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iSoftBet GAP platform powers SYNOT Games integration

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ISoftBet GAP platform powers SYNOT Games integration
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Leading aggregation platform enables NetBet and 777 to instantly access SYNOT Games content portfolio with single integration

 

iSoftBet’s cutting-edge Game Aggregation Platform (GAP) has given major brands NetBet and 777 instant access to SYNOT Games’ in-house content portfolio of best-performing slots.

The highly flexible GAP platform, used by more than 100 of the industry’s leading international brands, enables operators to rapidly access and launch content from a selection of more than 3,500 slot and table games in a single integration.

Both NetBet and 777 can now access SYNOT Games’ content portfolio via GAP with the first delivery phase of video slots going live on Netbet.com and 777.be domains, and later followed by Netbet.ro and 777.es and others. SYNOT Games portfolio contains 40 original titles available in 24 languages and licensed and certified in several strategic territories including Malta, Denmark, Sweden and Portugal.

GAP offers online casinos a vast catalogue of games for any regulated market and player type sourced from 50 of the largest third-party suppliers, as well as a host of advanced marketing and real-time gamification tools, such as In-Game.

The platform and its content are certified in 16 of the world’s largest regulated and newly regulated territories and provide brands with the highest quality casino games and maximum speed to market.

Martina Hrabinská, CCO, SYNOT Games, said: “We are thrilled to release our games with premium operators like Netbet and 777, who hold such a prestigious name in the industry and among players. We are looking forward to successful cooperation which will surely bring us great results and increase our global footprint.”

Michael Probert, Chief Commercial Officer at iSoftBet, said: “GAP is the ideal casino content solution for both operators and suppliers to rapidly integrate, launch and showcase the best industry content, and we’re delighted with the success SYNOT has had in distributing their games to two leading brands.”

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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