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SportCaller announces major new partnership with Kindred Group

George Miller

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SportCaller announces major new partnership with Kindred Group
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Stockholm enterprise recruits free-to-play specialist to improve retention and help capitalise on Q1 all-time high in active customers


SportCaller, the free-to-play (FTP) sports-game specialist, has announced a landmark long-term partnership with Kindred Group.

The new deal sees SportCaller roll out free-to-play games across multiple sporting events and in multiple countries with a strategic approach that has the support of all relevant departments within the Group and ensures a joined-up, scalable FTP model.

After an in-depth market review, supported by a comprehensive series of FTP workshops and a competitive tender process, Kindred selected SportCaller as its preferred partner thanks to its robust and flexible platform which supports Kindred’s array of countries and languages, allowing for a hyper-local approach alongside a seamless integration into Kindred’s core sportsbook product.

SportCaller’s international expertise and pioneering platform has already teed up a wide variety of new football, tennis, racing and basketball games in order to appeal to Kindred’s multiplicity of markets and their diversity of player preferences. Uniquely, the SportCaller platform facilitates game management and reporting at both group and local level.

In a largely homogenised marketplace, running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through deep engagement and organic gameplay on mass-appeal sporting events.

SportCaller MD Cillian Barry said: “This is a milestone moment in the evolution of our leading FTP platform. Last year’s World Cup provided a step change for improved acquisition and retention across our partners, but this progressive relationship with Kindred has left no stone unturned in how a truly international operation maximises FTP brand-wide.”

Louis Hervik, Head of Sportsbook Marketing at Kindred Group, added: “By taking advantage of SportCaller’s impressive framework we’re expecting the product to become a core part of our offering while also acting as an acquisition gateway for many of our local markets.

“The scalable platform developed by SportCaller allows our local teams to deploy games based on their territorial strategies in addition to catering for global needs. SportCaller’s proven track record, reporting, backend capabilities and 24/7 support are what made them our preferred partner.”Having pioneered the model of a free-to-play jackpot in 2014, SportCaller has expanded its global footprint in 2019, branching into 22 countries as diverse as Spain, France, Italy, Greece and the U.S., alongside a number of countries in Asia and Africa, with its easy-to-integrate product suite.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
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Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
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Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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