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Gamshy lends its game face to GrooveGaming to get into the global operator groove

George Miller

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Gamshy lends its game face to GrooveGaming to get into the global operator groove
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Gamshy and GrooveGaming are putting their names to a partnership that opens up new opportunities for both brands, with GrooveGaming adding additional choice for its installed operator base.

This important deal allows Gamshy to provide its content through a new distribution channel, thanks to GrooveGaming’s aggregation platform. The content will be available to GrooveGaming’s more than 500 casino brands, pushing Gamshy further into the igaming world.

Rome-headquartered Gamshy has an omni-channel offering built on Italian design excellence and a mastery of advanced technology. Slick animations, skilful 3D characterisation, a self-stated mission to “create alternative ways to play games” and a raft of engaging graphics and game-play experiences around blockbuster titles such as Tubolarium, Western Barn, Sweet Maniacs, Kraken Islands, Bad Monsters, Jumping Sushi  and all the other titles that will populate the dynamic aggregator’s portfolio, allowing them to be played by a wider number of players. Upcoming titles include the much anticipated Inferno and Fruit Tribe, amongst others.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Gamshy CEO Andrea Sipone said, “This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It’s empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth.”

Yahale Meltzer, COO at Groove Gaming said: “GrooveGaming is continuing it’s rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy’s pioneering games will only enhance our platform.”

For further information visit www.groovegaming.com

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Industry News

The key differences between the US and European gambling industries   

Alex Marginean

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Reading Time: 4 minutes

 

All over the world the gambling market is experiencing rapid growth. This is true in both the European and the US gambling industries.

A significant factor in this growth is the influence of online markets and increased online activity.

Indeed, the global online gambling market is expected to reach USD 97.69 billion by 2025.

While there are certain similarities between the gambling industries in Europe and the US, there are also significant differences.

Whereas most of the legalities involved in gambling in many European nations is relatively straightforward, in the USA it has been a much more complex picture.

Most European countries benefit from a relaxed approach to gambling. In the US, this is not always the case. Due to the makeup of the nation, individual states decide on the legal approach for how the gambling industry is controlled.

Historically, it used to be that only certain states, most famously Nevada and New Jersey, allowed gambling. That picture is now rapidly changing, as more states begin to pass motions to allow gambling in some form.

 

The Rules of Online Gambling

A major difference between the two markets has been the strong influence of online gambling companies in Europe, rather than in the US.

European countries, largely headed by the UK, were making much of the significant running in the internet-based revolution in online betting. Ireland is also a major player in the share of the world’s online market.

There has also recently been an upswing in online gambling activity from countries such as Norway, Finland and Italy.

But while the USA has been slower to catch on to the potential of online gambling, there has been recent evidence of new ambition in the American online gaming market.

 

Changes in online gambling in the US

A great example of a US online casino currently changing the way online gambling is viewed in the country, is DraftKings

The company offers a wide variety of games that are not available in Europe, either because of availability or viability. For example, the site presents gamers with the chance to play innovative new ideas based around sports popular in the US.

One of these titles is Baseball Blackjack, a competitive game where players pit their skills against the chance of the draw. The compelling gameplay is highlighted with a strong visual aspect of the draw taking place on the baseball pitch.

This title shows how strong the appeal of sports is in the US, and how companies often look for new ways to present them.

 

Betting on Sport in Europe and the US

Sports betting also varies considerably in both Europe and the US.

In the US, a bet, known as a sportsbook, is usually placed at the venue where the sport is being played. In most countries in Europe, a bet on a sports game can be made online or in-person at a ground.

The picture is not as clear-cut in the US. In California for example, sports betting is legal, but accepting wagers on sports is illegal. In order to bet on horseracing in California, only pari-mutuel betting is allowed. This is a form of betting where the total bets placed on a runner is put into a pool. All players who win the bet will then receive a percentage of the pool.

 

Image of gambling

The image of gambling also varies distinctly between Europe and the United States. In general, gambling has more of a negative connotation in the US.

The attitude in Europe is that a bet can add to the fun and excitement of watching a sports match or playing a game. In the US, this kind of activity was viewed with more suspicion. This is reflected in the history of the various laws and restrictions imposed on the industry in the US.

There are signs that this image is changing. This is largely down to a modification in the governance of state laws controlling gambling. There is also a growing awareness of how much the gambling industry can be of benefit to individual states.

 

The future of gambling in Europe and the US

Gambling of one kind or another is sure to remain popular in both Europe and the US. Games of skill and chance are bound to retain a fascination for players on both sides of the world. The key factor in how they develop really depends on how well companies can incorporate new ideas to keep games and formats fresh and appealing.

The core audience and targets of the gambling industry in both regions is a young one. In order to appeal to a younger technologically adept kind of player, the gambling companies need to be aware of what this type of player expects.

A growing combination of different forms of entertainment and new technology is also part of the picture that companies need to assess. Traditional sports such as American Football in the US and soccer in Europe are becoming increasingly infused with the latest inventions. The use of live feeds, new camera angles and online interactive options bring out the game in more detail.

Betting options and gambling features that fuse the various elements together is sure to be a part of this ongoing process. In order to be at the top of their game, betting operators need to be precisely aware of what their target audience wants and expects.

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Industry News

Career Opportunities in the Modern Gaming Market

Alex Marginean

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Reading Time: 3 minutes

 

On a continual rise since their introduction in the ’90s, the online gambling industry is on track to reach a market size of $77.4 billion by 2026. As a part of this growth, there are a significant number of different career opportunities available on all sides of the iGaming ecosystem. For those entering the career market or people just looking for a change of tack, the possibilities here are profound, covering many different disciplines.

source:pexels.com

Artistic Design

Careers in graphics design have been much more available in the age of the internet, and this is as true for online casinos as it is for everywhere else. For every game released, for every website that appears online, and for every advertisement that goes live, graphic designers have an opportunity to show their stuff.

For an example of this, consider what a player sees when they play bingo online. The primary focus of these players will be the games like Fluffy Favourites and Primate King, each of which is filled with original graphics and art. From here, moving banners also illustrate individual artistic endeavours, as does the website layout, buttons, and much more. Many sites like Buzz Bingo recognise that design elements are important to players, and will build them intentionally like this so that players have a positive and memorable experience.

 

Game Programming

For programmers, there exists a similarly broad range of career possibilities, though fundamentally these systems focus on the games themselves. At a base level, this means designing games that play properly, but beneath the surface, many more concerns exist. A strong example of this comes in a programmer’s understanding of statistics, where writing code that balances RTP and jackpot payouts is paramount.

This isn’t just a matter of writing code, it can also involve understanding and implementing mathematical concepts, and developing code that is as bug-free as possible. Possible programming careers even extend to testing, where AI needs to be developed and implemented to ensure each game will operate properly over hundreds or thousands of rounds.

 

Website Operations and Security

Holding casinos together are the websites themselves, which are built on the age-old foundation of HTML and CSS technologies. Here, designers need to be aware of aspects like mobile translation, performance concerns, and easily understandable code. In other words, it’s an evolution of a discipline that has existed for decades, only with a far greater concern placed on security than what most websites manage.

Ultimately, two strengths are shared by careers involved with the world of online gambling. The first is that the growing market means demand will be increasing until a popularity plateau is reached. With the recent growth in Asian and African markets, a natural end-point of this growth could be decades away.

Secondly, the evolving nature of online casinos means that those who seek careers in this area are never going to run out of work. Whether creating new games, updating websites, or implementing new security systems, work is a constant battle of staying up to date and adapting to new trends. Job security is an important thing, and online casinos can offer this security in the right circumstances.

 

While we can’t promise that careers in online casinos are being given away, they represent real opportunities for the right people. Whether building a portfolio or finding a perfect home, the potentials of this market are too big to ignore, so if these sound like something you’d be interested in, consider taking a look.

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Industry News

Playtika Promotes Erez Rachmil to Chief Technology Officer

Niji Narayan

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Playtika Promotes Erez Rachmil to Chief Technology Officer
Reading Time: < 1 minute

 

Mobile gaming company Playtika Holding Corp has promoted Erez Rachmil to Chief Technology Officer (CTO).

In his new role as CTO, Rachmil will oversee Playtika’s technology roadmap, at a time when the company is experiencing strong growth and expansion.

Rachmil, who has worked at Playtika for over seven years, has been instrumental in a number of key technology initiatives for the company. Rachmil joined Playtika as an IT director in 2014 to scale Playtika’s technology infrastructure and was promoted to Vice President of IT in 2016.

Most recently, Rachmil served as Senior Vice President of Research and Development for Playtika’s Casual games division.

With over 15 years of experience in technology and IT, Rachmil’s background also includes roles at large corporations such as Intel, HP and Amdocs, as well as fast-growing startups like 888.

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