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BtoBet Press Releases

BtoBet Pens “Guazubet” Deal in Argentina

George Miller

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Christian Maglia Is The New Chief Commercial Officer Of Magellan Robotech, Division B2B Of The Stanleybet Group
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Wildar Gaming, BtoBet’s Certified partner for the Latin American region, has penned an agreement with GuazuBet, an Argentinian operator licensed specifically in the province of Misiones. The agreement will allow the operator to make use of BtoBet’s platforms to deliver an optimal user experience to its fold of players. This has been the latest of a series of partnerships throughout this first two quarters of the year, which has seen BtoBet expand significantly its footprint particularly in the LatAm and African markets.

Focusing on setting a high standard of UX, GuazuBet will be delivering a diverse portfolio of offerings to its players based on local and international sports betting – including live sports events – and online and live casino.
Wildar Gaming’s General Director, Nicolas Enjamio, stated his satisfaction at the growth of BtoBet’s White Label Partnership Program in the Latin American region, a region that he expects to be hugely transformed in the next few years. He stated that the evolving nature of the whole region, not only from a technological but also from a jurisdictional point of view, requires deep knowledge at a local level.

An insight that is also shared by BtoBet’s CEO, Alessandro Fried, who stated that many operators have a tendency to err by adopting a single approach to the whole Latin American region. “This is obviously not the case,” stated Fried. “Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”

He further added that it was due to the region’s unique characteristics that BtoBet has expanded its presence physically in the region. “Wildar Gaming constantly monitor the region’s evolving situation, making them an ideal extension for BtoBet across the whole of LatAm providing White Label Operators with the required guidance, and knowledge needed for their target market.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

BtoBet Opens for US Market Opportunity

George Miller

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BtoBet Opens for US Market Opportunity
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BtoBet CMO says time is ripe for strategic partnerships to expand in the US

Global iGaming platform provider BtoBet is set to expand in the highly prospective US market with company CMO Sabrina Soldà stating that the company is working on local potential strategic partnerships.

“Since PASPA was overturned, we have embarked on a very deep analysis of what the market requires. As firm believers that there is no common formula that ensures success in every global market, we needed to ascertain an augmented betting experience to the US players, who are even more exigent than their European counterparts in terms of UX,” stated Soldà. “It is with this in mind, that unlike the vast majority of platform providers, BtoBet is able to provide operators with unrestricted freedom, unlocking the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.”

Soldà further added that whilst there has been major hype with some states like New Jersey and Pennsylvania having already expanded legalized gambling, a number of other states are expected to follow suit, and this further increases the attractiveness of the local industry as more operators seek to take hold of the opportunity.
She further expressed her confidence that through these strategic partnerships, BtoBet will rapidly expand in the region and become the supplier of choice for a holistic omni-channel betting ecosystem, that is wholly player-centric.

BtoBet will be flying to Las Vegas to attend the G2E Las Vegas event, with operators provided with a demo to analyse

BtoBet’s approach to deliver an augmented UX can aide their businesses in gaining a larger market share. Interested operators can ask for a demonstration by sending an email to [email protected]

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Africa

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
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BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet Shortlisted For Esports at CEEG Awards 2019

George Miller

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BtoBet shortlisted for CEEG Awards
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Sabrina Solda: “Pleased to be considered as one of the main contributors in the region for a market with immense potential”

BtoBet is pleased to note that it has been shortlisted in the Best Overall eSports Service Provider for this year’s Central and Eastern European Gaming Awards.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated that BtoBet is always keen on improving its provision of iGaming technology to online casino and bookmakers alike, and the fact to be shortlisted in this important category demonstrates not only the validity but also the level of excellence of its core technology.

Soldà further added that eSports is surely one of the industry’s most interesting verticals, with its year-on-year increments making it the fastest growing market in the industry. “I perceive enormous growth in regards to eSports in the short to medium term, especially with the ever increasing use of smartphones and social media, which directly result in increased player engagement in this vertical.

“At BtoBet we do not only understand the true potential of this market, but more importantly what the players themselves want, and thus are always evolving our products to augment engagement and enhance the user experience.”

The CEEG Awards aim to reward the hard work of gaming software suppliers, operators and service providers that are active in the Central and Eastern European region. BtoBet will look forward to the 24th of September to find out the winners that will be announced at the exclusive event that will be held at The Ritz-Carlton in Budapest.

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