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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
Reading Time: 2 minutes

 

BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

Africa

Incentive Games Partners with NewPlay Group

Niji Narayan

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Incentive Games Partners with NewPlay Group
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Incentive Games has announced a new partnership with the UK-based NewPlay group.

NewPlay is an investment company specialised in providing mobile entertainment, gaming and media content services to customers in developing markets with a focus on East and West Africa.

As per the deal, Incentive will provide its virtual football wagering game to two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively.

The virtuals game is optimised for low-spec smartphones, meaning it can be used by customers in developing markets where technological penetration is lower. It also offers continuous wagering opportunities during the suspension of live sports.

“Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana,” John Gordon, chief executive of Incentive Games, said.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry,” John Gordon added.

Conor O’Donovan, CEO of NewPlay Group, said that his business understands the technology and market constraints in African jurisdictions, which had necessitated “significant research” to find a suitable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.

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Africa

Cricket South Africa Appoints Stats Perform as Exclusive Official Data Partner

George Miller

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Cricket South Africa Appoints Stats Perform as Exclusive Official Data Partner
Reading Time: 2 minutes

 

Stats Perform to Collect and Distribute Official CSA Data and Video for Team Performance, Betting and Media
Partnership also includes distribution of CSA live streams to licensed sports betting market, team access to ProVision tool for coaching, analysis and recruitment and highlights clips distribution to media

Cricket South Africa (CSA) has appointed Stats Perform, the SportsTech leader in data and AI technology, as their exclusive Official Data Partner for international and domestic competitions.

Under the new agreement, Stats Perform’s trusted opta and RunningBall data brands will collect, analyse and deliver official ultrafast data and ball-by-ball event data to global broadcast, media, and betting operators, providing insights and information to deepen the engagement of fans and bettors with CSA’s competitions, teams and players.

CSA’s national team coaches, analysts and performance staff working with each Mzansi Super League franchise will also have access to Stats Perform’s ProVision recruitment tool to inform their player selection and opposition analysis. Powered by Stats Perform’s opta data, ProVision provides an online platform for detailed data-driven analysis across both red ball and white ball formats. The platform is designed to meet the specific needs of teams through the application of interactive graphics, charts, and visualisations, integrated with match footage.
In addition to data coverage, Stats Perform will distribute exclusive live match video streams to licensed global sportsbook operators through their Watch&Bet betting platform. Stats Perform will also deliver CSA news clips to media worldwide through their editorial content service.

The deal includes live streams and live data for all South African home international fixtures across all formats, as well as CSA’s domestic competitions.

“We are thrilled to provide extensive media, betting and team performance coverage for all of the premier Cricket South Africa matches,” Chief Rights Officer, Alex Rice, said. “We look forward to ensuring that the CSA coaching team get invaluable data and video insights, and maximising significant opportunities for global engagement. Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.”

Stats Perform is the largest cricket data provider in the world and the new CSA agreement represents an important addition to the company’s growing portfolio of official cricket data rights deals.

“CSA has a vision to make cricket a truly national sport of winners, supported by a majority of South Africans and to pursue excellence on the field. To achieve our goal, we need a comprehensive and premier data provider with a proven track record with global cricket competitions,” Kugandrie Govender, CSA Chief Commercial Executive said: “With an unrivalled breadth of distribution into sportsbooks, global media and broadcast, as well as an unrivalled pedigree for collecting deep, accurate and fast data, Stats Perform was the perfect partner for us. They will help us improve on-field performances through deep and accurate data and analysis software, commercialise our properties and engage with fans at home and overseas. We are excited to work with them to grow the sport we love.”

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Africa

TCSJOHNHUXLEY Africa Working With Customers Across the Continent to Open Safely

George Miller

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TCSJOHNHUXLEY Africa Working With Customers Across the Continent to Open Safely
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Casinos across the globe are working tirelessly to re-open safely to provide peace of mind for their staff and players, ensuring they are properly protected.

TCSJOHNHUXLEY has been focused on this during the pandemic, launching the Care & Protect range of products designed specifically for live gaming requirements. From Play Safe Shields for table games to chip sanitization products, the company is dedicated to providing operators with the right tools to mitigate the spread of COVID-19.

With the South African casino market re-opening this week, the TCSJOHNHUXLEY team has been working around the clock to provide and install literally thousands of Play Safe Shields for casinos in the region. The clever designs feature safety glass that can be finished with the casino’s logo etched into the edge. This provides an extra safety feature, making the screens easily visible whilst also allowing extra branding for the casino.

Christiaan Els, Managing Director TCSJOHNHUXLEY Africa, comments, “The last few weeks have seen our team pulling out all the stops to ensure the Care & Protect Play Safe Shields were supplied and installed to all the casinos in the Sun International and Tsogosun Groups prior to re-opening. Our focus has been making sure our customers are ready to welcome back their guests and staff in a safe and protected environment and I’m pleased to say we delivered this in record time.”

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