Connect with us
European Gaming Congress Milan
SIS

Africa

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

Published

on

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
Reading Time: 2 minutes

 

BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Africa

BtoBet Pens Significant Multi-channel Deal With Surebet247

George Miller

Published

on

BtoBet Pens Significant Multi-channel Deal With Surebet247
Reading Time: 1 minute

 

The terms of the deal will see the provision of the Neuron technologies also to the bookmaker’s extensive retail network

Leading iGaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with leading Nigerian bookmaker SureBet247. The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria. The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”

Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.

BtoBet has a wide presence in the regulated African iGaming industry, with the advanced Neuron at the core of betting operations in 25 countries on the continent.

Continue Reading

Africa

BMM Testlabs Attends ICE Africa 2019

George Miller

Published

on

BMM Testlabs Attends ICE Africa 2019
Reading Time: 1 minute

 

BMM Testlabs, the world’s leading gaming test lab and product compliance consultancy, was pleased to attend ICE Africa 2019 at Sandton Convention Centre in Sandown Sandton, South Africa on October 2-3.

VP, Operations and Sales, Zeena Rossouw commented, “2019 has been another growth year for BMM South Africa. Our market opportunities are increasing because of our new licenses and acceptance in emerging African jurisdictions. We know that by attending important shows like ICE Africa, we meet and network with current and potential clients as the go-to test lab in the region. This year, I am honored to have been nominated to participate in the Women in Gaming breakfast and be featured as one of 30 women in gaming in Africa and South Africa.”

EVP and General Manager, Australia and Asia Pacific, Kirk White added, “We are very proud of Zeena to be recognized for her success in the industry. Technical Compliance Manager, Obed Mathabe and PSD Manager Sifiso Sibiya will be joining Zeena at the show to support our growth and increase BMM’s presence in the South Africa and Africa market. With our great team and understanding of compliance of all Africa’s regulated gambling market, BMM will continue to be the test lab of choice in the region.

Continue Reading

Africa

2nd edition of ICE Africa opens its doors to the continent

George Miller

Published

on

2nd edition of ICE Africa opens its doors to the continent
Reading Time: 2 minutes

 

Pre-registered delegates from a total of 29 African nations were expected to pass through the doors at the Sandton Convention Centre following the opening of the second edition of ICE Africa on Wednesday 2nd October. The ribbon cutting ceremony attended by some of the industry’s leading dignitaries, signalled the beginning of the annual two day event which serves as a platform for 72 exhibitors and provides 15 hours of targeted learning delivered by a talent pool of over 60 thought leaders.

Speaking at the opening, Kate Chambers, Managing Director of organiser, Clarion Gaming welcomed attendees and stated: “When Clarion Gaming was asked to create and organise an event for the industry in Africa our vision was to help establish the foundations for future growth. In other words we weren’t simply concerned with staging an event which satisfied short term objectives. Our aim was to work with existing stakeholders and to use the influence and reputation of the ICE brand to help create a sustainable and successful future within an environment in which we could bring together the international industry’s most respected thought leaders alongside the innovators whose products and services make this sector so dynamic and exciting.”

She continued: “There’s no doubt that ICE Africa has developed and grown to be an invaluable focal point for the industry, providing a professional meeting place for the a-z of gaming on the continent. It provides a great opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services.

“Before declaring the show open I would like to thank the team at Clarion Gaming for bringing ICE to Africa in such a professional way. To John Kamara who has been a fantastic event ambassador and to our friends in the media who serve as critical friends. Edward Lalumbe, in his capacity as Chief Operating Officer, Gauteng Gambling Board, was a great advocate for what we are trying to achieve. In June we learned of his passing following a tragic accident which also cost the life of his wife. ICE Africa owes an awful lot to Edward and I am sure he would be proud to see how it is showcasing the industry and helping to shape its future.”

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.