Industry News
Degree 53 successfully completes Betfred.com website migration
Degree 53, specialists in the UX, design and software development for the online gambling industry, have finalised the migration of the entire sports betting website for one of the leading UK bookmakers and their long-term client, Betfred. The developers created a fully adaptive web application, utilised across Betfred.com, to support access for all devices and enable product owners to easily manage it from a single codebase. The project has improved the overall user experience and increased efficiency of managing the site.
Degree 53 built a fully responsive framework to enable all website features to respond to the customer’s device. This means that Betfred’s website changes its layout and content responsively to adopt the best view. Betfred already had a tablet view in the new framework and Degree 53 extended this to desktop. The team built new frontend templates for all website features and functionalities to have a desktop version – Lotto, Games, Bingo and Virtual, PickYourPunt Builder, Racing Post data and Watch Live. This has made Betfred.com more user-friendly and easier to interact with on all platforms.
Previously, Betfred was using two separate codebases for web and mobile views respectively (Betfred.com and Betfred.mobi). This required doubling up on any updates that needed to be built and released for both platforms, which added time, resource and cost to manage. As Degree 53 had built Betfred.mobi and have been supporting Betfred with the development and design of their products, the team took up the migration of the entire codebase to help the operator improve the running of the website and increase its efficiency.
Rakesh Chablani, managing director of Betfred Digital comments: “This project has been very important to us and has changed how we operate our digital channels. Before, managing two separate codebases had been quite challenging in terms of launching updates, fixing issues and adding new content in general. This meant that we had to employ two different teams, which also incurred additional costs. We’d created one of the easiest sportsbook apps and we wanted to bring the same experience to desktop. The website migration has been a massive success and we have already noticed how much quicker and easier it is to have just one codebase. Our customer feedback has also been very positive and I am glad that, together with Degree 53, we’ve been able to create a modern product that our customers can access regardless of their device. ”
Andrew Daniels, managing director at Degree 53 says: “The Betfred website migration is one of our biggest projects to date. It involved a significant amount of work to ensure there would be no downtime to Betfred services and all features were supported on any type of device. We carried out various performance tests to address this and designed frontend templates to adapt to relevant screen sizes for maximum efficiency. I’m happy that we’ve been able to help Betfred once again to not only offer an intuitive product for their customers, but also help them reduce operational costs with this migration. I’m excited to see where this project will take us and look forward to our continued partnership.”
Degree 53 has been working with Betfred for over five years. They created the Betfred mobile sportsbook in 2014 and have been continuously developing it alongside other services from the bookmaker.
About Degree 53:
Degree 53 is a leading online gambling technology provider, specialising in the development of bespoke gambling and betting platforms, web and mobile solutions, as well as UX, design and consultancy services. Degree 53 holds the Remote Gambling Software licence accredited by the UK Gambling Commission and its portfolio includes projects, such as comprehensive gaming platforms, sportsbook development, bespoke betting mobile apps and websites, third-party integrations and more. Degree 53 aims to improve the digital experience for the operators and their customers in the gambling industry. More information can be found at www.degree53gaming.com
Casino Games
BetMGM is launched in the Netherlands, bringing an authentic Vegas experience to the Dutch market
The golden Vegas offerings and entertainment of BetMGM is coming to the Netherlands, following a successful launch in the UK. BetMGM will offer a best-in-class Las Vegas experience to deliver a new golden era of online casino and sports betting in the Netherlands. Leveraging LeoVegas Group’s proprietary technology and platform, the launch marks a significant step in the brand’s international expansion.
BetMGM, the entertainment and sports brand known for its golden offerings and authentic Vegas experience, is launching in the Netherlands. The new brand is set to provide customers with exciting new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique and compelling sports promotions. Utilising LeoVegas Group’s proprietary technology and platform, this expansion into the Dutch market represents the second European launch, succeeding a well-received rollout in the United Kingdom.
Gary Fritz, President of MGM Resorts International Interactive, said “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”
Gustaf Hagman, Group CEO at LeoVegas Group, said “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”
Industry News
“Royal Flash” Unveiled by PopOk Gaming – An Exciting Journey Back to Classic Slot Gaming!
PopOK Gaming, a trailblazer in the world of iGaming, is happy to announce the launch of their latest slot game, “Royal Flash.” This classic-style slot game takes players on a fruity escapade, promising an exhilarating journey filled with excitement and grand wins fit for royalty.
Drawing inspiration from traditional fruit machines, “Royal Flash” exudes classic charm with its timeless design and iconic symbols. Set across 5×3 reels and featuring 10 paylines, this game is adorned with familiar fruit symbols such as strawberries, cherries, grapes, and the illustrious Seven symbol.
But the real excitement lies in the gameplay – each Wild symbol that graces the reels expands to form a Wild reel, ramping up the intensity and offering thrilling win potential with every spin. Additionally, keep a keen eye out for the coveted gold bar symbol; landing three or more unlocks a prize from any position on the reels, adding an extra layer of thrill to your gaming experience.
Players can expect to bask in the glory of majestic wins, with the opportunity to claim up to 1,500 times their bet in this modernized twist on a retro-inspired classic. Whether you’re a seasoned slot enthusiast or a newcomer to the world of gaming, “Royal Flash” promises an unforgettable adventure filled with excitement, thrills, and the chance to win big!
Experience the Majesty of “Royal Flash” Today!
Industry News
NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards
NuxGame, the experienced betting and casino software provider, has been recognised at this year’s EGR B2B Awards, receiving a nomination for its Aggregation Platform.
The EGR B2B Awards is one of the most esteemed events in the industry and this shortlisting solidifies NuxGame’s status as a leading casino software supplier and a one-stop shop for casino operators.
Winners are to be selected by a panel of industry experts ahead of the ceremony at The Roundhouse in London on 13th June.
NuxGame’s aggregation platform boasts over 13,600 slots titles from 135 leading providers, which has recently been bolstered thanks to partnerships with the likes of 3 Oaks Gaming, Vivo Gaming and Hacksaw Gaming.
The nomination follows a strong year for the provider, which has made strides in player retention and acquisition tools for its aggregation platform customers with features such as free spins, network tournaments, live streamer promotions and custom thumbnails.
This latest development for NuxGame serves as a testament to its philosophy of staying ahead of the tech curve and harnessing the latest technologies to provide a bespoke and customer-centric service.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “The EGR B2B Awards is one of the most important dates in the iGaming calendar, so we are honoured that our leading casino aggregation platform has been shortlisted.
“It’s fantastic to be recognised in these prestigious awards, as we are dedicated to delivering the most innovative casino game aggregation platform for our customers.”
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