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Gluck Games break a Guinness World Record at iGB Live

George Miller

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Gluck Games break a Guinness World Record at iGB Live
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This iGBLive in Amsterdam made history by breaking a Guinness World Record: the largest number of people scratching scratchcards! Previously the record was held by the lottery in the Philippines, but Gluck and the people at iGBLive scratched that out with 386 people taking part in the final record attempt.

Stewards ushered in the people, before the doors were closed and the official Guinness World Record adjudicator called for the scratching to begin! The sound of nearly 400 people beginning to scratch off to find out if they had won, filled the massive hall. Those without keys, coins or scratching implements resorted to their nails. One participant took off an engagement ring and used the diamond to get scratching – while a man with nails cut too short, made a worrying attempt on the card with his teeth!

Winner Winner!

No matter what they used, people were anxious to find out – were they one of the lucky winner? There were ten top 450€ prizes – making some very happy people at the conference – including two support staff from the venue itself for whom this was the best show they’ve ever worked at! Others expressed amazement at having won – convinced the winning cards must be a promotion, rather than an actual cash sum! One winner said how she had never won anything before, ‘not even a raffle!’

10 winners from 386 participants translates to a 1 in 38 win rate – while the chance of winning just £140 in the National Lottery is 1 in 2,180 – making it clear that the Guinness World Record was about more than just the glory for some lucky people.

Scratch the Record!

There was a nerve-racking rate as each steward confirmed the tally of participants. Overseen by an official Guinness World Record judge and gaming legend, Michael Caselli, the win was announced to excited cheers from the anxious organisers at Gluck Games.

The guys and gals at Gluck Games wish anyone else attempting a record well: “there can never be too much fun in the world,” says Chief Commercial Officer and Founder, Helen Walton. “We love playing scratch cards ourselves and we’ve always wanted the honour of a World Record. Now we can truly say this was a world-record breaking event and an occasion we will never forget!”

Industry News

GVC Restructures its Customer Care Teams

Niji Narayan

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GVC Restructures its Customer Care Teams
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Ladbrokes Coral operator GVC has announced that it will reorganise its customer care teams in order to prepare for new VIP requirements in Great Britain. The announcement comes after the Betting and Gaming Council (BGC) adopted new rules for VIPs, created by a GVC-led Gambling Commission working group, including limiting the schemes to those aged 25 or older.

Last month, the Gambling Commission then launched a consultation on whether to make these changes part of the Licence Conditions and Codes of Practice (LCCP) for all licensees.

“GVC was the lead operator in the industry working group on what were formally referred to as VIP schemes,” a GVC spokesperson said.

“This work paved the way for the creation of the new code, which introduces significant enhancements to responsible gambling safeguarding measures for high-value customer (HVC) schemes and reduces the number of customers eligible to participate, including a complete restriction for those aged under 25.”

The spokesperson said in order to facilitate these changes, GVC has begun a restructuring of its customer care team.

He added that certain roles were placed at risk of redundancy under the restructuring, but said the operator expects the number of redundancies to be low.

“As a result of the restructure, a number of roles have been identified at risk, though it is hoped and expected that by offering alternate positions within the group, compulsory redundancies will be kept to a minimum.”

VIP schemes have become a controversial element of British operators’ businesses following a number of regulatory failings involving players designated as high-value customers.

The All-Party Parliamentary Group (APPG) on Gambling Related Harm said in its report on industry performance and regulatory change last month that these “highly problematic” loyalty programmes be banned.

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Industry News

Spinmatic Partners with Italian Platform Provider Pixelo

Niji Narayan

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Spinmatic Partners with Italian Platform Provider Pixelo
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Online casino games developer and supplier Spinmatic has partnered with the Italian platform provider Pixelo. Spimatic’s whole suite of video slots will soon be available to all the clients that have integrated the Pixelo platform.

The first operator to benefit from going live with Spinmatic games will be Vincitu, on its main website www.overplus.it, and other sites. Vincitu has its own package of casino games and it is among the most successful ones on the Italian market.

“Spinmatic is one of the main casino game providers on the market and Pixelo is a young but very dynamic and growing company. We are sure that thanks to Spinmatic’s high-performance games the successes will be even greater and our position on the Italian market as a software platform will be increasingly consolidated and appreciated by our customers,” Cristina Ferrario, CCO of Pixelo, said.

“Working with Pixelo for this integration was very easy, and we are very happy that our video slots are going to be part of its suite of games. Italy is a very special market for us, and I am sure this agreement will be very successful,” Gianfranco Arrichiello, Sales Manager at Spinmatic, said.

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Industry News

Gaming Realms Signs New Distribution Deal with Rank Group

Niji Narayan

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Gaming Realms Signs New Distribution Deal with Rank Group
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Gaming Realms has signed a new three-year distribution deal with the Rank Group.

Rank Group casino and bingo brands such as Aspers Casino, Lucky VIP Casino and Kitty Bingo now offer players the entire Slingo Originals portfolio of Gaming Realms, including top performing titles Slingo Monopoly, Slingo Rainbow Riches and Deal or No Deal Slingo.

“We are delighted to announce the continued strengthening of our relationship with Rank through this agreement. We constantly strive to bring new and exciting content to an increased audience and believe that through Rank’s great portfolio of brands we can further enhance the Slingo brand here in the UK,” Michael Buckley, interim CEO and chairman of Gaming Realms, said.

Gaming Realms already provides its Slingo portfolio to Rank’s Mecca brand in the UK, with the new agreement extending their distribution to the Stride Gaming brands acquired by Rank last year.

“We’ve been huge fans of Slingo ever since it hit the UK market, so the opportunity to add ALL the Originals to our game portfolio this year is genuinely exciting, and well worth the wait! We look forward to building on its success and bringing this market-leading content to a wider audience than ever before,” Riaan Slabbert, chief product officer of Rank Digital, said.

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