Gamshy lends its game face to GrooveGaming to get into the global operator groove – European Gaming Industry News
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Gamshy lends its game face to GrooveGaming to get into the global operator groove

George Miller

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Gamshy lends its game face to GrooveGaming to get into the global operator groove
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Gamshy and GrooveGaming are putting their names to a partnership that opens up new opportunities for both brands, with GrooveGaming adding additional choice for its installed operator base.

This important deal allows Gamshy to provide its content through a new distribution channel, thanks to GrooveGaming’s aggregation platform. The content will be available to GrooveGaming’s more than 500 casino brands, pushing Gamshy further into the igaming world.

Rome-headquartered Gamshy has an omni-channel offering built on Italian design excellence and a mastery of advanced technology. Slick animations, skilful 3D characterisation, a self-stated mission to “create alternative ways to play games” and a raft of engaging graphics and game-play experiences around blockbuster titles such as Tubolarium, Western Barn, Sweet Maniacs, Kraken Islands, Bad Monsters, Jumping Sushi  and all the other titles that will populate the dynamic aggregator’s portfolio, allowing them to be played by a wider number of players. Upcoming titles include the much anticipated Inferno and Fruit Tribe, amongst others.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Gamshy CEO Andrea Sipone said, “This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It’s empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth.”

Yahale Meltzer, COO at Groove Gaming said: “GrooveGaming is continuing it’s rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy’s pioneering games will only enhance our platform.”

For further information visit www.groovegaming.com

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Industry News

Gaming Revenue in Spain Drops 50% Year-on-Year

Niji Narayan

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Gaming Revenue in Spain Drops 50% Year-on-Year
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According to an annual report on gaming compiled by industry association Cejuego with the University Carlos III of Madrid, gambling revenue in Spain has dropped by 50% year-on-year.

The report shows gross revenue for all products and channels was €4.35bn for the period up until the end of October, down 50% compared to the same ten months in 2019.

Of the revenue reported so far this year, private companies generated €2.45bn while the state-owned Organización Nacional de Ciegos Españoles (ONCE) and Sociedad Estatal Loterías y Apuestas del Estado (SELAE) generated €1.9bn.

“Despite the fact the drop in income from gaming companies is higher than that recorded in other sectors such as fashion, automobiles or in-store sales in department stores, we have managed to reduce ERTES [temporary layoffs or reductions in hours] to 15 per cent of the workforce, so that 85 per cent of employees in the sector are working at the moment,” Alejandro Landaluce, CEO of Cejuegos, said.

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Industry News

Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform

Niji Narayan

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Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform
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Scientific Games Corporation has integrated BlueRibbon’s customisable jackpot solution into its OpenGaming platform.

This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software.

Kaizen Gaming brand Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following this new agreement, with the software to be rolled out with all the Company’s customers in the coming months.

“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe,” Amir Askarov, Co-Founder & CEO of BlueRibbon, said.

“Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering. Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience,” Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said.

“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise,” Dylan Slaney, SVP Gaming, Digital at Scientific Games, said.

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Asia

Grand Korea Leisure Temporarily Closes its Busan Lotte Venue

Niji Narayan

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Grand Korea Leisure Temporarily Closes its Busan Lotte Venue
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Grand Korea Leisure Co (GKL) has confirmed that its Busan Lotte venue has closed due to a new wave of Covid-19 infections. The closure will run until 9 am on December 15, according to a filing by the company.

GKL had previously confirmed that two resorts in Seoul, Gangnam Coex Seoul and Gangbuk Millennium Seoul Hilton, would close from 12 am on November 24 until 9 am on December 8.

As a result of the Busan shutdown, the firm has increased its estimate of the economic impact of the new shutdowns to KRW5.5bn (US$5m) based on average daily net sales for July to September.

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