A new report from IT Intelligence Markets delves into the world of online bingo, exploring trends from major players including NetEnt, 888, GVC, Ladbrokes, and Playtech, amongst others.

The report, entitled North America Online Bingo Games Market Report (2014-2024), examines various elements of the industry from market size and prices to trading and competition. It covers a ten year period and explores both past and future trends to create a clear overall picture of the online bingo industry.

As a resource, the report could prove useful to a wide variety of professionals involved in game development, online gambling, the casino industry, finance, and technology. Topics that are covered in the report include:

• market forecast for the next five years
• consumer information on raw materials
• statistical data on production and consumption
• value chain and cost structure analysis
• historical and future pricing data

The report conveniently subdivides its wealth of information into easily searchable and accessible sections by type and applications. Market applications are subdivided by ‘Entertainment’ and ‘Commercial’ and market types are split by ‘poker’, ‘casino’, ‘sports betting’, and ‘other’.

The various analysis segments are split into specific aspects including market structure, risk assessment, growth drivers, restraints and challenges, emerging product trends, and critical success factors.

Online vs traditional bingo

Online Bingo has grown in popularity over the past few years as technology improves and web-based financial transactions become more secure. The gaming development company Gamesys was one of the earliest proponents of the industry with their offering JackpotJoy. Since then, several bingo sites in the same group have been released.

Players find several advantages from playing Bingo online, not least of which is the ability to do so from the comfort of their own home. This is particularly convenient for older players or those confined to their home environment due to health issues. Playing bingo is often seen as beneficial in the treatment of mental health issues commonly associated with old age, such as dementia or Alzheimers. Its availability in online form broadens the scope of players that can now take advantage of these much-needed benefits.

On the downside, Online bingo does lack the social aspects that traditional bingo offers. Some online platforms aim to overcome this by providing a ‘chat function’ included in the game so that players can communicate amongst themselves. This welcome addition helps to keep house-bound players engaged in the outside world and form new online friendships.

The potential to win big is, of course, another strong drawing factor and online bingo usually offer bigger cash prizes than traditional games. Mother-of-four Anita Campbell from County Durham in England, who has been living on Universal Credit, recently won £597,000 playing online bingo. She has since been able to pay off debts from her mother’s funeral and purchase her own property.

Marathonbet has become the first training kit partner of the Manchester City Football Club. The new partnership builds on eighteen months of Marathonbet as the Club’s Official Global Betting Partner. Marathonbet branding will be added to the training kits of City’s men’s and women’s senior teams.

The partnership was launched at the City Football Academy as City players Sergio Aguero, Bernardo Silva, Gemma Bonner and Megan Campbell joined Pep Guardiola to unveil the new kit branding.

“Launching our first training kit partner is a significant moment for Manchester City and we are delighted to be doing this with our existing partner, Marathonbet. The last eighteen months of partnership have been extremely positive for both organisations and we are pleased to recognise this success by expanding our relationship together,” Omar Berrada, COO of Manchester City said.

“It’s been a privilege to be alongside Manchester City as their Official Betting Partner during one of the most exciting chapters in the club’s recent history. We have been offering fans around the world the chance to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities, and we are delighted to be strengthening our partnership today as Marathonbet also becomes the club’s first ever Official Training Kit Partner,” Natalia Zavodnik, CEO of Marathonbet said.

EveryMatrix is thrilled to announce the launch of RGS Matrix, the company’s sixth iGaming standalone solution. RGS Matrix is an “out of the box” remote gaming server which aims to offer excellent player experiences, consistent deployment, and quicker content integration.

The new product will be managed by Mathias Larsson, Managing Director at Spearhead Studios, EveryMatrix’s recently launched gaming development studio. RGS Matrix powers slots, table games, and instant wins, and is currently certified for Malta, UK, Latvia, Lithuania, Estonia, Sweden, Spain and Denmark.

With a modular platform architecture, the solution was designed to handle the traffic expected by Tier-1 iGaming operators and is continuously monitored by an experienced infrastructure team to provide optimal performance and security. RGS Matrix allows new games to be released with zero downtime and with no impact on existing deployment.

Ebbe Groes, Group Chief Executive Officer & Co-founder, said: “EveryMatrix aims to offer 360° iGaming solutions to casino operators, and by enriching the offering with our own RGS Server, right after we’ve launched into gaming development with Spearhead Studios, we aim to prove our partners that we’re up for the task of helping them build their casino operations from scratch in their desired target territories.

“RGS Matrix brings more than game development and deployment. The studios launching on our server will have a number of benefits, which include obtaining certifications in many countries, using our advanced gaming building framework to create spectacular new content or even add key features required by large operators, especially related to responsible gambling. Distribution as always is key, and I’m happy to announce that we have several deals in the pipeline already. RGS Matrix is for all, not just for EveryMatrix casino clients!”

Mathias Larsson, Managing Director at Spearhead Studios, commented: “RGS Matrix’s objective is to connect creative game developers with casino operators looking to enhance their content offering with new and original titles. EveryMatrix’s operators can leverage the content kept on the RGS to attract and retain players from all over the world while the gaming studios based here can find new distribution opportunities. I believe this will be a winning formula, and we are positive that RGS Matrix will soon become a very popular choice in the industry thanks to its vast capabilities.”