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Relax Gaming signs High 5 Games partnership

Zoltan Tundik

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Relax Gaming expands operator network with Rootz
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Relax Gaming, the new-breed content provider and distribution platform, has signed a deal to add independent casino content provider High 5 Games as a Powered By partner.

The platform-to-platform agreement will see High 5 Games’ portfolio of over 120 licensed slot games including Way Out Wilds, Midnight Eclipse, The Green Machine Deluxe and Silver Enchantress integrated into the Relax Gaming platform.

The mutually beneficial partnership will enable the New York based slot supplier to enter new territories through Relax’s fast-growing operator network, while in turn allowing the platform provider to offer its partners a greater variety of games.

Simon Hammon, Relax Gaming CPO, said: “There is an insatiable demand for new and exciting content in this industry, and we are thrilled to be enhancing our offer to our partners with High 5 Games’ excellent array of video slots.

“This partnership is a natural move for Relax Gaming as we continue to build on our global reach.”

Anthony Singer, CEO and Founder of High 5 Games, said: “We are very pleased to have signed this agreement with Relax Gaming, extending our footprint in the igaming industry with a truly innovative provider. The first half of 2019 has been very successful for us with our games going live with several tier operators, and this latest partnership will allow us to further build on our momentum.

“The Powered By program ticks all the boxes for us when it comes to open collaboration and smooth access to an unparalleled range of operators.”

Relax Gaming is a next-generation supplier, offering fresh content and over 570 games. It has significantly grown its global commercial footprint in recent months, signing more than 50 agreements in a matter of months with some of the industry’s most recognisable names.

High 5 Games is the industry’s largest independent casino games provider, developing content for the land-based, mobile, online and social markets. Its fast-expanding games portfolio is enjoyed by players across six continents and in more than 150 countries.

 

About Relax Gaming

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 570+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own rapidly expanding slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Estonia and Latvia.

About High 5 Games

High 5 Games is the industry’s largest independent casino games provider, developing content for the land-based, mobile, online and social markets. Its fast-expanding games portfolio is enjoyed by players across six continents and in more than 150 countries.

The company operates High 5 Casino, the premier destination for the most robust slot content library in the casino category with nearly 17 million players worldwide, as well as several niche social casino apps.

The company’s leading remote game server, High 5 VAULT, integrates with online casinos around the world and features a selection of the company’s top brands for real money play. High 5 Games is a truly global operation, with its headquarters in New York City, along with additional offices in Gibraltar, Kansas City, London, and New Jersey.

To find out more about High 5 Games, please visit www.high5games.com

Secrets of the Forest™, Double Da Vinci Diamonds™, and Thundering Buffalo™ trademark(s) and copyrights are owned and/or registered by IGT in the U.S. and/or other countries and used under license from IGT.

All That Cash™ and Valkyrie Queen™ are video slot games created by High 5 Games.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gambling in the USA

Gaming Innovation Group extends Hard Rock’s sportsbook in Iowa

George Miller

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Gaming Innovation Group extends Hard Rock's sportsbook in Iowa
Reading Time: 2 minutes

 

We found in a new press release that

Gaming Innovation Group Inc. (GiG) has reached an agreement with its partner, Hard Rock International (Hard Rock), to support its market entry with sports betting in the US state of Iowa. The sportsbook will initially launch with an over-the-counter solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa. This will be followed by the launch of online and mobile sports betting in Iowa, expected in Q4 2019.

In Iowa, Hard Rock will offer a similar seamless and engaging betting experience for its consumers as it has already delivered in New Jersey, with an omni-channel sportsbook solution based on GiG’s modern and flexible technology.

For GiG, this means the Company will be able to leverage its platform in the US adding more scale to its network and revenues to the business. GiG already has the groundwork done in New Jersey after a successful proof of concept suitable and relevant to the American audience.

Iowa is one of the 12 states in the US legalising sports wagering since the US Supreme Court overturned the federal sports wagering ban in 2018. In August this year, the Iowa Racing and Gaming Commission (IRGC) authorised the 19 casinos in the state to offer statewide retail, online and mobile sports betting to consumers aged 21 or over. Iowa has approximately 3.2 million inhabitants and should also benefit with visitors from neighboring states such as Nebraska and Minnesota. It has an estimated mature sports betting market valued at revenues of around $160 million based on the total amount of money wagered by consumers. The tax rate on the sports betting revenue is 7.5%.

GiG expects this agreement to have limited impact on its revenues in 2019, with an increasing contribution from the launch of online and mobile betting in 2020 onwards.

Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International says, “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”  

“Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa,” Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City.

Richard Brown, acting Chief Executive Officer of GiG says, “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook. The agreement is both a testament to our know-how and prowess to lead a land-based casino into the digital world of betting, and a strong validation of GiG’s commercial and product delivery capabilities. We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience.”

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Industry News

Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling

George Miller

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Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling
Reading Time: 2 minutes

 

Better Collective has acquired 19,99% of the shares in Mindway AI, who specialises in innovative and advanced software solutions for the identification of at-risk gambling and problem gambling behaviour. The investment aligns Better Collective’s vision to empower iGamers and help establishing an entertaining and safe betting environment.

The world’s leading developer of digital platforms for bookmaker information, tipster communities, and betting tips, Better Collective, has acquired 19,99% of the Danish software company, Mindway AI A/S, for a total price of 4 million DKK. Better Collective will under certain performance-based conditions acquire the remaining shares at a price of 20 million DKK. Furthermore, Better Collective has provided a loan of 4 million DKK to the company.

Provider of early detection and intervention solutions for safer gambling

Mindway AI is an award-winning company that specialises in software solutions that can identify at-risk gambling and problem gambling behaviour among online bettors. Mindway AI’s technology platform is based on neuroscience and artificial intelligence, and the company works with betting operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions for safer gambling. The company is a university spin-off by scientists from the Institute for clinical medicine at Aarhus University, among others, Professor Kim Mouridsen who has been instrumental in designing the technological solutions. Mindway AI has been through a start-up phase, it is now entering the commercial phase, and the first products and solutions are already installed and in operation with customers.

With almost 20 years of experience in iGaming, Better Collective is strongly positioned to help push Mindway AI’s technology to key stakeholders of the global betting industry. Joining forces with Mindway AI is well-aligned with Better Collective’s vision to empower online sports bettors and balances its strong dedication towards social responsibility.

Mindway AI will operate as a stand-alone business within the Better Collective Group as the business and products are not directly related to the core business. Better Collective will be represented at the Board of Directors in Mindway AI.

The investment in Mindway AI will not have any effect on Better Collective’s financial targets, and with the current minority interest, it will not be included in the Group Accounts other than the investment and loan itself.

Jesper Søgaard, CEO of Better Collective: “We take our social responsibility very seriously and see this innovative technology as a perfect way to help protect online sports bettors, while at the same time engaging in a business where we foresee a sound future growth and profitability. The great team at Mindway AI has impressed us with their deep and specialised knowledge in combining artificial intelligence with true neuroscience into what we believe is the most promising product offering for the management of problem gambling,  which currently is on the top of the agenda in our industry.”

Svend Aage Kirk, CEO of Mindway AI: “In Better Collective, we have found a strong partner that shares our core values and vision to create a transparent and safe online betting experience. Partnering with the leading sports betting affiliate in the World, we can scale our technology globally. We see this as a win-win opportunity where both parties can enhance the protection for online bettors, while also strengthening our position in the market.”

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Africa

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
Reading Time: 2 minutes

 

BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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