Connect with us

Press Releases lands latest football partnership with Flamengo deal

George Miller


on to become new shirt sponsor of Flamengo
Reading Time: 2 minutes


Disruptive sports betting brand has announced a deal with Brazilian football club Flamengo to become its digital partnership sponsor, as the operator expands its mission to bring fun, fast and fair gaming to a global audience.

The deal with Flamengo, one of Brazil’s most popular and successful teams, will see branding at the club’s training ground, the Ninho do Urubu, and digital advertising across social channels.

The one-year agreement – signed for an undisclosed fee – will include add-ons dependent on new player registrations. customers and Flamengo supporters will enjoy exclusive promotions that will keep them at the heart of the action.

Joe McCallum, Director of Sportsbook,, said: “Flamengo is one of the biggest names in Brazilian football and as a forward-looking, global club, it was the perfect match for

“We are committed to delivering fun, fast and fair action to players around the world, and Flamengo’s history, ethos and commitment to the beautiful game will help us achieve precisely that.

“Brazilian football fans are among the most passionate in the world, and that makes this partnership another important milestone for us, both in Brazil and beyond.”

Maurício Portela, Marketing Director of Flamengo, added: “We were hugely impressed by’s approach to gaming and how it has quickly grown to become one of the most innovative and exciting brands in the space.

“ immediately understood the passion and importance of football to supporters of Flamengo and we are proud to enter a partnership that will bring immense value to both our club and our fans.” has been ramping up its marketing efforts in recent months.

The deal with Flamengo follows’s signing of World Cup-winning former Brazil player Denilson as a brand ambassador earlier this year. recently announced a three-year, front-of-shirt sponsorship agreement with English Premier League team Watford FC, as part of its ‘Know No Borders’ campaign.

And was also the headline sponsor of the recent 2019 CONIFA European Football Cup in Artsakh.

NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.