XLMedia PLC, a leading global digital publishing group and owners of the UK’s largest online bingo review site and community, WhichBingo.co.uk, is delighted to have been awarded Best Bingo Affiliate at the 2019 EGR Operator Awards.

Following the company’s successful appearance at this year’s IGB Affiliate conference in Lisbon, 1xBet is preparing “several powerful sponsorship deals” for its growing affiliate program which currently comprises more than 25,000 participants. Going into 2020, the 1xBet affiliate team explains how the prospects and trends of the affiliate industry are fused through the prism of its brand vision…

1xBet, the acclaimed international online sports betting odds provider, is strengthening their focus on the burgeoning affiliate sector with ongoing investment in its affiliate program. Commenting on the profitable prospects new registrants can expect from the program in the coming months, the 1xBet affiliate team explained: “Participants in our affiliate program receive the most convenient conditions and marketing tools for doing business, which results in maximised profits for them. Conversions of our partners are growing, as the number of partners themselves is growing. On the subject of new products, we are preparing several powerful sponsorship deals that can be used to attract maximum attention to the company. There are also many new promotions and bonuses in development, which we will talk about in due time.”

Putting the power of people first is a core attribute of the 25,000 participant-strong membership of 1xBet’s affiliate program, which was launched in 2007. As of 2019, the international program is supported by a principal team of hundreds of experts around the world every day working in tandem with members, something which the company’s team believes is essential to the program’s continued success. “We responsibly approach cooperation with partners, creating the most motivating conditions for them to earn money,” they said. “We believe in creating an ideal ecosystem, based not only on our experience but also on the wishes of partners. We always try to choose partners who see the future of our business sphere as well as that of 1xBet. Those who want to develop along with the market, by profiting from offering players unique opportunities to earn money. So, if you want to make good money and are prepared to work for it, it’s definitely the ideal time to become a partner of 1xBet.”

1xBet’s position as one of the only gaming companies to have successfully demonstrated affiliate value in the B2C sector was put into sharp resolve at Lisbon Affiliate Conference with the affiliate program’s team stating the event had exceeded all their expectations. In terms of why the program continues to draw experts and engaged new clients from both B2B and B2C, the 1xBet affiliate team explained: “We offer customers the maximum choice of opportunities to earn. This is primarily due to having the widest range of markets at the best odds. There are more than 1000 events daily, and you can bet on 90+ sports. In addition, players have the opportunity to choose from hundreds of different games on the site to satisfy their thirst for victories.”
“We try to provide everyone with the best opportunities to realize their dreams,” they added. “Customer focus is a key concept at 1xBet. It all starts with things such as ease of betting via a user-friendly interface for the site and mobile applications. Our huge selection of payment solutions, fast withdrawal of profits for players, and a dedicated support team, complete the experience.”

Despite continued expansion for the affiliate program, 1xBet does not single out individual markets, preferring instead to rely on its position as a global brand active in dozens of countries around the world allowing it to facilitate true growth year on year. When asked about the issues it has faced in building their affiliate program and what they would like to see done differently in the online gambling industry going forward, the 1xBet affiliate team replied: “We would like to achieve real transparency with general rules that work well for everyone. The industry in which we operate is one of the most competitive fields and making a breakthrough here is very difficult. While we have proven that it is possible, we would like to see fewer pitfalls interfering with systematic development.”

As the affiliate sector continues to build its profile across the global gaming industry’s consciousness, 1xBet is focused, not just on expansion but on providing the most direct and high-end tools, insight and information to its program. “Recent events, such as the IGB Affiliate conference in Lisbon, show that the industry is booming,” they said. “Accordingly, betting companies which can provide affiliates with the most favourable conditions for earning, together with innovative technologies and new products, will stand out from the crowd. What is also important is the swift fulfilment of requests from customers who need, for example, video content in increasing quantities.”
They concluded: “Ultimately, it all comes down to the willingness to promptly offer relevant and quality information. If you are able to give this it to both affiliates and players, then you will offer the best product on the market. This factor will definitely be increasingly relevant in the future.”

To benefit from the acclaimed terms and reach the widest audience possible with 1xBet’s affiliate program, visit: https://partners1xbet.com/

The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.