gaming management platform.

After being acquired by an investment group in December 2018, Mybet went through an extensive reconstruction process and is now relaunching its operations across many European markets through a licensing partnership with Rhinoceros Group.

EveryMatrix provides Mybet with a fully managed platform which delivers player management, seamless wallet, CMS, in-depth customizable reporting, fraud detection and prevention tools. GamMatrix supports responsible gambling rules for multiple EU jurisdictions: reality checks, self-exclusion/time-out mechanism, various gambling limits (deposit, loss, wagering) and many more.

EveryMatrix also provides payments processing via MoneyMatrix, a licenced and regulated Financial Institution which provides access to over 150+ payment solutions.
Mybet will uphold full control over the user experience by using EveryMatrix’s Web APIs for building their new mobile-first front-end.

Tobias Carlsson, Rhinoceros Group CEO, said: “We have a longstanding relationship with EveryMatrix, and both parties have helped the other to successfully compete in the marketplace. We are confident this great cooperation will continue also with Mybet. Mybet was one of the pioneers in the German sports betting field, and together with EveryMatrix and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”

Stian Hornsletten, Co-founder of EveryMatrix and CasinoEngine CEO, commented: “We already have a strong partnership with Rhinoceros Group and we gladly stepped up to the challenge of helping Mybet create such detailed integration. Mybet is a powerful brand with high notoriety and we are pleased to provide our technology for their renewed journey. The new integration is a solid proof of GamMatrix and CasinoEngine’s high-availability, scalability and performance.”

Mybet’s sports betting operations are powered by the established sportsbook provider Kambi, which is now integrated with EveryMatrix’s back-end platform to bolster the operator’s growth.

 

About Mybet:
Founded in 1998, Mybet is Germany’s pioneer in online sports betting and has throughout the years provided betting services to millions of customers. Mybet is since December 2018 under new ownership. Mybet was relaunched in April 2019 and has in a short period of time re-established itself as a leading contender in the markets it operates in.
Mybet’s ambition is to provide its customers with a seamless mobile betting experience, enabling them to find their favourite bets whenever and wherever they like.
Learn more at www.mybet.com.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers. Learn more at www.everymatrix.com.

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EveryMatrix launches Elbet’s games portfolio on CasinoEngine

George Miller

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EveryMatrix launches Elbet’s games portfolio on CasinoEngine
Reading Time: < 1 minute

 

B2B technology provider EveryMatrix continues to extend CasinoEngine’s coverage through a new partnership with virtual sports specialists Elbet. CasinoEngine clients can now increase their virtual games offering with Elbet’s entire portfolio of virtual sports, bingo and table games.

Founded in Serbia in 2002, omnichannel gaming provider Elbet has a long track record in producing high-end virtual games, currently successfully employed by 100 operators on three continents, including 4 state lotteries.

With over 11,500+ titles from 175+ providers and 450+ local and global jackpots, CasinoEngine is the go-to content library in iGaming. EveryMatrix is permanently increasing the coverage to the benefit of its clients looking to enter promising and newly regulated markets, deliver fresh content to their players or renew their existing game collection.

Amund Stensland, COO of CasinoEngine at EveryMatrix, says: “We are delighted to deliver Elbet’s portfolio of virtual games to our customers. Elbet offers a comprehensive offering, including dog and horse racing, virtual football, different kinds of virtual table games and virtual lotteries, which I am sure will be highly appreciated by operators looking to diversify their current casino offering.”

Shivan Patel, Head of Global Sales at Elbet, adds: “There is no doubt that EveryMatrix has an incredibly successful platform and large distribution channel. We are excited to partner with leading operators whilst increasing our online presence via EveryMatrix. We are jointly looking forward to a growing, successful partnership.”

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EveryMatrix Press Releases

EveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine

George Miller

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EveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine
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B2B tech provider EveryMatrix announces a new strategic partnership with real-time gamification platform CompetitionsLabs. In addition to its powerful bonus system, CasinoEngine will now offer its clients an advanced toolkit and several player engagements features to optimise acquisition and retention campaigns.

Through the new integration with CompetitionLabs, CasinoEngine‘s clients will enjoy a large selection of gamification tools, such as tournaments, leader boards and mission-based achievements, which can significantly improve player retention and lifetime value.

Gamification’s positive effects include increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours, thus helping operators’ in their responsible gambling efforts.

Stian Enger Pettersen, CEO of CasinoEngine, says: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”

Julian Steinwender, Chief Engagement Officer of CompetitionLabs, adds: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”

 

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EveryMatrix Press Releases

Stian Enger Pettersen to lead EveryMatrix’s Casino Unit as Chief Executive Officer

George Miller

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Stian Enger Pettersen to lead EveryMatrix’s Casino Unit as Chief Executive Officer
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EveryMatrix is delighted to announce the naming of Stian Enger Pettersen as Chief Executive Officer for the company’s casino business unit. Previously, Stian Enger drove the product development of CasinoEngine and BonusEngine solutions.

After graduating from Washington State University with a degree in International Business, Stian Enger started his career in iGaming in 2005. He successfully managed several B2C operations before joining EveryMatrix in 2015 as a Product Owner. Stian was deeply involved in shaping the casino platform and building the BonusEngine, a state-of-the-art system designed to help casinos and bookmakers tailor sophisticated acquisition and retention strategies.

In the past 5 years, Stian Enger Pettersen’s advanced technical expertise and deep business understanding of how casinos should operate in today’s competitive landscape, propelled CasinoEngine forward and helped long-time clients such as Norsk Tipping or Wunderino to surpass their ambitious targets, while securing new exciting partnerships with large operators such as Paddy Power Betfair and OPAP, among others.

Ebbe Groes, EveryMatrix Group CEO, comments: “The last couple of years have been fantastic, with many achievements and growth. CasinoEngine is our best product, and without any doubt, the number one iGaming integration platform. I couldn’t think of anyone more capable and experienced than Stian to take over the business and continue to scale it up.

“Stian has been with us for many years and knows the casino vertical inside-out. He did an incredible job with BonusEngine, which is now one of our biggest differentiators on the market. He’s hands-on, with both business and technical understanding, which is very rare, and has a clear vision which resonates very well with our team.”

Stian Enger Pettersen, CasinoEngine CEO, says: “It is a pleasure to be involved in a very successful product which re-shaped the way our clients compete in the casino space. I’m excited to continue the good work we’ve done in the past years and help casinos be more competitive, profitable, and exceed all their goals.”

Established in 2012, CasinoEngine is the number one integration and productivity platform and the largest library in iGaming. Featuring a wealth of content, 11,500+ games across 175+ providers and 450+ local and global jackpots, CasinoEngine is the go-to content source for the worlds’ top-performing brands.

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