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Gluck Games break a Guinness World Record at iGB Live

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Gluck Games break a Guinness World Record at iGB Live
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This iGBLive in Amsterdam made history by breaking a Guinness World Record: the largest number of people scratching scratchcards! Previously the record was held by the lottery in the Philippines, but Gluck and the people at iGBLive scratched that out with 386 people taking part in the final record attempt.

Stewards ushered in the people, before the doors were closed and the official Guinness World Record adjudicator called for the scratching to begin! The sound of nearly 400 people beginning to scratch off to find out if they had won, filled the massive hall. Those without keys, coins or scratching implements resorted to their nails. One participant took off an engagement ring and used the diamond to get scratching – while a man with nails cut too short, made a worrying attempt on the card with his teeth!

Winner Winner!

No matter what they used, people were anxious to find out – were they one of the lucky winner? There were ten top 450€ prizes – making some very happy people at the conference – including two support staff from the venue itself for whom this was the best show they’ve ever worked at! Others expressed amazement at having won – convinced the winning cards must be a promotion, rather than an actual cash sum! One winner said how she had never won anything before, ‘not even a raffle!’

10 winners from 386 participants translates to a 1 in 38 win rate – while the chance of winning just £140 in the National Lottery is 1 in 2,180 – making it clear that the Guinness World Record was about more than just the glory for some lucky people.

Scratch the Record!

There was a nerve-racking rate as each steward confirmed the tally of participants. Overseen by an official Guinness World Record judge and gaming legend, Michael Caselli, the win was announced to excited cheers from the anxious organisers at Gluck Games.

The guys and gals at Gluck Games wish anyone else attempting a record well: “there can never be too much fun in the world,” says Chief Commercial Officer and Founder, Helen Walton. “We love playing scratch cards ourselves and we’ve always wanted the honour of a World Record. Now we can truly say this was a world-record breaking event and an occasion we will never forget!”

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Slotegrator Partners with HollywoodTV

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Slotegrator Partners with HollywoodTV
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Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.

With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.

The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.

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888poker Wins EGR Award for Best Poker Marketing Campaign

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888poker Wins EGR Award for Best Poker Marketing Campaign
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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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Casino ADMIRAL Helmond Opens in the Netherlands

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Casino ADMIRAL Helmond Opens in the Netherlands
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The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.

Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.

“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.

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