EveryMatrix is pleased to join the European Lotteries Association by securing the status of Associate Member. As an established B2B technology provider within iGaming, EveryMatrix will take its place among other esteemed lottery suppliers in the space.

Built on three core values – responsibility, sustainability, and integrity, the European Lotteries Association’s mission is to protect consumers in the fast-paced lottery sector. EveryMatrix adheres to the highest standards of integrity, responsible gaming, and is perfectly aligned with the Association’s purpose.

Ebbe Groes, Group CEO of EveryMatrix, comments: “We are happy to receive our Associate Member status in the European Lotteries Association. This is a recognition of EveryMatrix as a reliable partner in the lottery space and we are glad to be in a such good company. The Association’s responsible gambling policies and best practices should be the standard for any company in the iGaming space.”

Catering to over 120 clients in multiple regulated jurisdictions, EveryMatrix’s mission is to help operators deliver outstanding player experiences in regulated markets. The company is currently offering its services to several lotteries across the European space.

Since 2008, EveryMatrix built its reputation as a trustable provider with a complete and high-performing suite of iGaming solutions.

B2B technology provider EveryMatrix continues to extend CasinoEngine’s coverage through a new partnership with virtual sports specialists Elbet. CasinoEngine clients can now increase their virtual games offering with Elbet’s entire portfolio of virtual sports, bingo and table games.

Founded in Serbia in 2002, omnichannel gaming provider Elbet has a long track record in producing high-end virtual games, currently successfully employed by 100 operators on three continents, including 4 state lotteries.

With over 11,500+ titles from 175+ providers and 450+ local and global jackpots, CasinoEngine is the go-to content library in iGaming. EveryMatrix is permanently increasing the coverage to the benefit of its clients looking to enter promising and newly regulated markets, deliver fresh content to their players or renew their existing game collection.

Amund Stensland, COO of CasinoEngine at EveryMatrix, says: “We are delighted to deliver Elbet’s portfolio of virtual games to our customers. Elbet offers a comprehensive offering, including dog and horse racing, virtual football, different kinds of virtual table games and virtual lotteries, which I am sure will be highly appreciated by operators looking to diversify their current casino offering.”

Shivan Patel, Head of Global Sales at Elbet, adds: “There is no doubt that EveryMatrix has an incredibly successful platform and large distribution channel. We are excited to partner with leading operators whilst increasing our online presence via EveryMatrix. We are jointly looking forward to a growing, successful partnership.”

B2B tech provider EveryMatrix announces a new strategic partnership with real-time gamification platform CompetitionsLabs. In addition to its powerful bonus system, CasinoEngine will now offer its clients an advanced toolkit and several player engagements features to optimise acquisition and retention campaigns.

Through the new integration with CompetitionLabs, CasinoEngine‘s clients will enjoy a large selection of gamification tools, such as tournaments, leader boards and mission-based achievements, which can significantly improve player retention and lifetime value.

Gamification’s positive effects include increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours, thus helping operators’ in their responsible gambling efforts.

Stian Enger Pettersen, CEO of CasinoEngine, says: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”

Julian Steinwender, Chief Engagement Officer of CompetitionLabs, adds: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”