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9stacks Becomes the First Indian Poker Company to Win the EGR Award

George Miller

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9stacks Becomes the First Indian Poker Company to Win the EGR Award
Sudhir Kamath, CEO 9stacks receiving the EGR Award.
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India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).

The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”

The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.

This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.

 

About 9stacks:

9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.

Asia

Study Confirms High Rollers Gambled in Macau Despite COVID-19

Niji Narayan

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Study Confirms High Rollers Gambled in Macau Despite COVID-19
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A new study released by the Macau Research Centre has found that 60% of those who visited Macau during the COVID-19 pandemic did so for gambling, with each willing to spend around MOP$87,000 on average.

The research centre surveyed 103 visitors between March and May, of which 93.2% were from mainland China. With the threat of a 14-day quarantine upon leaving Macau, research showed those mainlanders chose to stay longer, with an average stay of 6.7 days. Around 59% stayed for more than five days.

The study also found that 59% of those surveyed visited Macau for gaming, while 87% had conducted gaming activities. Their gaming budget ranged from MOP$1,000 to MOP$500,000, with an average of MOP$87,000.

“Compared to the mass market, the spending decisions of this group of high-end customers may be less influenced by macroeconomic and social sentiment,” the study said.

Moreover, the visitors spent another MOP$45,549 during their visits on average, mostly on dining, shopping and hospitality.

The study also found the arrivals had visited Macau an average of 5.8 times in the last 12 months, while 83% of them had visited Macau at least three times in the last 12 months.

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Asia

Macau Gambling King Stanley Ho Dies at 98

Niji Narayan

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Macau Gambling King Stanley Ho Dies at 98
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Macau casino king Stanley Ho has died on Tuesday (May 26) at the age of 98. He was known as the godfather of Macau casinos and was instrumental in turning Macau into a gambling boomtown.

The flamboyant tycoon, who loved to dance but advised his nearest and dearest to shun gambling, headed one of the world’s most lucrative gaming businesses through his flagship firm, SJM Holdings Ltd, valued at about US$6 billion.

Ho spearheaded what is known in Macau as the junket VIP system, whereby middlemen act on behalf of casinos by extending credit to gamblers and taking responsibility for collecting debts.

Some of Ho’s children have become successful gaming operators in their own right. Daughter Pansy is the co-chairperson of MGM Resorts’ Macau unit while son Lawrence runs Melco Resorts & Entertainment.

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Asia

Asia Pioneer Entertainment Terminates Two Lease Agreements

Niji Narayan

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Asia Pioneer Entertainment Terminates Two Lease Agreements
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Asia Pioneer Entertainment (APE), the Macau-based slot machine agent, has terminated two finance lease agreements for the leasing of electronic gaming equipment (EGE). The agreements were terminated after Siam Star Leisure and GLIMEX failed to pay lease rental of around HK$17 million and HK$9 million, respectively.

APE said the group is now expected to write off the HK$26 million finance lease receivables from its 1H20 accounts and has demanded the return of the leased equipment.

Under the terms of the lease agreements, both signed in December 2018, APE has the right to terminate “without the need for any notice or demand” if the lessees fail to make any payment for equipment rental by the due date.

“The Company intends to identify new lessees for the EGE in Macau or other Southeast Asian countries,” APE said.

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