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Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling

George Miller

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Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling
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Better Collective has acquired 19,99% of the shares in Mindway AI, who specialises in innovative and advanced software solutions for the identification of at-risk gambling and problem gambling behaviour. The investment aligns Better Collective’s vision to empower iGamers and help establishing an entertaining and safe betting environment.

The world’s leading developer of digital platforms for bookmaker information, tipster communities, and betting tips, Better Collective, has acquired 19,99% of the Danish software company, Mindway AI A/S, for a total price of 4 million DKK. Better Collective will under certain performance-based conditions acquire the remaining shares at a price of 20 million DKK. Furthermore, Better Collective has provided a loan of 4 million DKK to the company.

Provider of early detection and intervention solutions for safer gambling

Mindway AI is an award-winning company that specialises in software solutions that can identify at-risk gambling and problem gambling behaviour among online bettors. Mindway AI’s technology platform is based on neuroscience and artificial intelligence, and the company works with betting operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions for safer gambling. The company is a university spin-off by scientists from the Institute for clinical medicine at Aarhus University, among others, Professor Kim Mouridsen who has been instrumental in designing the technological solutions. Mindway AI has been through a start-up phase, it is now entering the commercial phase, and the first products and solutions are already installed and in operation with customers.

With almost 20 years of experience in iGaming, Better Collective is strongly positioned to help push Mindway AI’s technology to key stakeholders of the global betting industry. Joining forces with Mindway AI is well-aligned with Better Collective’s vision to empower online sports bettors and balances its strong dedication towards social responsibility.

Mindway AI will operate as a stand-alone business within the Better Collective Group as the business and products are not directly related to the core business. Better Collective will be represented at the Board of Directors in Mindway AI.

The investment in Mindway AI will not have any effect on Better Collective’s financial targets, and with the current minority interest, it will not be included in the Group Accounts other than the investment and loan itself.

Jesper Søgaard, CEO of Better Collective: “We take our social responsibility very seriously and see this innovative technology as a perfect way to help protect online sports bettors, while at the same time engaging in a business where we foresee a sound future growth and profitability. The great team at Mindway AI has impressed us with their deep and specialised knowledge in combining artificial intelligence with true neuroscience into what we believe is the most promising product offering for the management of problem gambling,  which currently is on the top of the agenda in our industry.”

Svend Aage Kirk, CEO of Mindway AI: “In Better Collective, we have found a strong partner that shares our core values and vision to create a transparent and safe online betting experience. Partnering with the leading sports betting affiliate in the World, we can scale our technology globally. We see this as a win-win opportunity where both parties can enhance the protection for online bettors, while also strengthening our position in the market.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU

Niji Narayan

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Tennis Integrity Supervisory Board Appoints Jonathan Gray as CEO of TIU
Photo Source: thedrum.com
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The Tennis Integrity Supervisory Board has appointed Jonathan Gray as the first CEO of the Tennis Integrity Unit (TIU). Gray will take up his new role in February 2020. He will report to the independent Tennis Integrity Supervisory Board and work closely with TIU director Nigel Willerton.

“This is a unique opportunity to work with a global sport in tackling issues around corruption and doping. I share the absolute commitment of tennis to achieving the highest standards of integrity and believe passionately in fair and clean sport. It is clear to me that much good work has already been done in this area, and I am looking forward to building on those strong foundations,” Gray said.

Gray is having more than 14 years of experience as a senior partner at specialist global risk consultancy Control Risks. He also had a 20-year career in the British Army, commanding operations in Belfast and Iraq, and also seeing action in the Balkans, Falklands, Canada and Europe.

“Jonny was the outstanding candidate in a very strong and varied field. He shares our determination to create the best, most innovative integrity organisation in sport, and his skills and experience will be vital in helping tennis to realise that ambition,” Jennie Price, independent chair of Tennis Integrity Supervisory Board said.

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TVBET Launches its New Game Lucky6

Niji Narayan

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TVBET Launches its New Game Lucky6
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TVBET has launched its new game Lucky6 as a part of its global expansion. The well-known classic game is now available at the Demo section on the official website and planning to be added on the partners’ platforms soon.

“Being one of the leaders on the global live-games market TVBET focuses on providing our clients with the most relevant content, and our new Lucky6 is in full accordance with the requirements of the more demanding audience. This game is a madly popular of their genre, and our company has launched it in a highly qualitative live-format, including also adjustable bonuses, promo codes, and jackpots. Today, we’re happy to present the content that will help our partners in reaching their business goals,” Peter Korpusenko, CEO of TVBET said.

Lucky6 is a classic game in which the player is offered 48 numbers, 35 of which are selected randomly. The player is offered to guess 6 balls. The last, sixth, ball brings special fortune to the lucky winner – the winning coefficient depends on the position of his loss.

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PMU Reports French Racing Growth in Q3 2019

Niji Narayan

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PMU Reports French Racing Growth in Q3 2019
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French horse betting company Pari Mutuel Urbain (PMU) has reported consecutive growth quarters for its racing vertical. Chief Executive Cyril Linette revealed that French racing wagers during Q2 and Q3 trading had consecutively grown by 0.5% to €1.9 billion.

Despite a tough opening to 2019 racing (−3.4%), with the PMU reducing its race schedule and revamping its “Quinte+ prognostic” product, PMU governance estimates that French racing will be delivered at −1% wagering for 2019 trading.

“This is proof that the strategy put in place is bearing fruit despite a reduction in supply (−20% of races), even if we do not end the year in growth, for six months we have shown real growth, which is of great satisfaction” Linette said.

Under Linette’s guidance, at the start of 2019, the PMU launched its “revitalisation programme” approved by the operator’s core shareholders of France Gallop and Le Trot Francais.

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