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Lottoland hits 10 million customers worldwide!

George Miller

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Lottoland hits 10 million customers worldwide!
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Online lotto operator celebrates its sixth birthday and hits the 10 million customer milestone

 

World leading online lotto provider Lottoland now has over 10 million customers worldwide, having increased its customer base by 67% in less than two years.

Launched in 2013, Lottoland disrupted the lottery market by offering consumers the chance to win huge jackpots instantly. The company is now active in 15 markets, has over 350 employees and in 2019, it was ranked as the #1 lotto company in Europe and #2 ranked fastest growing gaming company.*

It is the first and only company in the gaming sector to have established its own insurance model and company – holding itself up to the highest standard with regards to industry best practice and transparency. This model has meant that Lottoland has been able to continuously disrupt the market with new products and offer record breaking jackpots continuously. Its “Random and insured Number Generator” (RiNG™) enables the company to insure against large payouts and fulfil jackpot wins instantly.

In 2017, it launched its own global lottery, WorldMillions, which was the world’s first global lottery, offering a twice-weekly jackpot. Then in 2018, it launched a range of instant lotto “GO!” jackpots , which offers customers a chance to win jackpots up to £160m every hour, 24 hours a day and 365 days a year.

As a result, Lottoland has its seen customers win huge jackpots and to date. In June 2018, it paid out €90 million to one lucky winner in Germany. This win was subsequently confirmed by the Guinness World Records as the largest online gambling payout.

Aside from its gaming products, Lottoland also launched its PARENT campaign in 2018. PARENT aims to help mitigate the risks posed by online gaming trends among young people today. The initiative supports parents, educators and youth representatives across the board to educate and empower young people to stay safe online.

Commenting on the milestone, Lottoland CEO Nigel Birrell, said, “We’re so excited that 10 million customers are now using Lottoland. No matter what type of business you’re in, to reach over 10 million customers is a significant achievement – and we could not be more proud.

“As well as disrupting the market, we have been able to pay out huge sums to our jackpot winners and that’s an amazing thing to be able to do. We have lots of plans to keep innovating in this market and we hope to achieve a few more world records and business milestones in the future.

“Lottoland is an exciting business to be working in and we believe we have something new and innovative to offer our customers – and with 10 million already through the door, we think our customers must agree too.”

*According to Financial Times ranking (Apr-18)

 

 

Industry News

Frankie’s on board with Sporting Index

George Miller

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Frankie's on board with Sporting Index
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World’s top jockey joins leading bookmaker to offer unique insight for the 2020 Flat racing season

Sporting Index has made the landmark signing of world-class jockey Frankie Dettori, widely regarded as one of the greatest riders of all time, as a brand ambassador.

The deal will see Dettori carry the Sporting Index logo on his breeches and collar, offer exclusive thoughts on his rides at sportingindex.com and support with social media posts and daily previews during the season’s major meetings, such as Royal Ascot.

The Italian’s unrivalled achievements in the Flat racing sphere consist of 19 British Classics, including two Derby wins at Epsom, and an astonishing 251 Group 1 victories worldwide. He currently holds the LONGINES World’s Best Jockey Award and has done so for three of the last five years.

Sporting Index, who launched a fixed odds offering in 2019 to run alongside its well-established spread betting service, also currently sponsor leading National Hunt jockey Barry Geraghty, who celebrated a vintage Cheltenham Festival with five wins in March.

Simon Trim, CEO at Sporting Index, said: “Frankie is the face of Flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.

“He is often riding the most talked about horses of the season, like Enable and Stradivarius, and we’re delighted to be able to bring racing fans closer to that with his regular blog.

“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”

Frankie Dettori, said: “I’m over the moon to be joining Sporting Index ahead of the new Flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.

“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too!”

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Industry News

Playtech “Takes Full Responsibility” and Apologises for PTES Failings

Niji Narayan

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Playtech “Takes Full Responsibility” and Apologises for PTES Failings
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Playtech has issued an apology for the failings of its PT Entertainment Services (PTES) subsidiary.

The case saw a customer sign up for an account in December 2016, ultimately spending £4.5m (€5.0m/$5.5m) on PTES’ Winner and Titanbet brands – losing £119,395 between 1 to 5 April 2017 alone – before committing suicide.

The UK Gambling Commission’s investigation uncovered widespread failings in the business’ social responsibility and anti-money laundering processes that resulted in no action being taken over the individual’s excessive gambling.

“We take full responsibility for these regulatory breaches. As a technology specialist, Playtech focuses on harnessing its capabilities in data-driven intelligence to place consumer protection at the centre of every stage of the player experience from game design to real-time engagement and messaging,” More Weizer, Chief Executive of Playtech, said.

“In recent years, we have invested significantly to seek to ensure that these types of breaches do not happen again, including addressing the specific issues raised by the Commission,” More Weizer added.

Playtech’s board extended its “deepest sympathies” to the victim’s family. Its interim chair, Claire Milne, will be contacting the family to apologise personally for the B2C subsidiary’s failings.

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Industry News

Bojoko Special Report assess the impact of Covid-19

George Miller

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Bojoko Special Report assess the impact of Covid-19
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Online casino comparison site has created a report that looks at what the pandemic means for the industry and how it can move forwards on a positive footing

Bojoko.com has created a special report analysing the impact of the Covid-19 pandemic on the online casino sector.

The online casino comparison site has used Google Trends data to see how consumers have reacted to the global sports blackout and what this means for online casino operators.

Some of the headline numbers show:

  • Sports betting search terms have declined from February to April. In particular, searches for “Best Betting Sites” and “Sports Betting UK” fell 41% and 33% respectively.
  • Online casino search terms have increased in volume over the three-month period, with “Best Casino Sites” enjoying a 78% increase in volume between February and April.
  • “New Online Casino” search volume recorded a 31% increase over the three months but made the biggest jump between March and April with its score increasing 50% MoM.
  • There were spikes in sports betting search terms on April 4 when the Virtual Grand National took place and casino search terms on Valentine’s Day.

The report also includes expert analysis and comment from a range of contributors, including operators, game developers and responsible gambling experts.

Joonas KarhuChief Business Officer at Bojoko, said: “We have created this report as a record of this unprecedented time in the history of the online gambling industry.

“But we also want it to act as a blueprint for how the sector can come out the other side on a positive footing and ensure it is business as usual as soon as possible.

“I’d like to thank those that have provided their opinion and insight and hope that the Bojoko Special Report provides understanding and value to all industry stakeholders.”

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