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Is the time ripe for South Africa to focus on its online iGaming industry?

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Is the time ripe for South Africa to focus on its online iGaming industry?
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BtoBet eyeing evolving South African opportunity … Publishes Industry Report “Transforming the South African iGaming Industry into a Model for Africa”

Following its expansion in regulated markets across the whole African continent, BtoBet is eyeing with interest the evolving situation concerning the South African market. Having by far the most developed technological infrastructure in Africa in terms of internet and smartphone, the opportunity is ripe for the country to thoroughly regularize the market and follow the path undertaken by other countries in order to reap more benefits whilst safeguarding not only the investment of the operators but the players’ interests as well.

With the country already boasting a strong retail gambling market, BtoBet has published an Industry Report analyzing the huge opportunity, in technological terms and market revenue, that South Africa keeps in hold for the iGaming industry, and how the introduction of a strong regulatory framework could propel the country at the forefront of the gambling industry in Africa.

Sabrina Solda, BtoBet’s Chief Marketing Officer, stated that the region already has a strong reputation from a retail perspective. The task now is to do the same for the online sector, where online gambling, including sports betting, is still unregulated. An opinion also shared by Themba Ngobese, CEO of the Casino Association of South Africa (CASA), who in a recent interview expressed his views that the government should intervene soon regarding the matter. “The government needs to step up with a deliberate and concerted effort to enforce its laws to protect the regulated gambling industry and the public.”

The Industry Report “Transforming the South African iGaming Industry into a Model for Africa” also analyses the national gambling statistics that have been published by the local National Gaming Board, which indicate that the overall Gross Gambling Revenue have been registering exponential year-on-year growth, with the GGR for the financial year of 2018 amounting to 28.8 billion rand.

Take the opportunity and download BtoBet’s latest market analysis and see how you can grasp the opportunities that the South African market keeps in hold.

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Africa

Cola Group to invest $14.5M to accelerate Cola.bet expansion strategy

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Cola Group to invest $14.5M to accelerate Cola.bet expansion strategy
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Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company, Cola.bet, with a $14.5m investment.

This substantial investment follows on the back of Cola.bet securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to Cola.bet’s current stable of highly successful African operations; Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et).

This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, Cola.bet subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for Cola.bet to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.

The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The Cola.bet platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.

As Cola.bet continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. Cola.bet excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, Cola.bet also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.

Dinu Bors, Cola.bet’s COO said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”

Dana Varnytska, Cola.bet’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.

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Africa

BtoBet Partners with Betta1

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Leading sportsbook provider BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership deal with Betta1.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Betta1 will power its online brand with the advanced Neuron 3 platform.

Apart from the key platform products, BtoBet – which forms part of the leading iGaming supplier Aspire Global – will also be providing the online bookmaker with management and technology support.

The Zambia-based operator will be providing its players with a wide offering for both local and international sports betting, including live sports events, an extensive selection of virtual sports and a comprehensive portfolio of online casino games.

“The African market is continuing to register strong shifts towards the mobile. As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are looking forward to leverage BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localized product. The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements,” Aditya Khosla, Chief Technology Officer at Betta1, said.

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Africa

EGT Interactive Extends Meridianbet Partnership in Serbia and Tanzania

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EGT Interactive has announced its expansion in Serbia and Tanzania through its long-term partner Meridianbet.

The provider’s content has proven to be a powerful customer acquisition and retention tool and is already well-known to the Serbian players. By adding Meridianbet to its clients’ portfolio on the Serbian iGaming market, EGT Interactive strengthens its position as a leading provider.

Tanzania is still new territory for EGT Interactive, and such a partnership increases its reach and awareness. The deals with Meridianbet are truly significant achievements with great potential for both sides.

EGT Interactive top-notch content is already available on Meridianbet in Serbia and Tanzania. Some of the titles that the players can enjoy are PinUp Queens, Egypt Sky, 100 Super Hot, 30 Spicy Fruits, Shining Crown.

“We are so proud to have such a stable partnership with Meridianbet. We are sure the outcome of these deals will be more than positive,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are well aware of the quality games that EGT Interactive produces and had no hesitation in making their content available in Serbia and Tanzania. We are truly excited to finally be able to offer their games to our players on these markets and grab the attention of new ones,” Milan Djurmez, Head of Online Casino at Meridianbet, said.

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