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Soft2Bet celebrates its 3rd birthday!

George Miller

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Soft2Bet celebrates its 3rd birthday!
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Soft2Bet, а leading online gambling operator and software provider, announces third anniversary of the company’s founding.

Established by a few passionate industry veterans in September 2016, now Soft2Bet boasts a team of more than 200 dedicated employees spread in four international offices in key European centres – Kyiv, Sofia, Limassol, and Malta.

Known as a multi-brand company, three years ago Soft2Bet started with MalinaCasino, an online casino and sports brand. Then, by the end of 2016 BuranCasino and YoYoCasino were launched. Nowadays, the portfolio consists of 13 unique brands, the latest of which is called Nomini and went officially live just a few days before the company’s anniversary.

Soft2Bet is known for providing clients with an online casino experience that can be rarely seen anywhere else in the industry. At the beginning its brands were offering well-known casino games as well as sports betting options. Now, clients can play more than 2,500 games coming from industry leading providers. Sport fans can bet on thousands of pre-match and live events on over 30 types of sports including virtuals. Adding more verticals is on the roadmap of the company in the near future. But that is not all – some of the brands, the newest one, Nomini, for example incorporate a gamification technology that allows players not only to enjoy high-quality casino games but participate in ‘a game in the game’ – unlock achievements, collect special points, exchange them, earn prizes, and etc.

In terms of game providers, Soft2Bet brands are offering titles from top companies in the business as well as from trusted emerging iGaming software development studios. Working only with a few of them at the beginning, now Soft2Bet partners up with 44 key iGaming providers. Among the company’s partners are Play’N GoNetEntEvolution GamingAltenarPragmatic Play and Microgaming.

It is important to mention the two significant milestones reached during the last year – the acquisition of a licence from the Malta Gaming Authority and the BMM-certification that brings Soft2Bet one step closer to operating on the fruitful Swedish market. These are huge achievements that place the young company among the major online casino providers on the regulated European market!

Borish Chaikin, CEO of Soft2Bet comments: “We remain ambitious and hungry to improve further – to launch new products, incorporate the latest technologies, expand our geographical reach, introduce our brands to more people. We are at the right place now, and we wouldn’t be here without the continued support of our partners. I hope our growth during these three years has also helped them in the development of their own businesses as well. And as far as I can conclude from our mutual growth results – it is the case. We will continue to put all our efforts to evolve in the future and conquer new heights. A ‘thank you’ doesn’t sound enough, but we are thankful to all parties involved in our success story – from our business partners to our dedicated employees!”

A spectacular event with a circus show was organised on September 12 to celebrate the company’s third anniversary together with employees and valued partners.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU

Niji Narayan

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU
Photo Source: thedrum.com
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The Tennis Integrity Supervisory Board has appointed Jonathan Gray as the first CEO of the Tennis Integrity Unit (TIU). Gray will take up his new role in February 2020. He will report to the independent Tennis Integrity Supervisory Board and work closely with TIU director Nigel Willerton.

“This is a unique opportunity to work with a global sport in tackling issues around corruption and doping. I share the absolute commitment of tennis to achieving the highest standards of integrity and believe passionately in fair and clean sport. It is clear to me that much good work has already been done in this area, and I am looking forward to building on those strong foundations,” Gray said.

Gray is having more than 14 years of experience as a senior partner at specialist global risk consultancy Control Risks. He also had a 20-year career in the British Army, commanding operations in Belfast and Iraq, and also seeing action in the Balkans, Falklands, Canada and Europe.

“Jonny was the outstanding candidate in a very strong and varied field. He shares our determination to create the best, most innovative integrity organisation in sport, and his skills and experience will be vital in helping tennis to realise that ambition,” Jennie Price, independent chair of Tennis Integrity Supervisory Board said.

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TVBET Launches its New Game Lucky6

Niji Narayan

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TVBET Launches its New Game Lucky6
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TVBET has launched its new game Lucky6 as a part of its global expansion. The well-known classic game is now available at the Demo section on the official website and planning to be added on the partners’ platforms soon.

“Being one of the leaders on the global live-games market TVBET focuses on providing our clients with the most relevant content, and our new Lucky6 is in full accordance with the requirements of the more demanding audience. This game is a madly popular of their genre, and our company has launched it in a highly qualitative live-format, including also adjustable bonuses, promo codes, and jackpots. Today, we’re happy to present the content that will help our partners in reaching their business goals,” Peter Korpusenko, CEO of TVBET said.

Lucky6 is a classic game in which the player is offered 48 numbers, 35 of which are selected randomly. The player is offered to guess 6 balls. The last, sixth, ball brings special fortune to the lucky winner – the winning coefficient depends on the position of his loss.

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PMU Reports French Racing Growth in Q3 2019

Niji Narayan

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PMU Reports French Racing Growth in Q3 2019
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French horse betting company Pari Mutuel Urbain (PMU) has reported consecutive growth quarters for its racing vertical. Chief Executive Cyril Linette revealed that French racing wagers during Q2 and Q3 trading had consecutively grown by 0.5% to €1.9 billion.

Despite a tough opening to 2019 racing (−3.4%), with the PMU reducing its race schedule and revamping its “Quinte+ prognostic” product, PMU governance estimates that French racing will be delivered at −1% wagering for 2019 trading.

“This is proof that the strategy put in place is bearing fruit despite a reduction in supply (−20% of races), even if we do not end the year in growth, for six months we have shown real growth, which is of great satisfaction” Linette said.

Under Linette’s guidance, at the start of 2019, the PMU launched its “revitalisation programme” approved by the operator’s core shareholders of France Gallop and Le Trot Francais.

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