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Lightning Box hits the ground running with Respin Racer

George Miller

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Lightning Box with Respin Racer
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Australian provider’s latest offering gives the potential for huge wins with Respin Bonus feature

Slot design specialist Lightning Box is taking players on a fast-paced Arizona adventure in its latest release, Respin Racer.

Set against a rocky desert highway, the 3×5 reel 25-line slot sees the Road Runner scorch across the dirt as he looks to rev up the held wilds and multipliers.

Respin Racer contains a Respin Bonus feature which is triggered when six positions contain one of the golden symbols. These turn into stacked Road Runner symbols and if the wild kangaroo lands, players will be on course for big payouts of up to nine times their line win.

Peter Causley, CEO and co-founder of Lightning Box, said: “Get ready to strap in with our latest game, Respin Racer, which is sure to get hearts pumping and players on the edge of their seats.

“The latest addition to our portfolio has a number of innovative elements including expanding wilds and the possibility of resetting spins during the Respin Bonus feature, all of which are designed to make sure players keep their pedal to the metal.”

 

About Lightning Box:

Lightning Box is a leading multi-channel supplier of video slots to the casino gaming industry. The independent studio, based at the picturesque King Street Wharf in Sydney, Australia, provides high quality gaming content to land-based, online, and social casinos around the world. It was founded in 2004 by former Aristocrat and IGT game designers Peter Causley and David Little. Their combined fifty years’ experience has helped the studio produce a number of commercially successful games, such as Silver Lion, Lightning Horseman, Chicken Fox, Stellar Jackpots-Serengeti Lions, Stellar Jackpots-Chilli Goldx2, Dolphin Gold, Silver Lioness4x, Astro Cat, and Lightning-Leopard. These, and their most recent releases, regularly feature in the top performing games of clients, including SG Digital, Microgaming, Incredible Technologies, and High5Casino. For more information about Lightning Box, please visit www.lightningboxgames.com

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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.

George Miller

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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.
Reading Time: 2 minutes

 

For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets. The new concept will take place at LeoVegas’ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the first quarter of 2021.

This spring, the gaming company LeoVegas is launching a global marketing campaign. In connection with this, the company will introduce a completely new commercial concept; LeoUniverse, where the company’s fictitious Chief Entertainment Officer, Leo, works at the company’s headquarters. With the help of humour and recognition of everyday life, LeoVegas creates a commercial series that combines laughter and entertainment in high-quality production.

”Offering the best customer experience starts with our marketing. With this new concept, we invite our customers to a completely new ’LeoUniverse’, a world filled with entertainment, excitement, and humour. We will get to know several new characters but also meet familiar faces from our most popular games”, explained Sarah Krusell, Marketing Production Director at LeoVegas.

Working to develop the new global creative concept for LeoVegas it became clear that the heart of their offering is highly aligned with the entertainment industry. And obviously, their brand universe should be an extension of that feeling”, states Lars Samuelsen, Creative Chairman at the advertising agency Uncle Grey.

With this new concept, the company’s marketing communications will be unified across all markets whilst also being adapted to fit the local needs and regulations of each market.

”Our industry has historically not maintained a high enough level when it comes to advertising and marketing. Instead of being the loudest, we hope to now be able to introduce a concept that people actually appreciate and find entertaining. With more relevant content, we can responsibly build an entertaining brand”, added Sarah Krusell.

The concept will be used across all markets, channels and all media formats and will continue to position LeoVegas as a responsible brand that offers entertainment and excitement in a safe environment.

The LeoUniverse concept has been developed and produced together with the award-winning Copenhagen based advertising agency; Uncle Grey. The campaign will initially be broadcast on TV in Denmark and Sweden and will be followed up by digital campaigns across a variety of channels.

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Slotmill certified for Estonia and Latvia

George Miller

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Slotmill certified for Estonia and Latvia
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The Slotmill games have been certified to meet the regulation in Estonia and Latvia. The games can be obtained either through a direct integration or via distributors.

Jamie Boyle, Product Manager at Slotmill, said: “We are delighted to have our games approved for these markets thereby extending our reach at the same time as it solidifies our commitment to meet local regulations.”

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iSoftBet confirms content partnership with EGT Digital

George Miller

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iSoftBet confirms content partnership with EGT Digital
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iSoftBet, the award-winning online games supplier and content aggregator, has agreed a partnership with EGT Digital that will see the provider integrate its high-quality gaming content packed with innovative proprietary and licensed features.

EGT Digital customers will have access to iSoftBet’s best performing games, including latest hit, Aztec Gold Extra Gold Megaways™, Gold Digger and Queen of Wonderland Megaways™, part of the supplier’s vaunted Twisted Tales series.

The agreement is the latest content collaboration by iSoftBet, which has rapidly expanded its footprint in jurisdictions all over the world in recent months, with EGT following SkillOnNet and Rootz to offer the provider’s products.

All iSoftBet games also come with the supplier’s market-leading suite of player engagement solutions, iNgame, which are proven to drive player retention.

iSoftBet is active in 19 regulated markets across the globe and provides some of the biggest operators with the best performing casino games and the quickest route to market.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re consistently integrating with leading partners to integrate our slots portfolio and we’re thrilled to agree terms with EGT Digital.

“Rapidly expanding our regulated market footprint is a prime focus for us and something we can achieve further through this agreement.”

Alexander Botov, CEO at EGT Digital, said: “Our partnership with iSoftBet provides us with the opportunity to offer our customers an unforgettable igaming experience and we’re looking forward to a great start to the New Year.”

iSoftBet recently launched its new brand manifesto, outlining its focus on ‘Serious Fun’, with intentions to place its people, partner and players at the heart of all it does in its quest to create amazing gaming experiences.

 

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