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SIS secures exclusive PARX horse racing deal

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SIS seals 24/7 Live Betting Channels deal with Loyalbet
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Multi-year contract sees supplier become sole live pictures and data distributor of leading US racecourse

 

 SIS (Sports Information Services), the leading supplier of 24/7 betting services, has reached an agreement with US racecourse PARX to become the exclusive distributor of live pictures and data from the racecourse.

As part of this new multi-year deal, SIS will broadcast at least 1,530 races a year from one of the leading US racecourses.

The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channel and 24/7 Live Horse & Greyhound Channel, which provide a betting event every three minutes.

This latest partnership further enhances SIS’s market leading portfolio of international racing, having recently secured similar agreements to broadcast live pictures from Singapore’s premier racecourse in Kranji, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.

Simon Fraser, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data from one of the US’s leading racecourses is a major boost to our international offering.

“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive betting turnover for operators.”

John Dixon, Chief Operating Officer at PARX, said: “We are pleased to have agreed a partnership with SIS as they have an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.

“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourse.”

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Gambling in the USA

Gaming Americas Weekly Roundup – June 20-26

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Nuvei Corporation has launched a new risk management model underpinned by cutting-edge machine learning technology for its Instant Bank Transfer product in North America.

Aristocrat Gaming and Seminole Gaming have leveled up once again with the launch of an all-new Dollar Storm featuring a progressive jackpot starting at $1m. Building on the phenomenal success of the Dragon Link high-denomination slot and the launch of the $1m Dragon Link progressive jackpot, the $1m Dollar Storm slot game rounds out the star-studded lineup of high-limit player options.

Scientific Games and Canadian lottery partner Loto-Québec won a prestigious Gutenberg Award at the 40th Annual Gala Gutenberg for the Folie des plantes (Plant Madness) game produced on 100% recyclable paper.

WITHIN, the world’s first Performance Branding firm, announced that Hard Rock Digital has selected WITHIN as its digital media agency of record (AOR). WITHIN will create an integrated, data-driven approach to drive the digital strategy of the Hard Rock Sportsbook app, Hard Rock Digital’s new mobile sports betting platform.

Caesars Entertainment Inc., in partnership with the Arizona Diamondbacks, announced that Caesars Sportsbook at Chase Field is officially open. The two-story, 22,300 square-foot entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is now the largest freestanding sportsbook in Arizona.

Gary Platt Manufacturing celebrated a milestone achievement for the gaming industry when the company produced its 1,000,000th casino chair. The company marked the occasion with a celebration of its employees at its manufacturing facility in Reno, Nev.

Table Trac Inc. has announced that it will provide its Table Games Management System for the Lake of the Torches Resort located in Lac Du Flambeau, Wisconsin.

New Partnerships

Jackpot Digital has announced that it has signed a licensing agreement with Casino Pauma, located in Pauma Valley, California to install two (2) Jackpot Blitz Electronic Table Games (ETGs).

Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB – the League’s first sports betting partnership in Ontario.

BetMGM has announced a new partnership with Carnival Corporation to deliver world-class retail and mobile sports betting and iGaming experiences to cruise ship guests.

BetMGM has announced an agreement with Sony Pictures Television and International Game Technology (IGT) to launch Wheel of Fortune Casino, set to become the first full brand-led online casino in North America.

Better Collective, the world’s leading sports betting media group, has entered into a partnership with The Philadelphia Inquirer to bring engaging sports betting content, data and statistics to the publication’s readership of up to 10 million monthly visitors.

The PGA TOUR and bet365 announced a three-year content and marketing agreement through 2024 naming bet365 as an Official Betting Operator of the PGA TOUR.

New Appointment

Jeff Harris, a veteran casino and hospitality executive, has been appointed as the Chief Executive Officer and President of The Commerce Casino & Hotel. Harris, who brings more than three decades of casino gaming and operations experience, succeeds Haig Papaian, who retired last year.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 13-19

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

Paysafe, a leading specialised payments platform, announced that Income Access, its marketing technology and services provider, won in the “Affiliate Tracking Software of the Year” category at the 2022 SiGMA Americas Awards.

GameSquare Esports will present at the Collision 2022 Conference, in Toronto, Ontario held between June 20 and 23. Justin Kenna, CEO of GameSquare, will be joined on stage by Leonard Fournette, running back for the Tampa Bay Buccaneers and a Complexity Stars Team Member, and Marissa Roberto, host of Digital SportsCentre at TSN Sports.

EBET, a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

Cherokee Nation Entertainment Gaming Holdings, a subsidiary of Cherokee Nation Businesses, has announced that it has signed an agreement with MGM Resorts International to purchase the operations of Gold Strike Tunica for $450 million in cash, subject to customary adjustments.

Elys Game Technology has announced the closing of the previously announced registered direct offering with a single institutional investor for the purchase and sale of 3,166,227 shares of the Company’s common stock (or common stock equivalents) at a purchase price of $0.9475 per share of common stock (or common stock equivalent) in a registered direct offering.

End 2 End authorities have confirmed the company’s participation in the next edition of the Brazilian iGaming Summit (BiS), an event that will take place on June 28-29 at the Espaço Boulevard JK in the city of São Paulo, Brazil.

Partnerships

BetMGM, a leading sports betting and iGaming operator, announced an agreement with PokerGO, the world’s largest poker content company, to host the BetMGM Poker Championship final table and a $25K freeroll tournament in the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

San Diego Loyal Soccer Club has announced a strategic partnership with Sycuan Casino Resort, San Diego’s premier luxury hotel and world-class gaming destination. As per the deal, Sycuan is now the entitlement sponsor of the newly renamed “Sycuan Endline Suites” at Torero Stadium.

PointsBet Canada has entered into a partnership with ClubLink, Canada’s largest owner and operator of golf clubs. The multi-year partnership will see PointsBet Canada become the Official Sports Betting Partner of ClubLink which hosts over 1,000,000 rounds of golf annually at its clubs in Ontario.

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilise them in games to compete for prizes.

Appointments

Jamul Casino has appointed Ram Patrachari as its new Chief Information Officer. With more than two decades of IT and casino experience, Ram is a sought-after gaming technology industry expert, speaker and award-winning executive.

Gaming Laboratories International (GLI) has again expanded its Client Solutions and Client Services teams with the additions of Steve May as Client Solutions Executive and Samuel Grunther as Account Executive.

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Affiliate Industry

Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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