Gaming content developer 1X2 Network has extended its partnership with platform provider Digitain. As per the deal, Digitain will gain access to additional third-party game studios via 1X2 Network’s 3PI aggregation platform.

The 3PI game aggregation platform provides online gambling operators with seamless access to innovative and exciting developers whose titles can help them stand out from their rivals.

“We are delighted to have extended our already successful partnership with Digitain and to provide them with access to hundreds more titles with the click of a button. 3PI provides variety and quality whilst maintaining 1X2’s rich tradition of fantastic service and account management, and with the ability to add the likes Leap Gaming virtual sports games at this time really can be of benefit to Digitains customers while there is a lack of sports on offer,” Kevin Reid, CCO of 1X2 Network, said.

“1X2 Network’s proprietary games have become an integral offering for our global operator partners and their players, so it made perfect sense for us to build on this partnership and take additional third-party titles via 3PI. Being able to offer an even more broad range of Virtual Sports and additional casino content at this time could never be more important for our partners, 3PI offers us just that,” Samvel Mkrtumyan – head of external communication at Digitain, said.

Golden Race, the Malta-based cross-platform gaming provider, has launched its virtual sports content on online casino platform provider Blue Ocean Gaming via the game centre.

“As the first fully managed Virtual Sportsbook in the industry, our games are a perfect alternative during times with low or none real sports at all. We are very happy to join Blue Ocean Gaming to offer their clients the best content,” Martin Wachter, CEO and Founder of Golden Race said.

“We are very pleased to welcome Golden Race; the content will be a great addition to our virtual sports offering made available through GameHub game aggregation. Especially in the situation we are currently in, when all the major real sports events are being cancelled or postponed, we are getting many demands for the virtual sports content, therefore we are looking forward to being able to upsell the games to our operators,” Blue Ocean Gaming said in a statement.

World’s first officially branded virtual tennis product will feature ATP premier tournaments

IMG ARENA, a leading sports betting service and content hub, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. The game will be available in April and will help sportsbook partners fill the void whilst the ATP Tour is suspended.

This new deal expands the longstanding partnership between IMG ARENA and ATP Media and is the first time they have launched a virtual sports offering.

IMG ARENA is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.

This unique and exclusive product is evidence of the ATP Media’s innovation strategy and adds to IMG ARENA’s growing portfolio of virtual products, which also includes golf, motorsport, football, horse racing, speedway, greyhound racing and cycling.

As the broadcast arm of the ATP Tour, ATP Media provides centralised media distribution across the ATP Tour, host broadcast production for the Nitto ATP Finals and ATP Masters 1000s, world feed production for the ATP 500s, Next Gen ATP Finals and certain ATP 250s, as well as the international distribution for the ATP Cup.

Mark Webster, CEO of ATP Media, said: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG ARENA to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments.

“Together we are creating a compelling, always-on product that will boost and diversify our sports betting offering, while helping to continue to further develop our international footprint.”

Freddie Longe, Managing Director at IMG ARENA, said: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product.

“When we invested in virtual sports specialists Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. ATP Media share this vision and desire to evolve the way that its fans could connect with tennis. The result is a game-changing product that maximises player engagement and operator returns. As with all of our virtual sports offerings, we have developed the most realistic look, feel, and betting experience.”

Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG Arena processes official data for more than 45,000 sporting events per year. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe.