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Gamshy lends its game face to GrooveGaming to get into the global operator groove

George Miller

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Gamshy lends its game face to GrooveGaming to get into the global operator groove
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Gamshy and GrooveGaming are putting their names to a partnership that opens up new opportunities for both brands, with GrooveGaming adding additional choice for its installed operator base.

This important deal allows Gamshy to provide its content through a new distribution channel, thanks to GrooveGaming’s aggregation platform. The content will be available to GrooveGaming’s more than 500 casino brands, pushing Gamshy further into the igaming world.

Rome-headquartered Gamshy has an omni-channel offering built on Italian design excellence and a mastery of advanced technology. Slick animations, skilful 3D characterisation, a self-stated mission to “create alternative ways to play games” and a raft of engaging graphics and game-play experiences around blockbuster titles such as Tubolarium, Western Barn, Sweet Maniacs, Kraken Islands, Bad Monsters, Jumping Sushi  and all the other titles that will populate the dynamic aggregator’s portfolio, allowing them to be played by a wider number of players. Upcoming titles include the much anticipated Inferno and Fruit Tribe, amongst others.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Gamshy CEO Andrea Sipone said, “This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It’s empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth.”

Yahale Meltzer, COO at Groove Gaming said: “GrooveGaming is continuing it’s rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy’s pioneering games will only enhance our platform.”

For further information visit www.groovegaming.com

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Industry News

Italy Extends Suspension of Gaming Activities Until April 6

Niji Narayan

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Italy Extends Suspension of Gaming Activities Until April 6
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Gaming activities in Italy will remain suspended until next month. The new decree of Prime Minister Mario Draghi has extended the suspension of gaming activities until April 6.

The decree said that all activities in arcades, betting rooms, bingo halls and casinos are suspended, along with those of theme parks.

The provisions come into force on March 6 when the effectiveness of the rules contained in the old decree by Giuseppe Conte will expire.

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Industry News

Overwolf Appoints Shahar Sorek as CMO

Niji Narayan

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Overwolf Appoints Shahar Sorek as CMO
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Overwolf, the all-in-one technology platform that enables creators to build, distribute and monetize in-game apps and mods, has appointed Shahar Sorek as its Chief Marketing Officer.

Before joining Overwolf, he was CMO at Spacemesh. He is having more than 12 years of experience in the games and technology industry. He has founded and managed leading startups including 7 Elements Studios, a game studio specialising in massive-multiplayer-online strategy games.

“A new era of the gaming revolution has begun, an inflection point in which the gamer/creator is emerging and will be a major force in shaping how current and future AAA games and economies will be experienced. Overwolf’s passion for games and technological savviness make it a key player in shaping the future of the industry for all stakeholders. For creators, Overwolf has created a new career – the in-game creator – where gamers can make an actual living from their creations. For publishers and game studios, Overwolf is enhancing the gameplay experience and increasing engagement. It’s a story of a generation – putting gaming experiences into the hands of gamers and I am thrilled to be a part of it,” Shahar Sorek said.

Shahar has also held advisory positions at Overwolf, Flytrex, GK8, and Treebute.io where he shaped the narrative and strategy of the venture with a focus on the go-to-market audience and the companies’ investors. In his past, he worked as a creative producer and actor in Hollywood and Israel and is a former five-time Israeli national champion in Taekwondo.

“While I’ve known of Shahar for a long time, I’ve had the immense pleasure of working with him closely as both an advisor to Overwolf and as a personal mentor for the last two years. I could not be more excited and grateful for him to join the Overwolf team as CMO. He is a wonderful addition to our team and will play an integral role in the growth of Overwolf as we work to make in-game creation a legit profession and accelerate the strategic adoption of user generated content by publishers and game developers,” Uri Marchand, CEO and Co-Founder of Overwolf, said.

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Industry News

Playtech Appoints Brian Mattingley as Chairman

Niji Narayan

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Playtech Appoints Brian Mattingley as Chairman
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Playtech has appointed Brian Mattingley as its new non-executive chairman, effective on June 1.

According to the official announcement, Mattingley will leave his position as Chairman of 888 Holdings where he served for nearly 5 years. Mattingley will replace Claire Milne as Chairman of Playtech, who has served as the Interim Chairman of the company since May 2020.

“I’m very pleased to be joining Playtech, at such an exciting time in the company’s development. Playtech is ideally placed to continue to build on its market leadership position, and I look forward to working with everyone at Playtech to drive forward its strategy and capitalize on the opportunities ahead,” Mattingley said.

“In selecting the new Chair, we wanted to appoint an individual with significant online gambling experience and a track record of delivering high levels of corporate governance and stakeholder engagement in a highly regulated and fast-growing industry. Over the course of the last 30 years, Brian has delivered strongly in these areas and has been at the forefront of the development of our industry. We are delighted that someone of Brian’s caliber is joining the Board and look forward to benefitting from his experience to support our continued progress and growth,” Interim Chairman Claire Milne said.

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