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Betfred launch Racing Post Sport content across their website

George Miller

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Betfred launch Racing Post Betfinder
Reading Time: 2 minutes

 

Betfred has become the first high street bookmaker to roll out the full Racing Post Sport package across their website and mobile app to help engage customers across an array of different sports. The launch of the sports content follows the success of other Racing Post products on Betfred’s digital and retail platforms.

The new deal amplifies the strength of the partnership between Betfred and Racing Post, with the bookmaker now using Racing Post tipping content for horse racing, greyhounds and football. The sports data and content covers all major global sports from golf to basketball. The API gives in-depth tipping verdicts for the biggest events in the sporting calendar covering all major betting markets specific to the sport.

High-quality, original content is proving a powerful tool to increase dwell time, engage customers and improve retention in the competitive online market. The sports content helps to inform customers on a range of sports and is key to increasing bet stimulus.

Speaking about the launch Lewis McMillan, Head of Digital Product at Betfred said: “The hyper-competitiveness of the online space demands the evolution of our products and customer engagement strategies. So, complementing our existing Racing Post data package with a huge range of new sports was an obvious next step. Our online customers now have access to stat-rich betting tips across the biggest events spanning the full sporting calendar. This product breaks through the humdrum approach of delivering raw sports data to customers and blends data with expert opinion to offer a truly compelling customer proposition.”

McMillan continued by discussing the partnership between Racing Post and Betfred saying: “We have worked closely with Racing Post for a number of years on horse racing, greyhounds and football products and this is the next chapter in a great partnership.”

Racing Post Key Partnerships Manager, Jack O’Reilly spoke about the relationship with Betfred and Racing Post B2B expansion into sport: “We’re really excited to continue our partnership with a brand like Betfred on our full sports product. The content that is produced across all sports rivals the content we produce for horse racing and it is great that punters will now have the opportunity to be informed across an array of events. With access to our expert content, combined with a slick betting journey, Betfred really has created a product that engages the sports betting audience.”  

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Interblock Signs License Agreement with National Hockey League

George Miller

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Interblock Signs License Agreement with National Hockey League
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Electronic Tables Games Decorated with all 31 NHL Team Logos

Luxury gaming manufacturer and electronic table game (ETG) market leader Interblock® announced it has signed a license agreement with the National Hockey League (NHL ®) to incorporate League and Team logos into Stadium and standalone products.

John Connelly, CEO of Interblock commented “The historical synergy between sports and table game players made signing a deal with the NHL all the more exciting.  This collaboration will create a new portfolio of Electronic Table Games designed to attract a new type of patron to casino floors across North America. The NHL has given Interblock the ability to feature all 31 team logos in the design of our machines, where available, across North America.  Interblock will begin introducing the initial products in Q1 of 2020.

 

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Press Releases

Excellence is the destination on Blueprint road map

George Miller

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Excellence is the destination on Blueprint road map
Reading Time: 1 minute

 

‘An invaluable opportunity to outline the Blueprint road map and product credentials to the broader industry’ is how David Purvis chose to describe the brand’s reflections on the recent Autumn Coin-Op Show.

Speaking after Blueprint had completed its post show debrief, which included insight from colleagues at Gauselmann Group sister companies, Praesepe, Regal, Betcom and GeWeTe, Purvis said: “Exhibitions are an opportunity to see the industry from a customer perspective as well as receiving contributions from our sister brands within Gauselmann. Analysing all of the feedback, the theme which recurred time and time again, emanating from every sector of the industry, was the importance that’s being placed on quality and securing products that can authentically be described as representing ‘the best of the best’. The market isn’t interested in second best because their customers, the end-users demand the very best. The bar has most definitely been raised and I’m delighted that both the Wave and the Alphamax cabinets were so well received.”

He continued: “The days of offering consumers a game on an old analogue machine and serving cheap coffee in a plastic cup that’s too hot to hold are long gone. Modern retailing means delivering an excellent consumer experience. Gaming Machines that look outstanding are part of the quality offer that consumers expect and cabinet design is crucial in today’s highly competitive market. We’ve got the added advantage of knowing from our UK Gauselmann Group colleagues what customers in each gaming sector really want and Blueprint will continue to push the envelope in the process identifying the incremental improvements that can transform a good game into a great game.”

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Sportradar to market CEV Tokyo Volleyball European Qualification media rights

George Miller

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Sportradar to market CEV Tokyo Volleyball European Qualification media rights
Reading Time: 1 minute

 

Sportradar, the global leader in sports data intelligence, today announced it is to sell the media rights for the upcoming CEV Tokyo Volleyball European Qualification 2020 on behalf of the European Volleyball Confederation (CEV).

The agreement is part of an existing collaboration between the CEV and Sportradar that has run since 2007, which also includes the exclusive global marketing of media rights for the CEV Champions League and the OTT video platform EuroVolley.tv.

The media rights are for both the men’s and women’s competitions, which run from January 5th – January 12th 2020, with both events deciding the final European teams for the 2020 Olympic Games in Tokyo.

Sportradar’s Senior Director, Audiovisual Broadcast, Lutz Tigges, said: “Tokyo 2020 is set to be the standout sporting event of next year and is a major milestone moment for athletes, sports fans and broadcasters. To participate in the Olympics is the pinnacle for European volleyball teams, so these qualifiers are primed to guarantee thrilling moments, fantastic competition and big audiences.”

While the men’s qualifier will take place in Berlin, Germany, the women’s will be held in Apeldoorn, the Netherlands. Both competitions include an eight-team group stage, split into two pools, before the semi-finals and the final, with the winner ensuring a spot at the Olympic Games next year.

In total there are 30 matches, which will feature EuroVolley2019 finalists Serbia and Slovenia in the men’s competition and 2019 women’s runners-up Turkey. All matches will be produced in full HD to an international high-end standard with at least 9+1 cameras and international match graphics.

A three-minute highlight package will be produced shortly after each match and made available to broadcasters, news channels and social media platforms.

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