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Hold Gaming hits the market with first casino esports games

George Miller

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Hold Gaming hits the market with first casino esports games
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Skill gaming startup Hold Gaming has launched the first competitive skill-based casino games that can be played for cash prizes, combining social casino, iGaming and esports to create an entirely new gaming genre.

Targeted towards the next generation of gamers, Hold Gaming unlocks an untapped market for operators with gameplay possible in up to 40 US states and across more platforms including mobile, web browser and the App Store.

Hold Gaming founder and CEO Phillip Runyan said the seed-stage startup’s first game, Blackjack Fire, already available through the App store, had racked up more than 20,000 installs and handed out more than $10,000 USD in cash prizes since its launch just four months ago.

“We created the first viable platform where the end-to-end experience for the player is based on skill, rather than chance so there’s no more losing to the house,” Mr Runyan said.

“The format of the games means we’re increasing by tenfold the US states where iGaming is available and making them accessible on more platforms than ever before.

“We are built for the next generation of gamers. We have a highly competitive target market who have grown up in the digital world. It’s not enough to simply win anymore, players want the glory, they want their spot on the leaderboard for the world to see and they want to get paid.”

Mr Runyan said the company’s proprietary platform was designed with anti-money laundering (AML) and know-your-customer (KYC) compliance front of mind to ensure that only verified players could access game content.

“By building compliance into the platform from the ground up, we’re able to provide a smooth on-ramp to verify customers instead of adding these necessary checks and balances as an after-thought.” he said.

Hold Gaming is backed by industry innovators, drawing experience from Draft Kings, Double Down Interactive, EA Sports, International Game Technology and Blastworks.

“We’ve been operating largely in stealth mode to-date, refining our game play and making sure we have the absolute best experience for players,” Mr Runyan said.

“Based on the success of Blackjack Fire, we are in the process of releasing the game across more platforms including web and mobile channels. We have several new game launches in the pipeline and are looking at enhancing gameplay through live events and tournaments.”

“We’re also looking to expand the offering into other markets such as Australia, Canada, New Zealand and Europe.”

With products already in-market, Hold Gaming is currently undertaking a Seed round fund raise. Blackjack Fire is available for download on the App Store. To find out more about Hold Gaming visit www.holdgaming.com.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

Puma Partners with Cloud9

Niji Narayan

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Puma Partners with Cloud9
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Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

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eSports

ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
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German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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eSports

The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports

Niji Narayan

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports
Image Source: historic-newspapers.co.uk
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The Washington Post has unveiled “Launcher,” a new section dedicated to video gaming, esports competitions and gaming culture. Launcher will feature insightful analysis into the people, companies, teams and trends that comprise an industry becoming more prevalent in society every day.

“Gaming has become deeply ingrained in our social fabric, significantly impacting industries across sports, tech, business and pop culture, and we are uniquely positioned to cover this burgeoning industry. With Launcher, a dedicated team will look at all aspects of gaming, appealing to the casual player and avid esports fan alike,” Emilio Garcia-Ruiz, managing editor of The Washington Post said.

Mike Hume, the editor of Launcher, will lead the staff. Gene Park and Elise Favis are the reporters and Mikhail Klimentov is the editor. Jhaan Elker and Joe Moore will join Launcher as video producer and art director respectively.

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